本文選題：白沙物流 + 發(fā)展戰(zhàn)略��； 參考：《湖南大學》2014年碩士論文

【摘要】：現(xiàn)代物流作為一種先進的組織方式和管理技術(shù)，是企業(yè)降低物資消耗，提高勞動生產(chǎn)率以外的重要利潤源泉，在國民經(jīng)濟和社會發(fā)展中發(fā)揮著重要作用。煙草業(yè)的發(fā)展必將導致煙草物流行業(yè)的變化，煙草行業(yè)的物流戰(zhàn)略應順應國際煙草行業(yè)的發(fā)展，同時兼顧中國煙草業(yè)發(fā)展的歷程與特點。湖南白沙物流有限公司作為長煙供應鏈上重要的一環(huán)，需要有一個中長期的發(fā)展戰(zhàn)略規(guī)劃和目標，來指導公司實現(xiàn)快速、健康的跨越發(fā)展，為湖南煙草提供更好的服務(wù)。 本文在對戰(zhàn)略管理理論進行簡要回顧的基礎(chǔ)上，結(jié)合白沙物流公司自身實踐闡明研究背景和意義，并進一步確立了論文的研究思路和框架。文章首先對白沙物流公司的內(nèi)部資源進行了分析，主要討論了公司目前的組織結(jié)構(gòu)與市場定位、人力資源現(xiàn)狀、盈利能力分析、業(yè)務(wù)運作能力分析等幾個方面的經(jīng)營能力，由此得出白沙物流公司具備的競爭優(yōu)勢與劣勢。其次，對白沙物流公司的外部環(huán)境進行了分析，從行業(yè)角度分析了煙草物流的現(xiàn)狀；從社會經(jīng)濟環(huán)境角度分析了當前的政策形勢；從競爭結(jié)構(gòu)出發(fā)分析了卷煙的市場競爭結(jié)構(gòu)，由此得出白沙物流公司所面臨的機遇和挑戰(zhàn)。再次，借助SWOT分析，探討白沙物流公司發(fā)展可供選擇的戰(zhàn)略，明確了公司發(fā)展的戰(zhàn)略目標，制定出白沙物流公司的總體發(fā)展戰(zhàn)略和業(yè)務(wù)發(fā)展戰(zhàn)略。最后，為保障戰(zhàn)略的有效實施，，討論了實施戰(zhàn)略的保障措施。 白沙物流公司的發(fā)展戰(zhàn)略研究具有重要的現(xiàn)實意義，不僅能對白沙物流公司的方向性決策起到參考和促進作用，為其日后的長足發(fā)展打下堅實的基礎(chǔ)，而且對其他煙草物流企業(yè)也有借鑒和啟示作用。
[Abstract]:Modern logistics, as an advanced organization and management technology, is an important source of profit for enterprises to reduce material consumption and improve labor productivity, and plays an important role in the development of national economy and society. The development of tobacco industry will inevitably lead to the change of tobacco logistics industry. The logistics strategy of tobacco industry should conform to the development of international tobacco industry and take into account the course and characteristics of the development of Chinese tobacco industry. Hunan Baisha Logistics Co., Ltd., as an important part of long tobacco supply chain, needs a medium and long term strategic plan and goal to guide the company to realize rapid and healthy development and to provide better service for Hunan tobacco. On the basis of a brief review of the strategic management theory, this paper expounds the background and significance of the research combined with the practice of Baisha Logistics Company itself, and further establishes the research ideas and framework of the thesis. This paper first analyzes the internal resources of Baisha Logistics Company, mainly discusses the company's current organizational structure and market positioning, human resources status, profitability analysis, business operation ability analysis, and so on. From this, the competitive advantages and disadvantages of Baisha Logistics Company. Secondly, the paper analyzes the external environment of Baisha Logistics Company, analyzes the current situation of tobacco logistics from the perspective of industry, analyzes the current policy situation from the perspective of social and economic environment, and analyzes the competitive structure of cigarette market from the perspective of competition structure. As a result, Baisha logistics company is faced with the opportunities and challenges. Thirdly, with the help of SWOT analysis, this paper discusses the development strategy of Baisha Logistics Company, clarifies the strategic objectives of the development of the company, and formulates the overall development strategy and business development strategy of Baisha Logistics Company. Finally, in order to ensure the effective implementation of the strategy, discussed the implementation of the strategy of security measures. The research on the development strategy of Baisha Logistics Company is of great practical significance, which can not only serve as a reference and promotion for the directional decision of Baisha Logistics Company, but also lay a solid foundation for its rapid development in the future. And for other tobacco logistics enterprises also have reference and inspiration.
【學位授予單位】：湖南大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F259.23

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