發(fā)布時(shí)間：2018-04-23 12:11

  本文選題：房地產(chǎn)開(kāi)發(fā) + 項(xiàng)目管理��； 參考：《西北農(nóng)林科技大學(xué)》2014年碩士論文

【摘要】：為了抑制房地產(chǎn)業(yè)非理性發(fā)展，促進(jìn)社會(huì)穩(wěn)定，平衡經(jīng)濟(jì)產(chǎn)業(yè)發(fā)展格局，2010年開(kāi)始，國(guó)家相繼出臺(tái)了一系列調(diào)控政策，以打壓房地產(chǎn)價(jià)格過(guò)快增長(zhǎng)，平衡房地產(chǎn)企業(yè)數(shù)量，，引導(dǎo)實(shí)體經(jīng)濟(jì)正常有序發(fā)展。通過(guò)國(guó)家宏觀調(diào)控政策的實(shí)施，房地產(chǎn)企業(yè)間的競(jìng)爭(zhēng)更加白熾化，房地產(chǎn)價(jià)格增長(zhǎng)緩慢，同時(shí)由于房地產(chǎn)開(kāi)發(fā)所需原材料成本、土地成本和人工成本等也在不斷上漲，最終導(dǎo)致房地產(chǎn)企業(yè)利潤(rùn)不斷萎縮。在國(guó)家房產(chǎn)“國(guó)五條”、“金融十條”、“房產(chǎn)稅試點(diǎn)”等等一系列政策帶動(dòng)下，房地產(chǎn)開(kāi)發(fā)企業(yè)面臨越來(lái)越復(fù)雜的政策環(huán)境，如果缺乏對(duì)相關(guān)房地產(chǎn)法律法規(guī)和房地產(chǎn)宏觀政策的研究，不能把握房地產(chǎn)投資的特殊性和房地產(chǎn)企業(yè)的自身特點(diǎn)，將會(huì)為企業(yè)帶來(lái)非常高的經(jīng)營(yíng)風(fēng)險(xiǎn)。因此房地產(chǎn)企業(yè)新建項(xiàng)目的實(shí)施需要一套系統(tǒng)的風(fēng)險(xiǎn)管理方法與風(fēng)險(xiǎn)防控手段，對(duì)項(xiàng)目投資進(jìn)行風(fēng)險(xiǎn)評(píng)估和指導(dǎo)。 本文的研究是將課堂所學(xué)理論知識(shí)與具體實(shí)踐應(yīng)用相結(jié)合，將項(xiàng)目風(fēng)險(xiǎn)管理理論引入房地產(chǎn)開(kāi)發(fā)管理，對(duì)房地產(chǎn)開(kāi)發(fā)項(xiàng)目的風(fēng)險(xiǎn)特點(diǎn)進(jìn)行系統(tǒng)分析，從而歸納出適合我國(guó)國(guó)情的房地產(chǎn)開(kāi)發(fā)項(xiàng)目風(fēng)險(xiǎn)管理框架，構(gòu)建出包括房地產(chǎn)開(kāi)發(fā)項(xiàng)目風(fēng)險(xiǎn)管理的組織和目標(biāo)、風(fēng)險(xiǎn)管理流程、風(fēng)險(xiǎn)控制點(diǎn)、風(fēng)險(xiǎn)防范與規(guī)避措施等在內(nèi)的房地產(chǎn)開(kāi)發(fā)項(xiàng)目風(fēng)險(xiǎn)管理體系，應(yīng)用系統(tǒng)的管理體系從而提高房地產(chǎn)企業(yè)項(xiàng)目決策的風(fēng)險(xiǎn)意識(shí),增強(qiáng)房地產(chǎn)企業(yè)對(duì)項(xiàng)目開(kāi)發(fā)風(fēng)險(xiǎn)防范和風(fēng)險(xiǎn)應(yīng)對(duì)的能力，進(jìn)而促進(jìn)房地產(chǎn)項(xiàng)目開(kāi)發(fā)的順利進(jìn)行，保障企業(yè)盈利。 論文選取了西安市ZQ房地產(chǎn)公司M開(kāi)發(fā)項(xiàng)目作為具體分析和研究的對(duì)象，運(yùn)用文獻(xiàn)綜述法、實(shí)證研究法對(duì)M項(xiàng)目所處的地理環(huán)境與經(jīng)濟(jì)環(huán)境進(jìn)行了深入分析，對(duì)項(xiàng)目的市場(chǎng)定位與開(kāi)發(fā)模式進(jìn)行了系統(tǒng)研究，在分析項(xiàng)目實(shí)際情況的基礎(chǔ)上，采取定性分析和定量分析結(jié)合的方式，對(duì)ZQ房地產(chǎn)公司M項(xiàng)目開(kāi)發(fā)各階段的可能風(fēng)險(xiǎn)事件進(jìn)行了歸納研究。從項(xiàng)目各階段的風(fēng)險(xiǎn)識(shí)別，到風(fēng)險(xiǎn)評(píng)價(jià)運(yùn)用專(zhuān)業(yè)的理論工具進(jìn)行定性與定量研究；并提出了具體可行的項(xiàng)目風(fēng)險(xiǎn)防范與應(yīng)對(duì)策略，從而幫助ZQ房地產(chǎn)公司M項(xiàng)目提前識(shí)別風(fēng)險(xiǎn)，提前采取相應(yīng)防范措施，使項(xiàng)目能夠按照規(guī)劃目標(biāo)順利實(shí)施，提高項(xiàng)目運(yùn)作管理的正確性與可靠性，變被動(dòng)型的風(fēng)險(xiǎn)管理為主動(dòng)型的風(fēng)險(xiǎn)管理，以獲得良好的經(jīng)濟(jì)和社會(huì)效益，同時(shí)也為我國(guó)房地產(chǎn)企業(yè)項(xiàng)目開(kāi)發(fā)的風(fēng)險(xiǎn)管理提供借鑒。
[Abstract]:In order to curb the irrational development of the real estate industry, promote social stability and balance the pattern of economic and industrial development, since 2010, the state has successively issued a series of regulation and control policies to suppress the excessive growth of real estate prices and balance the number of real estate enterprises. To guide the normal and orderly development of the real economy. Through the implementation of the national macro-control policy, the competition among real estate enterprises has become more incandescent, and the real estate prices have grown slowly. At the same time, due to the cost of raw materials, land and labor costs for real estate development, etc., are also rising. Finally, the profits of real estate companies continue to shrink. Driven by a series of policies, such as the "National five articles", the "Ten articles of Finance" and the "Real Estate tax pilot Project," real estate development enterprises are facing an increasingly complex policy environment. If there is no research on relevant real estate laws and regulations and macro real estate policies, the particularity of real estate investment and the characteristics of real estate enterprises can not be grasped, which will bring a very high operating risk to the enterprises. Therefore, the implementation of new projects in real estate enterprises needs a set of systematic risk management methods and risk prevention and control means to evaluate and guide the project investment. The research of this paper is to combine the theoretical knowledge learned in the classroom with the practical application, introduce the project risk management theory into the real estate development management, and make a systematic analysis of the risk characteristics of the real estate development project. Thus, the risk management framework of real estate development project suitable for our country is concluded, and the organization and target of risk management of real estate development project, the risk management process, the risk control point are constructed. The risk management system of real estate development projects, including risk prevention and evading measures, is applied to improve the risk awareness of project decision making in real estate enterprises. To enhance the ability of real estate enterprises to guard against and deal with the risks of project development, and then to promote the smooth development of real estate projects, and to ensure the profits of the enterprises. This paper selects M development project of ZQ Real Estate Company of Xi'an as the concrete analysis and research object, and analyzes the geographical environment and economic environment of M project by using literature review method and empirical research method. The market orientation and development mode of the project are systematically studied. On the basis of analyzing the actual situation of the project, the combination of qualitative analysis and quantitative analysis is adopted. The possible risk events in each stage of M project development in ZQ Real Estate Company are summarized and studied. From the risk identification of each stage of the project to the risk evaluation, using professional theoretical tools to carry out qualitative and quantitative research, and put forward specific and feasible project risk prevention and coping strategies, so as to help ZQ real estate company M project to identify risks ahead of time. The corresponding preventive measures should be taken in advance so that the project can be carried out smoothly according to the planned objectives, the correctness and reliability of project operation and management can be improved, and the passive risk management can be changed into active risk management, so as to obtain good economic and social benefits. At the same time, it also provides reference for the risk management of the project development of real estate enterprises in our country.
【學(xué)位授予單位】：西北農(nóng)林科技大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類(lèi)號(hào)】：F299.23;F272.3

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本文編號(hào)：1791922