【摘要】：目前,鐵道部正大力推進(jìn)實(shí)施多元化經(jīng)營戰(zhàn)略,鐵路非運(yùn)輸企業(yè)特別是鐵路物流企業(yè)將在延伸客貨服務(wù)鏈條方面扮演重要角色。北京京鐵物流有限公司是北京鐵路局直屬的一級非運(yùn)輸企業(yè),主要從事物流業(yè)務(wù),如何制定北京京鐵物流有限公司的多元化經(jīng)營發(fā)展戰(zhàn)略及實(shí)施對策是公司發(fā)展的關(guān)鍵。本論文以北京京鐵物流有限公司為研究對象,在實(shí)際調(diào)研分析、數(shù)據(jù)匯總收集的基礎(chǔ)上,從以下五個(gè)方面對北京京鐵物流有限公司的多元化經(jīng)營發(fā)展戰(zhàn)略及實(shí)施對策進(jìn)行了探討。 (1)簡單介紹國內(nèi)、國外多元化經(jīng)營研究概況,介紹多元化經(jīng)營相關(guān)理論,介紹鐵路多元化經(jīng)營發(fā)展歷程。 (2)介紹北京京鐵物流有限公司的基本情況、業(yè)務(wù)情況進(jìn)行介紹,剖析存在的問題。 (3)闡述在目前鐵路多元化經(jīng)營過程中,如何制定北京京鐵物流有限公司的多元化經(jīng)營發(fā)展戰(zhàn)略；通過SWOT分析法分析北京京鐵物流有限公司的潛力優(yōu)勢以及存在的缺陷,明確公司發(fā)展瓶頸,找出發(fā)展模式,確定戰(zhàn)略定位,制定戰(zhàn)略規(guī)劃。 (4)制定北京京鐵物流有限公司多元化經(jīng)營發(fā)展戰(zhàn)略實(shí)施對策,鞏固發(fā)展核心業(yè)務(wù),開展綜合物流業(yè)務(wù),拓展業(yè)務(wù)板塊,加快物流基地建設(shè)等多種對策為發(fā)展方向,適應(yīng)鐵路多元化發(fā)展需要,實(shí)現(xiàn)公司快速發(fā)展。 (5)闡述北京京鐵物流有限公司對于多元化經(jīng)營發(fā)展戰(zhàn)略實(shí)施的保障,包括企業(yè)內(nèi)部組織結(jié)構(gòu)和經(jīng)營結(jié)構(gòu)的調(diào)整、加強(qiáng)人力資源建設(shè)、加強(qiáng)信息化建設(shè)以及企業(yè)文化建設(shè)等。
[Abstract]:At present, the Ministry of Railways is vigorously promoting the implementation of diversification strategy, railway non-transport enterprises, especially railway logistics enterprises will play an important role in extending the passenger and cargo service chain. Beijing Beijing Railway Logistics Co., Ltd. is a first class non-transportation enterprise directly under Beijing Railway Bureau, mainly engaged in logistics business. How to formulate the development strategy and implementation strategy of Beijing Beijing Railway Logistics Co., Ltd is the key to the development of Beijing Beijing Railway Logistics Co., Ltd. In this paper, Beijing Beijing Railway Logistics Co., Ltd. as the research object, on the basis of the actual investigation and analysis, data collection, From the following five aspects, this paper discusses the development strategy and implementation strategy of Beijing Beijing Railway Logistics Co., Ltd. (1) it briefly introduces the domestic and foreign research on diversification, and introduces the relevant theories of diversification. This paper introduces the development course of railway diversified management. (2) introduces the basic situation, business situation and existing problems of Beijing Beijing Railway Logistics Co., Ltd. (3) expounds the existing problems in the process of railway diversification. How to formulate the diversified management development strategy of Beijing Beijing Railway Logistics Co., Ltd., analyze the potential advantages and defects of Beijing Beijing Railway Logistics Co., Ltd through SWOT analysis, clarify the bottleneck of the company's development, and find out the development mode. Determine strategic positioning, formulate strategic planning. (4) formulate the Beijing Beijing Railway Logistics Co., Ltd. Diversified development strategy implementation countermeasures, consolidate the development of core business, develop integrated logistics business, expand the business sector, To speed up the construction of logistics base and other countermeasures to meet the needs of railway diversification development, to achieve rapid development of the company. (5) explain the Beijing Beijing Railway Logistics Co., Ltd. For the implementation of diversified development strategy protection, It includes the adjustment of internal organizational structure and management structure, the strengthening of human resource construction, the strengthening of information construction and the construction of enterprise culture, etc.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F532;F259.2

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