本文選題：板式家具 + 增值途徑��； 參考：《南京林業(yè)大學》2014年碩士論文

【摘要】：板式家具曾以其組裝靈活、款式多樣、造型百變、時尚簡約等諸多優(yōu)點風靡全球，并且以星火燎原之勢蓬勃發(fā)展，催生了一大批新興的家具制造基地和新興的家具品牌，開創(chuàng)了世界家具史的“板式時代”。但是，隨著競爭的日益激烈，板式家具產品的同質化，消費的個性化，實木、金屬、玻璃等材質家具的興起及板式家具在造型、功能、檔次上的創(chuàng)新未能跟上市場變化的要求，再加上市場導向、經銷商體制的不作為及近10年的房地產牛市給全民帶來的升值觀念變革，使買實木家具的保值、升值觀念大行其道，板式家具的發(fā)展瓶頸已經顯現。板式家具該如何突破重圍，重新奪回市場，贏得消費者的內心認同，是一個值得思考的問題。 雖然板式家具面臨市場縮水，但是，隨著中國城鎮(zhèn)化及新農村建設進程的推進，采用健康環(huán)保基材（纖維板、刨花板為主），符合低碳經濟要素，以時尚、簡約為核心的板式家具將繼續(xù)扮演市場的寵兒的角色，板式家具依然代表著行業(yè)發(fā)展的主流方向。在目前高成本投入和低售價的壓力之下，業(yè)內對板式家具代表的未來消費需求也并沒有產生懷疑。在板式家具企業(yè)進入行業(yè)洗牌階段的大背景下，本文運用科學理性的研究方法，通過大量文獻資料的搜索以及透徹的分析挖掘，深入的研究國內外優(yōu)秀的板式家具企業(yè)如何提升自己產品的價值，來指導中小型板式家具企業(yè)如何利用現有的技術、材料、工藝等手段來進行產品的開發(fā)，并將通過研發(fā)產品、提升品牌和改變模式等多種途徑尋求改變，從而能夠在這個實木家具橫行其道的環(huán)境中立于不敗之地。 本文共分為五個部分，從系統(tǒng)的戰(zhàn)略角度去思考板式家具增值的途徑。 第一部分，首先總結了國內外對該領域的研究現狀，闡述了研究的目的和意義，并且羅列了文中所運用到的相關理論概念的界定。 第二部分，對國內外家具行業(yè)及其他行業(yè)進行掃描，舉例分析各行各業(yè)在提升產品價值方面的實際表現。 第三部分，通過上述分析推導出的理論增值途徑，梳理其邏輯關系，構筑理論平臺。 第四部分，將推導出來的增值途徑的理論植入選定的板式家具產品中，通過不同的增值途徑的導入，演繹出多套不同的方案。 第五部分，選取調查人員分別對原圖片以及本論文中的設計方案進行打分評估，通過比較新方案與原有產品的得分情況來判斷該套增值途徑理論是否切實可行。
[Abstract]:Board furniture has been popular all over the world with its advantages of flexible assembly, diverse styles, changeable shape, fashion simplicity and so on. It has spawned a large number of new furniture manufacturing bases and new furniture brands as a result of the vigorous development of spark fire. Created the world furniture history of the "board era." However, with the increasingly fierce competition, the homogenization of panel furniture products, the individualization of consumption, the rise of solid wood, metal, glass and other materials furniture, and the innovation of panel furniture in shape, function and grade, it can not keep up with the requirements of market changes. In addition, the market orientation, the inaction of the dealer system and the reform of the concept of appreciation brought by the real estate bull market in the past 10 years have made the maintenance and appreciation of the purchase of solid wood furniture popular, and the bottleneck of the development of the board furniture has been revealed. How to break through the siege, retake the market and win the inner recognition of consumers is a problem worth thinking about. Although panel furniture is facing a shrinking market, with the development of urbanization and new rural construction in China, the use of healthy and environmentally friendly substrates (fiberboard, particleboard, etc.) is in line with low-carbon economic elements and is fashionable. Minimalism as the core of panel furniture will continue to play the role of market darling, panel furniture still represents the mainstream direction of industry development. Under the current pressure of high cost input and low price, there is no doubt about the future consumer demand of panel furniture representative. Under the background of the plate furniture enterprise entering the trade shuffling stage, this paper uses the scientific and rational research method, through the search of a large number of documents and thorough analysis and excavation, Deeply study how domestic and foreign excellent plate furniture enterprises to enhance their own product value, to guide small and medium-sized panel furniture enterprises how to use existing technology, materials, technology and other means to carry out product development, and will develop products through research and development. Promote brand and change mode and other ways to seek change, so that in this solid wood furniture across the road environment in an invincible position. This paper is divided into five parts, from the strategic point of view of the system to think about the way to add value of panel furniture. In the first part, the author summarizes the current situation of research in this field at home and abroad, expounds the purpose and significance of the research, and lists the definitions of the relevant theoretical concepts used in this paper. In the second part, the domestic and foreign furniture industry and other industries are scanned, and examples are given to analyze the actual performance of various industries in enhancing the value of products. The third part, through above analysis deduces the theory increment way, combs its logic relation, constructs the theory platform. In the fourth part, the theory of the derived value-added approach is implanted into the selected panel furniture products, and through the introduction of different value-added ways, several sets of different schemes are deduced. In the fifth part, the investigators are selected to evaluate the original picture and the design scheme in this paper, and compare the new scheme with the original product to judge whether the theory of value-added approach is feasible or not.
【學位授予單位】：南京林業(yè)大學
【學位級別】：碩士
【學位授予年份】：2014
【分類號】：F426.88;TS664.01

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本文編號：1930232