本文關(guān)鍵詞： 中國(guó)汽車(chē) 自主品牌 出口 SWOT分析 策略　出處：《首都經(jīng)濟(jì)貿(mào)易大學(xué)》2008年碩士論文　論文類型：學(xué)位論文

【摘要】： 汽車(chē)出口是檢驗(yàn)一個(gè)國(guó)家汽車(chē)工業(yè)發(fā)達(dá)程度的指標(biāo),只有大量出口才能躋身于全球汽車(chē)工業(yè)高水平的競(jìng)爭(zhēng)。加入WTO后,中國(guó)汽車(chē)出口,尤其是自主品牌汽車(chē)的出口發(fā)展迅猛、潛力巨大,已經(jīng)成為當(dāng)今普遍關(guān)注的熱點(diǎn)話題。與汽車(chē)強(qiáng)國(guó)相比,我國(guó)自主品牌汽車(chē)出口擁有自身的比較優(yōu)勢(shì);但是在規(guī)模、技術(shù)、質(zhì)量、品牌知名度、售后服務(wù)等方面存在明顯的不足,并且隨著出口數(shù)量的增加,各種貿(mào)易壁壘等制約因素也逐漸暴露出來(lái)。因此,自主品牌汽車(chē)如何清楚地利用自己的優(yōu)勢(shì)、抓住良好的機(jī)遇、克服自己的劣勢(shì)、積極應(yīng)對(duì)威脅,進(jìn)行又快又好的出口,對(duì)于我國(guó)的整個(gè)汽車(chē)產(chǎn)業(yè)發(fā)展意義重大。 本文分析了中國(guó)汽車(chē)出口的整體現(xiàn)狀和自主品牌汽車(chē)出口現(xiàn)狀,列舉了具有代表性的我國(guó)自主品牌奇瑞、吉利、長(zhǎng)城的出口現(xiàn)狀,總結(jié)分析了自主品牌汽車(chē)出口的特點(diǎn);接下來(lái)通過(guò)以上對(duì)自主品牌出口現(xiàn)狀和特點(diǎn)的分析,運(yùn)用比較優(yōu)勢(shì)理論和后發(fā)優(yōu)勢(shì)理論,同時(shí)聯(lián)系實(shí)際,對(duì)我國(guó)自主品牌汽車(chē)出口進(jìn)行全面的SWOT分析;然后通過(guò)前面的SWOT分析,同時(shí)借鑒日韓汽車(chē)發(fā)展模式的經(jīng)驗(yàn),針對(duì)性的提出我國(guó)自主品牌汽車(chē)出口的六大策略;最后對(duì)我國(guó)自主品牌汽車(chē)出口的未來(lái)作出展望。中國(guó)汽車(chē)產(chǎn)業(yè)的飛速發(fā)展和自主品牌汽車(chē)出口的廣闊前景是本文的前提,自主品牌汽車(chē)出口的SWOT分析和針對(duì)分析的出口策略研究是本文的靈魂。
[Abstract]:Automobile export is an index to test the developed degree of automobile industry in a country. Only a large number of exports can enter into the high level competition of global automobile industry. After joining WTO, China's automobile export. In particular, the export of self-owned brand cars is developing rapidly and has great potential, which has become a hot topic of general concern. Compared with the automobile powerful countries, our country has its own comparative advantage in the export of self-owned brands. But in scale, technology, quality, brand awareness, after-sales service and other aspects of obvious deficiencies, and with the increase in export volume, various trade barriers and other constraints are gradually exposed. How to make good use of their own advantages, seize good opportunities, overcome their disadvantages, actively respond to threats, and export quickly and well. It is of great significance to the development of the whole automobile industry in our country. This paper analyzes the overall situation of China's automobile export and the status quo of self-brand automobile export, and enumerates the export status of China's independent brands Chery, Geely, the Great Wall. The characteristics of independent brand automobile export are summarized and analyzed. Then through the above analysis of the export status and characteristics of independent brands, using the comparative advantage theory and the theory of late-development advantage, at the same time, connecting with the practice, the author carries on the comprehensive SWOT analysis to the independent brand automobile export of our country; Then through the previous SWOT analysis, at the same time draw lessons from the experience of Japan and South Korea automobile development model, pertinently put forward the six major strategies of our country's independent brand automobile export; Finally, the future of China's independent brand automobile export is prospected. The rapid development of Chinese automobile industry and the broad prospect of independent brand automobile export are the premise of this paper. It is the soul of this paper that the SWOT analysis and export strategy research of independent brand automobile export.
【學(xué)位授予單位】：首都經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：F426.471;F752.62

【引證文獻(xiàn)】

相關(guān)期刊論文 前2條

1 呂佳;;中國(guó)汽車(chē)產(chǎn)品出口策略研究[J];哈爾濱商業(yè)大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2010年06期

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相關(guān)碩士學(xué)位論文 前7條

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本文編號(hào)：1452293