本文選題：房地產(chǎn)項(xiàng)目 + 風(fēng)險(xiǎn)管理��； 參考：《中國海洋大學(xué)》2014年碩士論文

【摘要】：21世紀(jì)以來,伴隨國民經(jīng)濟(jì)的迅猛發(fā)展,房地產(chǎn)的開發(fā)的進(jìn)程也不斷加快,從一線城市發(fā)展到了二三線城市,甚至在城鎮(zhèn)化進(jìn)程中,鄉(xiāng)鎮(zhèn)也加入了房地產(chǎn)開發(fā)市場(chǎng)的熱潮之中。由于房地產(chǎn)開發(fā)項(xiàng)目一般投資周期長,需要資金大,涉及的領(lǐng)域廣,受國家政策影響較大,加之開發(fā)商主觀上對(duì)房地產(chǎn)政策、金融政策的理解、判斷或把握上出現(xiàn)偏差,或者對(duì)房地產(chǎn)市場(chǎng)供求形勢(shì)掌握信息不全、不準(zhǔn),投資決策過于草率,項(xiàng)目管理者的風(fēng)險(xiǎn)意識(shí)淡薄,風(fēng)險(xiǎn)控制能力較差,這些都會(huì)給地產(chǎn)業(yè)帶來越來越多的風(fēng)險(xiǎn)�？茖W(xué)的風(fēng)險(xiǎn)防范措施可以使房地產(chǎn)開發(fā)企業(yè)合理的回避和化解風(fēng)險(xiǎn)帶來的不利影響,減少經(jīng)濟(jì)方面的損失,給企業(yè)帶來更高的利潤率和持續(xù)的發(fā)展能力。項(xiàng)目風(fēng)險(xiǎn)管理在實(shí)踐中的作用越來越重要,因此越來越多的學(xué)者和研究人員致力于對(duì)各類項(xiàng)目風(fēng)險(xiǎn)的研究和分析,風(fēng)險(xiǎn)以及風(fēng)險(xiǎn)管理都已經(jīng)成為人們重點(diǎn)研究的課題之一。本文以壽光市卡諾島房地產(chǎn)項(xiàng)目為例,從國際房地產(chǎn)市場(chǎng)的發(fā)展趨勢(shì),到國內(nèi)市場(chǎng)經(jīng)濟(jì)下的泡沫經(jīng)濟(jì),以及開發(fā)商對(duì)市場(chǎng)供需的調(diào)研、壽光市發(fā)展的態(tài)勢(shì)以及對(duì)此項(xiàng)目的風(fēng)險(xiǎn)預(yù)期都做了詳細(xì)的分解,通篇全文立足于房地產(chǎn)開發(fā)商的角度,運(yùn)用風(fēng)險(xiǎn)管理分析法系統(tǒng)對(duì)該房地產(chǎn)項(xiàng)目中的風(fēng)險(xiǎn)進(jìn)行了透析。本文首先闡明了選題的背景和意義,其次,針對(duì)房地產(chǎn)項(xiàng)目風(fēng)險(xiǎn)管理的相關(guān)概念及卡諾島項(xiàng)目的位置、規(guī)劃設(shè)計(jì)、項(xiàng)目現(xiàn)狀及建設(shè)條件等具體情況,通過對(duì)卡諾島項(xiàng)目基本情況的分析,對(duì)該項(xiàng)目在不同階段存在的風(fēng)險(xiǎn)進(jìn)行識(shí)別。進(jìn)一步對(duì)卡諾島項(xiàng)目的風(fēng)險(xiǎn)進(jìn)行評(píng)價(jià),在風(fēng)險(xiǎn)評(píng)價(jià)過程中應(yīng)用了PEST法、SWOT綜合分析以及項(xiàng)目財(cái)務(wù)風(fēng)險(xiǎn)分-析等方法進(jìn)行詳細(xì)的分析,最后,在卡諾島項(xiàng)目的風(fēng)險(xiǎn)分析、風(fēng)險(xiǎn)評(píng)價(jià)基礎(chǔ)上,結(jié)合房地產(chǎn)投資風(fēng)險(xiǎn)控制理論,對(duì)該項(xiàng)目的風(fēng)險(xiǎn)管理提出一系列可行性建議和風(fēng)險(xiǎn)應(yīng)對(duì)措施,以期提高該項(xiàng)目開發(fā)商的風(fēng)險(xiǎn)管理意識(shí),提高風(fēng)險(xiǎn)識(shí)別、風(fēng)險(xiǎn)評(píng)估和風(fēng)險(xiǎn)應(yīng)對(duì)能力,最大程度的降低損失,帶動(dòng)房地產(chǎn)業(yè)良好的循環(huán)發(fā)展。
[Abstract]:Since the 21st century, with the rapid development of the national economy, the process of real estate development has been accelerated, from the first-tier cities to the second-third-tier cities, even in the process of urbanization, villages and towns have joined the upsurge of the real estate development market. Because real estate development projects generally have a long investment cycle, need large funds, involve a wide range of fields, and are greatly influenced by national policies, in addition to the subjective understanding, judgment or grasp of real estate policies and financial policies on the part of developers, Or to the real estate market supply and demand situation grasps the information incomplete, not accurate, the investment decision is too hasty, the project manager's risk consciousness is weak, the risk control ability is poor, all these will bring more risks to the real estate industry. Scientific risk prevention measures can make real estate development enterprises reasonably avoid and resolve the adverse effects of risks, reduce economic losses, and bring higher profit margin and sustainable development ability to enterprises. Project risk management plays a more and more important role in practice, so more and more scholars and researchers devote themselves to the research and analysis of all kinds of project risks. Risk and risk management have become one of the key research topics. This paper takes the real estate project of Shouguang City as an example, from the development trend of the international real estate market to the bubble economy in the domestic market economy, as well as the research on the supply and demand of the market by the developers. The situation of Shouguang city development and the risk expectation of this project are decomposed in detail. The whole article is based on the angle of the real estate developer, using the risk management analysis system to analyze the risk in the real estate project. In this paper, the background and significance of the topic are first expounded. Secondly, the concept of risk management in real estate projects, the location, planning and design of the project, the status quo of the project and the construction conditions are discussed. Based on the analysis of the basic situation of the Cano Island project, the risks in different stages of the project are identified. In the process of risk evaluation, the PEST method is used to analyze the risk of the project, and the method of financial risk analysis is used to analyze the risk of the project. Finally, the risk analysis of the project in Cano Island is carried out. On the basis of risk evaluation, combined with the theory of real estate investment risk control, a series of feasible suggestions and risk countermeasures are put forward for the risk management of the project, in order to improve the risk management awareness and risk identification of the project developer. Risk assessment and risk response ability to minimize the loss, driving the real estate industry a good cycle of development.
【學(xué)位授予單位】：中國海洋大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：TU71;F299.233.4

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