本文選題：養(yǎng)老地產(chǎn)　切入點(diǎn)：保障因素　出處：《北京建筑大學(xué)》2014年碩士論文　論文類型：學(xué)位論文

【摘要】：本文的研究以我國目前已經(jīng)進(jìn)入老齡化社會(huì)，面臨全社會(huì)對(duì)養(yǎng)老資源的巨大需求，，我國的房地產(chǎn)開發(fā)商開始探索養(yǎng)老地產(chǎn)項(xiàng)目的開發(fā)為背景，以我國養(yǎng)老地產(chǎn)項(xiàng)目保障因素為內(nèi)容。 首先，筆者從歷史角度回顧了養(yǎng)老地產(chǎn)的產(chǎn)生，并且根據(jù)目前對(duì)養(yǎng)老地產(chǎn)的不同理解，以養(yǎng)老地產(chǎn)的性質(zhì)、內(nèi)涵和經(jīng)濟(jì)功能為基礎(chǔ)界定了養(yǎng)老地產(chǎn)的概念：養(yǎng)老地產(chǎn)是以適老住宅開發(fā)為起點(diǎn)，以提供專業(yè)、連續(xù)、中高端養(yǎng)老、養(yǎng)生、醫(yī)療服務(wù)為核心，在一定居住空間范圍內(nèi)將專業(yè)的醫(yī)療、養(yǎng)老、養(yǎng)生物業(yè)與專業(yè)的養(yǎng)老服務(wù)有效復(fù)合，以實(shí)現(xiàn)長期、持續(xù)、穩(wěn)定利潤為目的，具有多種形態(tài)的一類商業(yè)性和高資本密度的地產(chǎn)項(xiàng)目。本文則通過對(duì)養(yǎng)老地產(chǎn)項(xiàng)目現(xiàn)狀的分析，總結(jié)出目前養(yǎng)老地產(chǎn)項(xiàng)目開發(fā)中出現(xiàn)的問題。 其次，筆者利用內(nèi)部因素分析法，對(duì)養(yǎng)老地產(chǎn)項(xiàng)目?jī)?nèi)部結(jié)構(gòu)進(jìn)行了因素分析，也提出保障因素的概念并對(duì)其進(jìn)行了分析。本文認(rèn)為保障因素的“保障性”在于該因素對(duì)整個(gè)養(yǎng)老項(xiàng)目開發(fā)工作的過程和結(jié)果的影響大小。它可能是經(jīng)營活動(dòng)中的一些限定因素，也可能是能夠使養(yǎng)老服務(wù)更好地發(fā)揮作用的因素。同時(shí)，本文也認(rèn)為我國養(yǎng)老地產(chǎn)項(xiàng)目的保障因素體現(xiàn)在以下四種：土地屬性是養(yǎng)老地產(chǎn)項(xiàng)目成本保障因素；融資渠道是養(yǎng)老地產(chǎn)項(xiàng)目實(shí)施保障因素；養(yǎng)老服務(wù)是養(yǎng)老地產(chǎn)項(xiàng)目品質(zhì)保障因素；知識(shí)與創(chuàng)新因素是養(yǎng)老地產(chǎn)項(xiàng)目核心能力保障因素。 再次，筆者利用外部環(huán)境分析和比較研究方法對(duì)中美兩國養(yǎng)老地產(chǎn)項(xiàng)目保障因素所存在的環(huán)境進(jìn)行了對(duì)比分析，分析證明在制度環(huán)境、經(jīng)濟(jì)環(huán)境、社會(huì)環(huán)境和技術(shù)環(huán)境的各方面都存在極大地不同。一方面，美國養(yǎng)老地產(chǎn)項(xiàng)目保障因素的環(huán)境總體特征是結(jié)構(gòu)復(fù)雜但環(huán)境穩(wěn)定，不確定性較少且制度風(fēng)險(xiǎn)和金融風(fēng)險(xiǎn)較低的狀態(tài)。另一方面，我國目前養(yǎng)老地產(chǎn)項(xiàng)目保障因素所生存的環(huán)境總體特征是結(jié)構(gòu)簡(jiǎn)單且不穩(wěn)定，以制度風(fēng)險(xiǎn)和金融風(fēng)險(xiǎn)為主導(dǎo)，不確定性因素大。 最后，在內(nèi)外分析的基礎(chǔ)上，針對(duì)我國目前養(yǎng)老地產(chǎn)項(xiàng)目開發(fā)中存在的問題，筆者提出了我國養(yǎng)老地產(chǎn)項(xiàng)目保障因素的組織策略，并用具體案例予以解釋，以期望在今后的養(yǎng)老地產(chǎn)項(xiàng)目開發(fā)過程中，提高養(yǎng)老地產(chǎn)項(xiàng)目管理效果。
[Abstract]:The research of this paper is based on the fact that our country has entered an aging society and is facing the huge demand of the whole society for the endowment resources, and the real estate developers in our country have begun to explore the development of the pension real estate projects. Take our country endowment real estate project safeguard factor as the content. First of all, from the historical point of view, the author reviews the emergence of old-age real estate, and according to the current different understanding of pension real estate, the nature of pension property, The concept of old-age real estate is defined on the basis of its connotation and economic function: the old-age real estate is based on the development of suitable housing, with the core of providing professional, continuous, medium and high-end old-age care, health care and medical services. In a certain living space, the professional medical care, old-age care, health care property and professional pension services are effectively combined to achieve long-term, sustainable and stable profits. There are many kinds of commercial and high capital density real estate projects. This paper summarizes the problems in the development of pension real estate projects through the analysis of the current situation of pension real estate projects. Secondly, the author makes use of the internal factor analysis method to analyze the internal structure of the pension real estate project. This paper also puts forward the concept of security factor and analyzes it. This paper holds that the "supportability" of security factor lies in the influence of this factor on the process and result of the development of the whole pension project. It may be in the course of business activities. Some of the limitations of the. At the same time, this paper also thinks that the guarantee factors of the pension real estate projects in our country can be reflected in the following four kinds: the land attribute is the cost guarantee factor of the pension real estate projects; The financing channel is the guarantee factor for the implementation of the pension real estate project; the old-age service is the guarantee factor for the quality of the pension real estate project; the knowledge and innovation factor is the guarantee factor for the core competence of the pension real estate project. Thirdly, the author uses the method of external environment analysis and comparative research to compare and analyze the environment existing in the protection factors of pension real estate projects between China and the United States. The analysis proves that in the institutional environment, the economic environment, All aspects of the social environment and the technological environment are greatly different. On the one hand, the overall environmental characteristics of the pension real estate project in the United States are complex structure but stable environment. On the other hand, the overall environmental characteristics of the pension real estate project security factors in China are simple and unstable structure, with institutional risk and financial risk as the leading factor. There is a great deal of uncertainty. Finally, on the basis of internal and external analysis, in view of the problems existing in the development of pension real estate projects in China, the author puts forward the organizational strategy of the pension real estate project security factors in China, and explains it with specific cases. In order to improve the pension real estate project management effect in the future development process of pension real estate project.
【學(xué)位授予單位】：北京建筑大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2014
【分類號(hào)】：F299.23;D669.6

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