本文選題：房地產(chǎn) + 多項目�。� 參考：《南京理工大學》2013年碩士論文

【摘要】：民營化、規(guī)模化、專業(yè)化、制度化、品牌化、跨區(qū)域開發(fā)、多渠道融資等已經(jīng)成為我國房地產(chǎn)開發(fā)企業(yè)的主要發(fā)展特征。對于房地產(chǎn)開發(fā)企業(yè)而言,多個項目同時開發(fā)是司空見慣的情況,因而在房地產(chǎn)企業(yè)中多項目管理的能力就成為衡量企業(yè)發(fā)展實力的重要標準。對于房地產(chǎn)開發(fā)企業(yè)而言,建筑材料的成本一般情況要占項目總成本的六成以上,而建筑材料的質(zhì)量好壞又是項目好壞的重要決定因素,所以建筑材料采購就成為房地產(chǎn)企業(yè)經(jīng)營活動中的重要環(huán)節(jié),多項目物資采購也就成為房地產(chǎn)企業(yè)的必修課程。 眾所周之,在房地產(chǎn)行業(yè)中,物資的采購通常是通過招標,以競標的形式形成的。目前,在國內(nèi)關(guān)于建筑物資采購招標的研究已經(jīng)比較成熟,所以本文研究的重點側(cè)重于建筑物資的采購策略。采購策略的選擇對庫存控制及影響極大,采購策略通過訂貨方式影響到了供需雙方的庫存成本。因而在本研究中,選擇采購作為房地產(chǎn)業(yè)物流管理優(yōu)化的關(guān)鍵環(huán)節(jié),以房地產(chǎn)企業(yè)中多項目采購為視角,研究的重點在于房地產(chǎn)業(yè)多項目物流采購策略,主要對以下內(nèi)容進行了研究。 第一,本篇論文對房地產(chǎn)企業(yè)項目采購的特點、范圍、流程及需要遵循的相關(guān)原則進行論述；對房地產(chǎn)企業(yè)進行多項目物資采購的內(nèi)涵、模式及采購的特點和難點進行分析。 第二,論文從集中采購和分散采購這兩種模式入手對房地產(chǎn)企業(yè)的多項目物資采購組織進行建設規(guī)劃；對當前房地產(chǎn)企業(yè)進行物資采購時可以選擇的方式進行論述；此外還對多項目物資采購過程中邀請招標方式的應用,房地產(chǎn)企業(yè)多項目物資采購流程的制定進行了論述；提出了建立供應商認證評審體系的觀點,對供應商的評估方式進行分析研究。 第三,本篇論文以富力地產(chǎn)房地產(chǎn)集團公司F項目精裝修房部分工程多項目采購作為實例進行了案例分析。
[Abstract]:Privatization, scale, specialization, institutionalization, branding, cross-regional development and multi-channel financing have become the main development characteristics of Chinese real estate development enterprises. For real estate development enterprises, it is common to develop multiple projects at the same time, so the ability of multi-project management in real estate enterprises has become an important standard to measure the strength of enterprise development. For real estate development enterprises, the cost of building materials generally accounts for more than 60% of the total cost of the project, and the quality of building materials is an important determinant of the quality of the project. Therefore, the procurement of building materials has become an important link in the management of real estate enterprises, and multi-project material procurement has become a compulsory course for real estate enterprises. As is well known, in the real estate industry, the procurement of goods is usually through bidding, in the form of competitive bidding. At present, the domestic research on procurement bidding of construction materials has been more mature, so this paper focuses on the procurement strategy of construction materials. The choice of purchasing strategy has a great influence on the inventory control and inventory control, and the purchase strategy affects the inventory cost of both supply and demand parties through the way of ordering. Therefore, in this study, we select procurement as the key link of logistics management optimization in real estate industry, take multi-project procurement in real estate enterprises as the perspective, and focus on the multi-project logistics procurement strategy of real estate industry. This paper mainly studies the following contents. First, this paper discusses the characteristics, scope, process and relevant principles of project procurement in real estate enterprises; analyzes the connotation, mode, characteristics and difficulties of multi-project material procurement in real estate enterprises. Second, the paper starts with the two modes of centralized procurement and decentralized procurement to plan the construction of the multi-project material procurement organization of real estate enterprises, and discusses the ways that can be chosen when the real estate enterprises purchase goods and materials at present. In addition, the application of inviting bidding in the process of multi-project material procurement and the formulation of multi-project material procurement process in real estate enterprises are discussed, and the viewpoint of establishing supplier certification evaluation system is put forward. Analyze supplier evaluation methods. Thirdly, this paper takes F project of F project as a case study.
【學位授予單位】：南京理工大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：F293.3;F253.2

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