發(fā)布時(shí)間：2018-01-17 20:16

  本文關(guān)鍵詞：我國(guó)家電企業(yè)國(guó)際化影響因素研究　出處：《甘肅政法學(xué)院》2017年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 家電企業(yè) 企業(yè)國(guó)際化 國(guó)際化戰(zhàn)略

【摘要】：世界經(jīng)濟(jì)一體化大環(huán)境下,不同國(guó)家的企業(yè)都在積極參與國(guó)際分工與協(xié)作,加快國(guó)際化經(jīng)營(yíng)的步伐。我國(guó)家電企業(yè)正在改變以往的貼牌代工模式,向世界各國(guó)全力輸出本國(guó)自有品牌,主要以兼并收購(gòu)的方式進(jìn)一步開拓國(guó)際市場(chǎng),通過海外布局實(shí)現(xiàn)全球化拓展。國(guó)際化已經(jīng)成為企業(yè)提升創(chuàng)新能力,擴(kuò)大經(jīng)濟(jì)規(guī)模所必不可少的戰(zhàn)略。目前中國(guó)經(jīng)濟(jì)進(jìn)入“新常態(tài)”,經(jīng)濟(jì)不景氣使得國(guó)內(nèi)家電市場(chǎng)增長(zhǎng)動(dòng)力不足,對(duì)外貿(mào)易成為家電企業(yè)新的利潤(rùn)增長(zhǎng)點(diǎn),開辟海外市場(chǎng),拓展海外業(yè)務(wù),成為企業(yè)培育新的競(jìng)爭(zhēng)優(yōu)勢(shì)的必然選擇。事實(shí)上,中國(guó)是世界家電大國(guó),家電行業(yè)作為我國(guó)經(jīng)濟(jì)發(fā)展重要行業(yè),在企業(yè)“走出去”的過程中,我國(guó)遵循對(duì)外貿(mào)易和投資的發(fā)展規(guī)律,讓家電行業(yè)這種具有剩余生產(chǎn)能力的行業(yè)率先走出國(guó)門,很早就開始國(guó)際化道路的探索,并在全世界的出口市場(chǎng)中一直占據(jù)重要地位。此外,在當(dāng)前國(guó)際和國(guó)內(nèi)形勢(shì)下,不少家電企業(yè)紛紛“走出去”,世界市場(chǎng)份額不斷增長(zhǎng),這使得不少家電企業(yè)在國(guó)際市場(chǎng)的拓展中獲利,國(guó)際化經(jīng)營(yíng)的趨勢(shì)愈加明顯,走出國(guó)門,謀求更廣闊的發(fā)展空間勢(shì)在必行�；诖�,為早日實(shí)現(xiàn)到2020年成為全球家電強(qiáng)國(guó)的目標(biāo),深入研究影響我國(guó)家電企業(yè)的國(guó)際化的各方面因素,促進(jìn)家電企業(yè)更好的利用全球資源,實(shí)現(xiàn)國(guó)際化,就顯得十分有必要。本文旨在對(duì)我國(guó)家電企業(yè)國(guó)際化的環(huán)境層面和企業(yè)層面的影響因素進(jìn)行探討,以此為依據(jù),為家電企業(yè)國(guó)際化戰(zhàn)略的實(shí)施提出有參考價(jià)值的建議。文章首先系統(tǒng)介紹了國(guó)內(nèi)外學(xué)者關(guān)于企業(yè)國(guó)際化的概念、不同層面上的影響因素以及國(guó)際化理論的研究現(xiàn)狀和成果;其次從環(huán)境層面闡明了影響我國(guó)家電企業(yè)國(guó)際化的三方面的因素:即宏觀環(huán)境、產(chǎn)業(yè)環(huán)境和微觀環(huán)境因素,找到了家電企業(yè)在全球范圍內(nèi)經(jīng)營(yíng)的有利和不利的條件,然后以對(duì)相關(guān)理論和重要文獻(xiàn)的總結(jié)為基石,重點(diǎn)從企業(yè)層面來探討特定優(yōu)勢(shì)、企業(yè)的財(cái)務(wù)績(jī)效以及公司規(guī)模對(duì)家電企業(yè)國(guó)際化的影響程度。主要選取滬深A(yù)股上市的,2013-2015年連續(xù)三年披露國(guó)際化業(yè)務(wù)數(shù)據(jù)的52家家電企業(yè)的相關(guān)數(shù)據(jù)作為研究樣本,提出相應(yīng)的假設(shè)并構(gòu)建實(shí)證模型,運(yùn)用SPSS統(tǒng)計(jì)軟件對(duì)企業(yè)特定優(yōu)勢(shì)(研發(fā)、營(yíng)銷)、企業(yè)規(guī)模和企業(yè)績(jī)效的替代變量進(jìn)行相關(guān)和回歸分析,得出實(shí)證結(jié)論。最后在環(huán)境層面和企業(yè)層面影響因素的分析基礎(chǔ)上,提出我國(guó)家電企業(yè)國(guó)際化的建議,同時(shí)也希望可以對(duì)我國(guó)其他企業(yè)的國(guó)際化經(jīng)營(yíng)提供一定的借鑒。
[Abstract]:Under the environment of world economic integration, the enterprises of different countries are actively participating in the international division of labor and cooperation to speed up the pace of international operation. To export their own brands to all countries in the world, mainly to further develop the international market by means of mergers and acquisitions, and to achieve globalization through overseas distribution. Internationalization has become an enterprise to enhance its innovation ability. At present, China's economy has entered the "new normal", the economic depression has made the domestic appliance market growth power is insufficient, foreign trade has become a new profit growth point of household appliance enterprises. Opening up overseas markets and expanding overseas business has become the inevitable choice for enterprises to cultivate new competitive advantages. In fact, China is a large country of household appliances in the world, and the household appliance industry is an important industry in the economic development of our country. In the process of "going out", our country follows the law of development of foreign trade and investment, and let the household appliance industry, which has surplus productive capacity, go out of the country first, and begin to explore the road of internationalization very early. In addition, in the current international and domestic situation, many household appliance enterprises have "go out", the world market share continues to grow. This makes a lot of household electrical appliances enterprises in the international market expansion profit, the trend of international business increasingly obvious, go abroad, seek a broader space for development is imperative. Based on this. In order to realize the goal of becoming a global household appliance power by 2020, the factors affecting the internationalization of Chinese household appliance enterprises are deeply studied to promote the appliance enterprises to make better use of global resources and realize internationalization. The purpose of this paper is to explore the environmental and enterprise aspects of the internationalization of household appliance enterprises in China. This paper puts forward some valuable suggestions for the implementation of internationalization strategy of household appliance enterprises. Firstly, this paper systematically introduces the concept of enterprise internationalization of domestic and foreign scholars. The influence factors of different levels and the current situation and achievements of internationalization theory; Secondly, from the environmental level, this paper clarifies the three factors that affect the internationalization of Chinese household appliance enterprises: macro environment, industrial environment and micro environmental factors. Find out the favorable and unfavorable conditions for household appliance enterprises to operate in the global scope, and then based on the summary of relevant theories and important literature, focus on the enterprise level to explore the specific advantages. The financial performance of enterprises and the impact of company size on the internationalization of household appliances enterprises. The main selection of Shanghai and Shenzhen A-share listing. The related data of 52 household appliance enterprises which disclosed international business data for three consecutive years from 2013 to 2015 are used as research samples to put forward the corresponding assumptions and to construct empirical model. Using SPSS statistical software, the correlation and regression analysis of the enterprise specific advantages (R & D, marketing, enterprise size and enterprise performance) are carried out. Finally, on the basis of the analysis of the factors affecting the environment and the enterprise level, the author puts forward some suggestions on the internationalization of the household appliance enterprises in China. At the same time, we also hope to provide some reference for the international management of other enterprises in China.
【學(xué)位授予單位】：甘肅政法學(xué)院
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.6;F125

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