手機(jī)的不斷發(fā)展掀起了一場(chǎng)人與人之間溝通以及交易方式革命。它重新定義了溝通過程,并重新設(shè)計(jì)了服務(wù)提供方式。手機(jī)帶來了無數(shù)的變化,影響著人們的生活以及商業(yè)環(huán)境。手機(jī)變得越來越復(fù)雜,它能提供越來越多功能并且變得小巧纖薄,它改變了全世界許多人的生活。手機(jī)銀行是移動(dòng)技術(shù)的最佳服務(wù)之一,現(xiàn)在這項(xiàng)業(yè)務(wù)在金融和商業(yè)環(huán)境中穩(wěn)步發(fā)展并不斷取得進(jìn)步。之前的一些研究分析了用戶使用手機(jī)銀行的意圖,但這些研究存在一些局限性。為了突破這些局限性,我做了本篇論文的研究,研究目前是在中國(guó)和巴基斯這兩個(gè)亞洲文化國(guó)家之間進(jìn)行的,主要研究用戶對(duì)手機(jī)銀行的接受程度。目前的研究基于兩個(gè)著名的理論,技術(shù)接受模型(TAM)和霍夫斯泰德的文化維度理論(CDT)。技術(shù)接受模型(TAM)的研究擴(kuò)展了社會(huì)影響因子,,并且在模型上增加了文化的影響。該研究假設(shè)感知的有用性、感知的易用性和社會(huì)影響顯著影響個(gè)人在巴基斯坦和中國(guó)接受手機(jī)銀行的意愿。該研究還假設(shè)文化影響了感知有用性、感知易用性,并且作用于與個(gè)人使用手機(jī)銀行的意圖。通過對(duì)兩國(guó)數(shù)據(jù)的分析,對(duì)該模型進(jìn)行了實(shí)證研究。整體樣本數(shù)為570人,包括300人(52.63%)來自中國(guó)受訪者和270人(4...

【文章頁(yè)數(shù)】：118 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
摘要
Abstract
Dedication
List of Abbreviations
Chapter 1 Introduction
    1.1 Research Background and Significance
        1.1.1 Research Background
        1.1.2 Significance of the Study
    1.2 Research Content
    1.3 Research Method
    1.4 Innovation and Research Contribution
    1.5 What is Mobile Banking
    1.6 Mobile Banking Trend in Pakistan
    1.7 Mobile Banking Trend in China
Chapter 2 Literature Review
    2.1 Mobile Banking Benefits to Public and Bankers
    2.2 Mobile Banking Effect on the Economy
    2.3 The Critical Success Factors for Mobile Banking
    2.4 Previous Studies on Mobile Banking Adoption
    2.5 The Role of Culture in Technology Adoption
Chapter 3 Theory and Hypotheses
    3.1 Technology Acceptance Model
    3.2 What is Culture
    3.3 Hofstede's Cultural Dimensions Theory
    3.4 Hypotheses Development
        3.4.1 Perceived Usefulness
        3.4.2 Perceived Ease of Use
        3.4.3 Social Influence
        3.4.4 Moderating Effect of Culture between PU, PEOU, and Intentions
        3.4.5 Moderating Effect of Culture between SI and Intentions
Chapter 4 Research Methodology
    4.1 Questioner Development
    4.2 Data Collection
    4.3 Reliability and Validity
    4.4 Data Analysis
    4.5 Ethical Consideration
    4.6 The selection of China and Pakistan for the study
Chapter 5 Results and Discussion
    5.1 Demographic Characteristic
    5.2 Results
    5.3 Discussion
Chapter 6 Conclusion and Recommendation
    6.1 Conclusion
    6.2 Implication of Study
        6.2.1 Theoretical Contribution
        6.2.2 Managerial Implication
    6.3 Future Research
    6.4 Chinese and Pakistani Government Role in M-banking Development
References
Appendix A1. English Questioner Survey
Appendix A2. Chinese Questioner Survey
Acknowledgement
List of Publications



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