本文選題：徠遠賓館　切入點：戰(zhàn)略管理　出處：《新疆大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著中央新疆工作座談會的召開和全國19省市對口支援新疆工作的大力開展，新疆各項事業(yè)的發(fā)展已站在了新的歷史起點上，其中，旅游業(yè)作為新疆和諧發(fā)展的“晴雨表”，首當(dāng)其沖。國家對新疆旅游業(yè)發(fā)展的支持和關(guān)心前所未有，國家旅游局也采取了一系列措施，從資金、人才、規(guī)劃、干部培訓(xùn)各個方面對新疆給予支持。自治區(qū)對旅游業(yè)發(fā)展的重視也前所未有，出臺多項重大措施推動旅游業(yè)發(fā)展，著力擴大旅游消費，著力提升服務(wù)質(zhì)量，著力推動改革創(chuàng)新，著力促進旅游產(chǎn)業(yè)轉(zhuǎn)型升級。與此同時，酒店業(yè)作為服務(wù)產(chǎn)業(yè)三大支柱之一，在新疆已經(jīng)進入成熟期，市場競爭激烈，但也迎來了難得的發(fā)展機遇。徠遠賓館作為兵團唯一的政務(wù)接待賓館，在發(fā)展過程中也面臨著一系列的問題，面對日益多樣化和個性化的消費需求，要增強賓館在新形勢下的生存和發(fā)展能力，就必須要重視和運用戰(zhàn)略管理理論和知識，結(jié)合實際，實施戰(zhàn)略管理，運用現(xiàn)代化經(jīng)營管理理念和手段，提高賓館經(jīng)濟效益。本文在新疆和兵團迎來跨越式發(fā)展和長治久安的歷史背景下，以徠遠賓館為研究對象，運用戰(zhàn)略管理的相關(guān)理論和方法，綜合分析徠遠賓館面臨的內(nèi)部、外部環(huán)境，并以此為根據(jù)制定出賓館的發(fā)展戰(zhàn)略規(guī)劃。本文首先介紹了行業(yè)現(xiàn)狀，管理現(xiàn)狀等相關(guān)背景，綜述了企業(yè)戰(zhàn)略管理發(fā)展的歷程、基本理論、基本方法，分析賓館實施戰(zhàn)略管理所要解決的問題。接著從徠遠賓館外部環(huán)境分析出發(fā)，通過對賓館所處的宏觀環(huán)境、行業(yè)環(huán)境、行業(yè)關(guān)鍵因素等方面的分析，研究分析賓館所處的外部環(huán)境，并運用PEST和波特五力模型對徠遠賓館在行業(yè)內(nèi)的競爭力進行分析和定位。然后對賓館內(nèi)部資源進行分析，，研究賓館內(nèi)部資源和能力等方面的實力和優(yōu)勢。在對賓館外部和內(nèi)部環(huán)境分析的基礎(chǔ)上，科學(xué)運用SWOT分析法，提出徠遠賓館的發(fā)展戰(zhàn)略。最后，根據(jù)所選的發(fā)展戰(zhàn)略和徠遠賓館的實際，做出戰(zhàn)略實施的具體意見，用以指導(dǎo)徠遠賓館可持續(xù)性發(fā)展。
[Abstract]:With the holding of the Central Xinjiang work Symposium and the vigorous development of the work of supporting Xinjiang by the 19 provinces and cities throughout the country, the development of various undertakings in Xinjiang has stood at a new historical starting point, among which, As a "barometer" for the harmonious development of Xinjiang, the tourism industry bears the brunt of the country's unprecedented support and concern for the development of Xinjiang's tourism industry. The National Tourism Administration has also taken a series of measures, from funds, talents, and planning. All aspects of cadre training have given support to Xinjiang. The autonomous region has also attached unprecedented importance to the development of tourism. It has introduced many major measures to promote tourism development, exert efforts to expand tourism consumption, focus on improving service quality, and strive to promote reform and innovation. At the same time, as one of the three pillars of the service industry, the hotel industry has entered a mature period in Xinjiang, and the market competition is fierce. But it also ushered in a rare opportunity for development. Laiyuan Hotel, as the only government affairs reception hotel in the Corps, also faced a series of problems in the course of its development, facing increasingly diversified and individualized consumer demand. In order to enhance the ability of the hotel to survive and develop under the new situation, it is necessary to attach importance to and apply the theory and knowledge of strategic management, combine the practice, implement the strategic management, and apply the modern management idea and means. Under the historical background that Xinjiang and Bingtuan welcome leaps and bounds development and long-term stability, taking Laiyuan Hotel as the research object, using the relevant theories and methods of strategic management, this paper comprehensively analyzes the interior of Laiyuan Hotel. Based on the external environment, and based on the development strategy planning of the hotel, this paper first introduces the current situation of the industry, management status and other related background, summarizes the development of strategic management process, basic theory, basic methods, This paper analyzes the problems to be solved in the implementation of strategic management of hotels. Then, starting from the analysis of the external environment of Laiyuan Hotel, it analyzes the macro environment, the industry environment, the key factors of the industry, and so on. This paper studies and analyzes the external environment of the hotel, and analyzes the competitiveness of the Laiyuan hotel in the industry by using PEST and Porter's five-force model, and then analyzes the internal resources of the hotel. Based on the analysis of the external and internal environment of the hotel, the author puts forward the development strategy of Laiyuan hotel by using SWOT analysis method. According to the selected development strategy and the actual situation of Laiyuan Hotel, the concrete suggestions of strategy implementation are made to guide the sustainable development of Laiyuan Hotel.
【學(xué)位授予單位】：新疆大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F272.3;F719

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