本文選題：聊城公交集團 + 發(fā)展戰(zhàn)略�。� 參考：《山東大學》2012年碩士論文

【摘要】：隨著聊城城市化進程的逐步加快,城市交通擁堵和交通污染也日益嚴重。科學并“優(yōu)先發(fā)展城市公共交通”已成為各級政府重視且必須解決的問題。然而聊城的城市公共交通事業(yè)作為國有資源,其事權(quán)分割、多家經(jīng)營、惡意競爭等狀況,使唯一具有省級公交客運資質(zhì)的市管國有企業(yè)聊城公交集團,面臨巨大的生存與發(fā)展壓力。 本文對聊城公交集團目前面臨的生存發(fā)展環(huán)境進行了研究分析,利用SWOT分析方法,對聊城公交集團面臨的優(yōu)勢、劣勢、機會及威脅進行深入討論、認真分析,從而找出適合聊城公交集團的發(fā)展戰(zhàn)略。本文共分兩大部分,一部分是前言,另一部分是正文。前言講述了本文的研究背景、意義以及理論概述。正文主要由三部分組成：1、公共交通行業(yè)及聊城公共交通集團現(xiàn)狀,主要講述聊城公交集團目前的組織結(jié)構(gòu)、經(jīng)營狀況及其在同行業(yè)中所處的環(huán)境；2、針對聊城公交集團經(jīng)營環(huán)境(外部環(huán)境和內(nèi)部環(huán)境)運用PEST分析模型、波特五力分析模型等研究方法從政治、經(jīng)濟、社會、文化、技術(shù)、組織等方面進行分析,為制定和實施聊城公交集團發(fā)展戰(zhàn)略提供依據(jù)；3、明確聊城公交集團的發(fā)展戰(zhàn)略,并進一步確定聊城公交集團發(fā)展戰(zhàn)略能夠?qū)崿F(xiàn)的實施和保障措施,包括外在、內(nèi)部環(huán)境的改善上、主副業(yè)的拓展上、內(nèi)強素質(zhì)外樹形象的打造上、市場改善和客服提升上等方面提出了配套支撐。
[Abstract]:With the urbanization of Liaocheng, traffic congestion and traffic pollution are becoming more and more serious.Scientific and "priority development of urban public transport" has become a problem that governments at all levels attach importance to and must be solved.However, as a state-owned resource, Liaocheng's urban public transport industry, with its power division, multiple operations, malicious competition and so on, has made the Liaocheng Public Transport Group, the only state-owned enterprise that has the qualification of provincial public transport, managed it.Facing enormous pressure of survival and development.This paper studies and analyzes the living and developing environment that Liaocheng Public Transport Group is facing at present. Using the SWOT analysis method, it makes a thorough discussion on the strengths, weaknesses, opportunities and threats faced by Liaocheng bus Group.In order to find out suitable for Liaocheng bus group development strategy.This paper is divided into two parts, one is the preface, the other is the text.The preface describes the research background, significance and theoretical overview of this paper.The text is mainly composed of three parts: 1, the public transport industry and Liaocheng Public Transport Group, mainly about the current structure of Liaocheng Public Transport Group.The business situation and its environment in the same industry, aiming at Liaocheng Public Transport Group's operating environment (external and internal environment), using PEST analysis model, Porter's five-force analysis model and other research methods from politics, economy, society, culture, technology, etc.Organization and other aspects of the analysis, for the formulation and implementation of Liaocheng bus group development strategy to provide a basis for the development of Liaocheng bus group to clarify the development strategy, and further determine the Liaocheng bus group development strategy can be implemented and safeguard measures,Including the improvement of external, internal environment, the expansion of the main and sideline industry, the creation of external image of strong quality, the improvement of market and the promotion of customer service.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2012
【分類號】：F572.88

【參考文獻】

相關(guān)期刊論文 前1條

1 楊天明 ,黃引賢;城市公交企業(yè)的性質(zhì)與改革發(fā)展策略[J];城市公共交通;2002年01期

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本文編號：1742192