本文選題：企業(yè)戰(zhàn)略　切入點：產品結構　出處：《上海外國語大學》2014年碩士論文　論文類型：學位論文

【摘要】：改革開放以來，中國經濟高速發(fā)展的同時基礎建設投資巨大，與之相關的行業(yè)也獲得巨大的發(fā)展。2012年中國電梯產量達到60萬臺的歷史新高，占全球總量60%，電梯運行存量達250萬臺，中國已成為名副其實的電梯制造和使用大國。但中國每千人電梯擁有量約1.6臺，是世界人均擁有量的二分之一，是發(fā)達國家人均擁有量的十分之一，顯示中國電梯業(yè)仍具廣闊發(fā)展空間。中國電梯業(yè)作為中國對外開放最早的行業(yè)，自1980年起，國內較大的電梯企業(yè)都與美國奧的斯、日本三菱、瑞士迅達等外資品牌進行合作。外資品牌在進入中國初期，以其自身的技術、品牌優(yōu)勢和所享有的稅收優(yōu)惠等待遇，迅速壟斷了國內電梯市場。西子電梯作為一家本土電梯制造企業(yè)，公司以年產值200多億躋身中國企業(yè)500強，創(chuàng)造了節(jié)能電梯、電梯部件、立體車庫業(yè)務全國第一，電扶梯業(yè)務全球第一的佳績。企業(yè)走出了一條運用國際資本和高新技術嫁接改造，提升傳統(tǒng)制造業(yè)的成功之路。無論是中國電梯產業(yè)發(fā)展歷程還是西子電梯公司的成功業(yè)績在國內制造業(yè)都具有典型意義。 本文在對中國電梯整梯產業(yè)和零部件產業(yè)發(fā)展現(xiàn)狀進行分析的基礎上，，運用企業(yè)產品戰(zhàn)略相關理論，從產品戰(zhàn)略規(guī)劃的一般性分析、產品戰(zhàn)略演變模型到產品戰(zhàn)略調整與企業(yè)的成長，對西子電梯公司的產品戰(zhàn)略規(guī)劃進行剖析論證。文章同時對西子電梯公司產品戰(zhàn)略決策要素、戰(zhàn)略實施過程以及企業(yè)發(fā)展愿景進行分析，對比西子電梯從單純依賴電梯整梯到布局電梯核心部件的戰(zhàn)略成果與長遠意義。本文的研究成果對其他面臨外資品牌侵蝕的本土制造企業(yè)如何進行產品戰(zhàn)略規(guī)劃，產品戰(zhàn)略規(guī)劃如何協(xié)同企業(yè)生存發(fā)展等決策具有一定的借鑒意義。
[Abstract]:Since the reform and opening up, China's economy has been developing at a high speed, while its infrastructure investment has been huge, and the related industries have also made great progress. In 2012, the output of Chinese elevators reached a record high of 600,000 units. China has become a truly large country in elevator manufacturing and use. But China owns about 1. 6 elevators per 1, 000 people, which is 1/2 of the world's per capita ownership. It is 1/10 of the per capita ownership in developed countries, indicating that China's elevator industry still has broad scope for development. As the earliest open industry in China, since 1980, large domestic elevator enterprises have been working with Otis in the United States. Japanese Mitsubishi, Swiss Schindler and other foreign brands cooperate. Foreign brands in the early stage of entering China, with their own technology, brand advantages and enjoy tax concessions and other treatment, Xizi Elevator, as a local elevator manufacturer, ranks among the top 500 Chinese enterprises with an annual output value of more than 20 billion, and has created energy-saving elevators, elevator components, and three-dimensional garage business first in the country. Escalator business in the world's number one achievement. The enterprise out of a use of international capital and high-tech grafting transformation, Both the development process of Chinese elevator industry and the successful performance of Xizi Elevator Company are of typical significance in the domestic manufacturing industry. Based on the analysis of the present situation of elevator whole ladder industry and parts industry in China, this paper makes a general analysis of product strategic planning by using the relevant theories of enterprise product strategy. Product strategy evolution model, product strategy adjustment and enterprise growth, analyze and demonstrate the product strategic planning of Xizi Elevator Company. At the same time, the article analyzes the product strategic decision elements of Xizi Elevator Company. The strategy implementation process and enterprise development vision are analyzed, Comparing the strategic achievement and long-term significance of Xizi elevator from relying solely on elevator whole ladder to distributing elevator core parts. The research results in this paper are how to carry out product strategic planning for other local manufacturing enterprises facing the erosion of foreign brands. Product strategic planning how to cooperate with enterprise survival and development decision has certain reference significance.
【學位授予單位】：上海外國語大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F272;F426.4

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