越來越多的中國消費者采用現(xiàn)代零售形式。購物中心,主要是吸引了零售市場開發(fā)商的注意力,這導(dǎo)致了過去幾十年以來商場數(shù)量的驚人進展。然而,這一經(jīng)濟發(fā)展使投資者以高利潤率和投資回報率的形式受益,這對當(dāng)?shù)睾蛧H購物中心投資者以及開發(fā)商都是一件令人鼓舞的事。目前的研究試圖提供關(guān)于中國購物者對購物中心體驗的見解。這項研究探討了購物中心的一些屬性,包括功能性、便利性、氛圍、休閑和安全維度,有助于在顧客訪問購物中心時誘發(fā)積極情緒。并且,它還調(diào)查了消費者在多大程度上將他們的自我形象與購物中心的形象聯(lián)系起來,以及如何加強商場屬性與情感之間的關(guān)系。購物動機的緩和效應(yīng)也被測試,以更好地理解購物中心體驗背后的潛在動機。此外,還對商場誘發(fā)情緒對購物者的光顧行為和再光顧意向的影響進行了測試。這項研究的數(shù)據(jù)是通過購物中心攔截技術(shù)從中國合肥的購物中心“萬象城”購物商場收集到的。本研究采用420項有用的調(diào)查問卷進行進一步的統(tǒng)計分析。調(diào)查結(jié)果顯示,大多數(shù)中國購物中心的購物者都是年輕、有資格的和已婚的。所有的研究構(gòu)造和測量尺度都被認為是可靠和有效的,包括商場屬性和情感維度,這些都是第一次在中國樣本中進行測試。初步分析包括探索性因...

【文章頁數(shù)】：156 頁

【學(xué)位級別】：博士

【文章目錄】：
Chinese Abstract
English Abstract
Chapter 1 Introduction
    1.1. Background
    1.2. China's Retail Market
    1.3. Driving Forces behind the Shopping Mall Boom in China
    1.4. Contribution of the Study towards the Body of Knowledge
    1.5. Study Objective and Problem Statement
    1.6. Dissertation Layout
Chapter 2 Theory Building
    2.1. Stimulus-Organism-Response (S-O-R) Paradigm
    2.2. Shopping Motivation
    2.3. Theory of Self-congruence
Chapter 3 Review of Literature
    3.1. Shopping Mall Attributes
        3.1.1. Shopping Mall Functionality
        3.1.2. Shopping Mall Convenience
        3.1.3. Mall Atmospherics
        3.1.4. Leisure/Entertainment
        3.1.5. Mall Safety
    3.2. Shopping Motivation
        3.2.1. Moderating Role of Shopping Motivation
    3.3. Self-image Congruence
        3.3.1. Self-image Congruence and Consumer Behavior
        3.3.2. Moderating Role of Self-Congruence
    3.4. Emotions
    3.5. Emotional States
        3.5.1. Pleasure
        3.5.2. Arousal
        3.5.3. Measurements of emotions
        3.5.4. Bipolar and unipolar emotions
        3.5.5. Emotion Typologies
    3.6. Mall patronage and Re-patronage
        3.6.1. Influence of emotions on shopper's patronage and re-patronage intentions
    3.7. Research Gap
Chapter 4 Research Methodology
    4.1. Research Design
    4.2. Survey Design
    4.3. Development of Measures
        4.3.1. Emotions
        4.3.2. Mall attributes
        4.3.3. Shopping Motivation
        4.3.4. Self-Congruence
        4.3.5. Patronage and Re-patronage
    4.4. Sample and Research Site
    4.5. Sampling Technique
    4.6. Determining Sample Size
    4.7. Mall Intercept Data Collection Process and Procedures
    4.8. Pilot Study
    4.9. Data Analysis
        4.9.1. Descriptive Statistics and Correlations
        4.9.2. Path analysis using SEM
Chapter 5 Data Analysis and Results
    5.1. Results of Demographic Characteristics of Respondents
    5.2. Exploratory Factor Analysis
    5.3. Confirmatory Factor Analysis
    5.4. Structural Equation Modeling (SEM)
        5.4.1. Measurement Model Fit
        5.4.2. Structural Model fit
        5.4.3. Hypothesis Testing and Effects
    5.5. Moderation Analysis
        5.5.1. Moderating effects of shopping Motivation
            5.5.1.1. Convenience—Shopping Motivation—Arousal
        5.5.2. Moderating effect of self-image congruence
Chapter 6 Discussion
    6.1. Descriptive Results
    6.2. Mall attributes and Emotional states
    6.3. Mall Attributes, Shopping Motivation, and Emotions
    6.4. Mall Attributes, Self-image Congruence, and Emotions
    6.5. Impact of Emotions on Mall Patronage and Re-patronage
Chapter 7 Conclusion
    7.1. Theoretical Contribution
    7.2. Practical Implication
    7.3. Study Limitations and Future Research Directions
References
Appendix A
Appendix B
Acknowledgement
Academic Articles and Research Outcomes in Study Period



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