【摘要】：隨著中國進(jìn)入WTO,我國的汽車產(chǎn)業(yè)正以前所未有的速度迅猛發(fā)展,到2012年,中國汽車年產(chǎn)銷已經(jīng)超過1900萬輛,超越日本和美國,成為全球第一大汽車產(chǎn)銷市場。中國如此龐大的汽車及汽車零部件市場,吸引了全球幾乎所有的汽車制造商和主要零部件公司。從現(xiàn)實(shí)情況來看,國外品牌的汽車和汽車零部件,包括全進(jìn)口或者合資組裝的,在中國的市場上大行其道,占據(jù)了大部分的市場份額,攫取了豐厚的回報(bào),然而由于技術(shù)、質(zhì)量甚至消費(fèi)觀念的原因,本土汽車品牌在中國市場上卻舉步維艱,生存空間一次又一次的被擠壓。 與此同時(shí),中國作為全球商品的制造基地,向世界各地輸出大量的商品,中國采購(CHINA SOURCING)一時(shí)間成為熱門詞,各大買家紛至沓來在中國建立采購辦事處、采購中心,實(shí)施國際化采購。然而熱鬧中,中國本土企業(yè)卻惘然若失,一時(shí)找不到“方向”。熱衷于國際采購的是國外品牌、海外的大公司,中國的本土企業(yè)卻依然是瞻前顧后、猶豫不決。對于國際采購意識的薄弱、對于國際采購經(jīng)驗(yàn)的不足,都是制約著中國企業(yè)實(shí)施國際化戰(zhàn)略、進(jìn)行國際采購的問題。中國本土企業(yè)如果想進(jìn)一步的發(fā)展,必須在國際化上下功夫,努力提高品牌競爭力,培養(yǎng)和建立國際采購組織和采購人才,實(shí)施國際采購。 為此,本文著眼于中國本土的汽車制造企業(yè)-吉利汽車,在吉利汽車公司實(shí)施國際化戰(zhàn)略的過程中,對于“汽車零部件的國際采購管理”這一課題,進(jìn)行探討和研究,希望通過對吉利汽車海外采購管理的實(shí)踐分析,提出在國際采購過程中對于國際采購供應(yīng)商管理、國際采購供應(yīng)鏈信息平臺、國際采購本地化產(chǎn)品開發(fā)管理等方面的改進(jìn)措施。希望通過對上述一系列內(nèi)容的分析探討,能夠使國內(nèi)汽車企業(yè)認(rèn)識到國際采購的價(jià)值和重要性,了解到如何成功建設(shè)國際采購體系,并且在過程中改進(jìn)的措施和方案。在這個意義上,本篇論文具有一定的現(xiàn)實(shí)意義與參考價(jià)值。
[Abstract]:With China's entry into WTO, China's automobile industry is developing at an unprecedented speed. By 2012, China's automobile production and sales have exceeded 19 million vehicles, surpassing Japan and the United States, becoming the world's largest auto production and marketing market. China's huge auto and auto parts market has attracted almost all of the world's automakers and major parts companies. In reality, foreign brands of cars and auto parts, including wholly imported or joint-venture assembly, are popular in the Chinese market, taking up most of the market share and gaining rich returns. However, because of technology, The reason of the quality and even the consumption idea is that the local automobile brand is struggling in the Chinese market, and the living space is squeezed again and again. At the same time, as a manufacturing base for global commodities, China exports a large number of goods to various parts of the world. For a while, China's procurement of (CHINA SOURCING) has become a popular word, and major buyers have been pouring in to set up procurement offices and procurement centers in China. Implement international purchasing. However, in the midst of excitement, local enterprises in China have lost their sense of direction for a while. While foreign brands are keen on international sourcing, big overseas companies, Chinese domestic companies still have too much to worry about and hesitate to do. The weakness of international purchasing consciousness and the shortage of international procurement experience restrict the Chinese enterprises to carry out internationalization strategy and international procurement. If China's local enterprises want to further develop, they must make great efforts to improve their brand competitiveness, train and establish international purchasing organizations and talents, and carry out international procurement. Therefore, this paper focuses on Geely Automobile, a native automobile manufacturing enterprise in China. In the course of implementing the international strategy of Geely Automobile Company, this paper discusses and studies the subject of "International purchasing management of automobile parts". Through the practice analysis of overseas procurement management of Geely Automobile, this paper puts forward some measures to improve the international purchasing supplier management, international procurement supply chain information platform, international procurement localization product development management and so on. It is hoped that through the analysis and discussion of the above mentioned contents, the domestic automobile enterprises can realize the value and importance of international procurement, understand how to build the international procurement system successfully, and improve the measures and schemes in the process. In this sense, this paper has a certain practical significance and reference value.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F274;F426.471

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