本文選題：電商推廣專員　切入點：勝任特征　出處：《遼寧師范大學》2015年碩士論文　論文類型：學位論文

【摘要】：本研究采用科學的勝任特征模型構建的方法,構建電商推廣專員的勝任力特征模型,并且對其有效性進行了驗證。旨在為電子商務企業(yè)的從業(yè)人員的人力資源管理工作以及電商方向的職業(yè)生涯規(guī)劃等提供理論參考及科學依據(jù),并對有志于從事此職業(yè)的人群提供一定的自我培養(yǎng)理論基礎。本研究在綜合文獻分析的基礎上,首先,采用工作分析、BEI行為事件訪談法,構建了電商推廣專員勝任特征初始模型;其次,在預研究的基礎上構建電商推廣專員勝任特征初始模型;再次,根據(jù)模型的勝任特征要素編寫《電商推廣專員勝任特征自評問卷》;最后,通過分析預測問卷的探索性因素,錨定了電商推廣專員的勝任特征因子,形成電商推廣專員勝任特征模型、編制了正式的勝任特征問卷,對模型的有效性進行了驗證。本研究最終得出以下結論:(1)電商推廣專員的勝任特征模型是由多個維度組成的,包括:創(chuàng)造性思維、團隊精神、計劃性、社交能力、信息尋求能力、責任感、成就欲共7項。(2)通過對《電商推廣專員的勝任特征自評問卷》進行探索性因素分析后結果可信,并且對問卷實施了信度、效度檢驗,檢驗結果證實本問卷符合測量學要求。(3)在《電商推廣專員的勝任特征自評問卷》中獲得分數(shù)較高的電商推廣專員的勝任特征因子與OKR考核成績顯著相關。
[Abstract]:In this study, the competency model of e-commerce extension specialist is constructed by using the method of constructing scientific competency model. The purpose of this paper is to provide a theoretical reference and scientific basis for the human resource management and the career planning of e-commerce enterprises. On the basis of comprehensive literature analysis, first of all, we use the method of job analysis to analyze the behavior events of Behavioral events, and provide a theoretical basis of self-cultivation for those who wish to engage in this profession. The initial competency model of e-commerce extension officer is constructed. Secondly, based on the pre-study, the initial competency model of e-commerce extension officer is constructed. Thirdly, According to the competency factors of the model, the competency self-assessment questionnaire of e-commerce extension officer is compiled. Finally, by analyzing the exploratory factors of the predictive questionnaire, the competency factors of the e-commerce extension specialist are anchored. The validity of the model is verified by a formal competency questionnaire. Finally, the following conclusions are drawn: (1) the competency model of the e-commerce extension specialist is composed of several dimensions. It includes: creative thinking, team spirit, planning, social ability, information seeking ability, sense of responsibility, achievement desire. The reliability and validity of the questionnaire were tested. The test results confirmed that the competency factor of the high score ecommerce extension specialist was significantly correlated with the OKR test score in the self-assessment of the competency of the ecommerce extension specialist, which was in accordance with the requirements of surveying. 3) the test results showed that there was a significant correlation between the competency factor and the OKR test score.
【學位授予單位】：遼寧師范大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F724.6;F272.92

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