本文選題：違規(guī)代客理財(cái) + 監(jiān)測(cè)機(jī)制��； 參考：《華南理工大學(xué)》2014年碩士論文

【摘要】：部分證券營(yíng)銷人員在為個(gè)人投資者提供咨詢服務(wù)時(shí)，會(huì)利用機(jī)會(huì)私下進(jìn)行“代客理財(cái)”業(yè)務(wù)，而這種“代客理財(cái)”業(yè)務(wù)在《證券法》中是被明令禁止的。雖然證監(jiān)會(huì)陸續(xù)出臺(tái)了一系列法律法規(guī)來(lái)保證證券市場(chǎng)的規(guī)范運(yùn)作和健康發(fā)展，但是由于巨大利益的驅(qū)動(dòng)，以及監(jiān)管方面的弱勢(shì)，造成了證券營(yíng)銷人員違規(guī)代客理財(cái)現(xiàn)象的頻發(fā)。 本文主要研究證券公司經(jīng)營(yíng)中營(yíng)銷人員違規(guī)代客理財(cái)行為的監(jiān)測(cè)問(wèn)題。首先，分析P證券公司經(jīng)紀(jì)業(yè)務(wù)中營(yíng)銷人員違規(guī)代客理財(cái)行為監(jiān)測(cè)存在的問(wèn)題，發(fā)現(xiàn)現(xiàn)有監(jiān)測(cè)流程存在主線偏離、分工不當(dāng)、監(jiān)測(cè)效率欠佳的缺陷；同時(shí)，現(xiàn)有監(jiān)測(cè)指標(biāo)體系缺乏科學(xué)合理性，且實(shí)際監(jiān)測(cè)中應(yīng)用的監(jiān)控指標(biāo)又過(guò)于單一，監(jiān)測(cè)范圍過(guò)于狹窄。其次，對(duì)P證券公司目前對(duì)營(yíng)銷人員行為的監(jiān)測(cè)流程體系和監(jiān)測(cè)方法進(jìn)行改進(jìn)，將現(xiàn)有的以合規(guī)部門為主導(dǎo)的監(jiān)測(cè)流程體系轉(zhuǎn)變?yōu)橐愿鳡I(yíng)業(yè)部門為主導(dǎo)，明確新監(jiān)測(cè)流程體系中各個(gè)部門的職責(zé)，節(jié)省人力物力，提高監(jiān)測(cè)效率；對(duì)P證券公司營(yíng)銷人員違規(guī)代客理財(cái)行為監(jiān)測(cè)指標(biāo)體系進(jìn)行優(yōu)化，通過(guò)結(jié)合營(yíng)銷人員違規(guī)代客理財(cái)行為特征及監(jiān)管經(jīng)驗(yàn)，設(shè)計(jì)六個(gè)監(jiān)測(cè)指標(biāo)組合，由六指標(biāo)組合來(lái)確定可疑客戶集，新監(jiān)測(cè)指標(biāo)組合在P證券公司進(jìn)行真實(shí)的實(shí)驗(yàn)驗(yàn)證，發(fā)現(xiàn)改進(jìn)后的監(jiān)測(cè)指標(biāo)體系能在較大監(jiān)測(cè)范圍內(nèi)更為精確地識(shí)別高風(fēng)險(xiǎn)可疑客戶。最后，本文在P證券公司營(yíng)銷人員違規(guī)代客理財(cái)行為監(jiān)測(cè)機(jī)制改進(jìn)方案的基礎(chǔ)上，針對(duì)同業(yè)營(yíng)銷人員違規(guī)代客理財(cái)行為監(jiān)測(cè)機(jī)制從兩方面給出相關(guān)建議。 本文的主要貢獻(xiàn)包括：結(jié)合P證券公司實(shí)際情況，提出監(jiān)測(cè)流程優(yōu)化的改進(jìn)思路；通過(guò)對(duì)案例樣本、歷史數(shù)據(jù)的分析，，對(duì)P證券公司現(xiàn)有監(jiān)測(cè)指標(biāo)體系的優(yōu)化改進(jìn)，構(gòu)建了六指標(biāo)組合監(jiān)測(cè)指標(biāo)體系；將改進(jìn)后的監(jiān)測(cè)機(jī)制運(yùn)用到P證券公司的實(shí)際監(jiān)測(cè)實(shí)踐當(dāng)中，得到客觀的實(shí)證結(jié)果；監(jiān)測(cè)機(jī)制的改進(jìn)成果對(duì)同業(yè)有很好的借鑒價(jià)值。
[Abstract]:Some securities marketers will take advantage of the opportunity to privately engage in "corporate finance", which is banned under the Securities Act, when advising individual investors. Although the Securities Regulatory Commission has successively issued a series of laws and regulations to ensure the normative operation and healthy development of the securities market, however, because of the drive of huge interests and the weakness of supervision, Security marketers caused frequent financial irregularities on behalf of the phenomenon. This paper mainly studies the monitoring of the financial behavior of the marketing personnel in the operation of securities companies. First of all, the paper analyzes the problems existing in the monitoring of the transgressive financial behavior of the marketers in the brokerage business of P Securities Company, and finds that the existing monitoring process has the defects of deviation of the main line, improper division of labor and poor monitoring efficiency; at the same time, The existing monitoring index system lacks scientific rationality, and the monitoring index used in actual monitoring is too single and the monitoring scope is too narrow. Secondly, we improve the current monitoring process system and monitoring method of marketing personnel behavior of P Securities Company, and transform the existing monitoring process system, which is dominated by compliance department, into one dominated by various business departments. Clarify the responsibilities of each department in the new monitoring process system, save manpower and material resources, improve the monitoring efficiency; By combining the characteristics of financial management behavior and supervision experience, six monitoring indexes are designed to determine the suspicious customer set. The new monitoring index combination is verified by real experiments in P Securities Company. It is found that the improved monitoring index system can more accurately identify high risk suspicious customers within a larger monitoring range. Finally, on the basis of the improvement scheme of P securities company marketers' financial behavior monitoring mechanism, this paper puts forward the relevant suggestions from two aspects for the peer marketers' illegal financial management behavior monitoring mechanism. The main contributions of this paper are as follows: according to the actual situation of P Securities Company, the paper puts forward the idea of improving the monitoring process optimization; through the analysis of case samples and historical data, the paper optimizes and improves the existing monitoring index system of P Securities Company. This paper constructs a six-index combination monitoring index system; applies the improved monitoring mechanism to the actual monitoring practice of P Securities Company and obtains the objective empirical results. The improved results of the monitoring mechanism have a good reference value to the same industry.
【學(xué)位授予單位】：華南理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F274;F832.39

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本文編號(hào)：1820545