本文選題：化妝品行業(yè) + 創(chuàng)業(yè)　； 參考：《南昌大學(xué)》2014年碩士論文

【摘要】：通過閱讀大量的資料，，對化妝品行業(yè)、創(chuàng)業(yè)及創(chuàng)業(yè)失敗等信息大量的收集與整理，就創(chuàng)業(yè)失敗分析及啟示對以在創(chuàng)業(yè)及正在創(chuàng)業(yè)的人群有著一定指導(dǎo)的價值，對國內(nèi)外關(guān)于創(chuàng)業(yè)發(fā)展及其應(yīng)用價值的研究成果有所了解，也為所選的論文課題研究提供有益思路與幫助。 資金、市場、團(tuán)隊(duì)等方面是創(chuàng)業(yè)過程中會遇到的難題與挑戰(zhàn)，這些難題的存在與難以逾越，導(dǎo)致風(fēng)起云涌的創(chuàng)業(yè)浪潮中，大多數(shù)創(chuàng)業(yè)者倒在了起步階段，據(jù)國家工商局2012年統(tǒng)計(jì)：國內(nèi)初創(chuàng)公司的平均壽命只有2年零6個月。然而南昌A化妝品商行就是其中一員，難以解除這道初創(chuàng)公司短命魔咒，未能讓自己創(chuàng)業(yè)過程中的公司躲過幼苗之劫，在未成長為參天大樹而是迎來毅然的倒下慘酷的命運(yùn)與現(xiàn)實(shí)。 在創(chuàng)業(yè)過程中遇到的難題與挑戰(zhàn)，使得很多公司在這過程中，最后以失敗而告終的現(xiàn)實(shí)境況下，他們都有著共同的特性及問題，因此通過對南昌A化妝品商行創(chuàng)業(yè)失敗案例進(jìn)行分析其原因及得到如何啟示，從而在認(rèn)識到自身的不足之處與失敗所在之處，得以啟示，才可讓自身或他人在接下來的工作中與創(chuàng)業(yè)過程去合理的去面對困境，采取更妥當(dāng)?shù)姆桨溉ソ鉀Q問題，也能比較清晰到創(chuàng)業(yè)應(yīng)該具備的條件有哪些等等。
[Abstract]:Through reading a large number of materials, collecting and sorting out a large number of information on cosmetics industry, entrepreneurship and entrepreneurial failure, the analysis and inspiration of entrepreneurial failure have a certain guiding value to the people who are starting a business or starting a business. The research results of entrepreneurship development and its application value at home and abroad are understood, and some useful ideas and help are provided for the research of selected papers. Capital, market, team and other aspects are the problems and challenges encountered in the process of starting a business. The existence and difficulty of these problems lead to the upsurge of entrepreneurial waves, and most entrepreneurs fall into the initial stage. According to the State Administration of Industry and Commerce in 2012, the average life expectancy of domestic startups is only 2 years and 6 months. However, Nanchang A Cosmetics Company is one of them. It is difficult to lift the short-life spell of the start-up company and fail to let the company in the process of starting its own business escape the disaster of the seedlings. In not growing into a towering tree but ushered in a determined fall of the fate and reality. The problems and challenges encountered in the process of starting a business make many companies have common characteristics and problems in the process and in the reality of the final failure. Therefore, through the analysis of the failure case of A cosmetic company in Nanchang and how to get enlightenment, we can find out the deficiency and failure of our company. In order to let themselves or others in the next work and entrepreneurship process to face the plight of a reasonable, take more appropriate solutions to solve problems, but also more clear to the requirements of entrepreneurship and so on.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2014
【分類號】：F426.72;F721

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