本文選題：HD地產(chǎn)　切入點(diǎn)：精裝房　出處：《吉林大學(xué)》2015年碩士論文　論文類型：學(xué)位論文

【摘要】：中國(guó)的房地產(chǎn)市場(chǎng)與過去相比發(fā)生很大的變化,近年來,我國(guó)住房供應(yīng)已經(jīng)基本告別短缺。在很多城市,甚至都面臨著住房過剩的現(xiàn)象。雖然我國(guó)目前開始實(shí)施開放政策等措施,逐漸鼓勵(lì)住房消費(fèi),同時(shí)我國(guó)政府還收購(gòu)存量房,但是,除了一線城市、熱點(diǎn)城市和未來人口流入的城市之外,其余的大部分城市還是難以刺激大量投資房產(chǎn)行為的出現(xiàn)。對(duì)于我國(guó)房地產(chǎn)項(xiàng)目來說,融資和庫(kù)存仍然是房地產(chǎn)開發(fā)企業(yè)生存的頭號(hào)大敵,中國(guó)的房地產(chǎn)市場(chǎng)整體在2015年能夠?qū)崿F(xiàn)預(yù)期的穩(wěn)定實(shí)屬不易。從2004年開始,HD地產(chǎn)集團(tuán)就全面實(shí)施精品化戰(zhàn)略,利用公司龐大的資源優(yōu)勢(shì),實(shí)現(xiàn)290多個(gè)項(xiàng)目的精裝房中名牌滿屋。另外,HD集團(tuán)與國(guó)內(nèi)外相關(guān)行業(yè)的龍頭企業(yè)實(shí)現(xiàn)強(qiáng)強(qiáng)聯(lián)合,HD地產(chǎn)集團(tuán)為更好的服務(wù)于廣大業(yè)主,加強(qiáng)產(chǎn)品售后服務(wù)保障,及時(shí)組建維保修大隊(duì)。先后榮獲100多項(xiàng)的國(guó)家級(jí)榮譽(yù),產(chǎn)品已經(jīng)是在中國(guó)享有較大的美譽(yù)度和知名度的品牌產(chǎn)品。HD地產(chǎn)項(xiàng)目十年的精品房開發(fā)銷售的經(jīng)驗(yàn),對(duì)HD集團(tuán)精裝房項(xiàng)目質(zhì)量控制的研究探討,以及對(duì)整個(gè)公司的管理都是有建設(shè)性意義的。藉此從中找出不足,有利于引進(jìn)外部先進(jìn)的管理經(jīng)驗(yàn),有助于其他企業(yè)在精裝房項(xiàng)目質(zhì)量控制研究領(lǐng)域借鑒。只有通過內(nèi)外部資源的整理,形成良好的控制和管理模式,才能有助于HD集團(tuán)項(xiàng)目質(zhì)量的提升,繼而帶領(lǐng)地產(chǎn)精裝行業(yè)向前發(fā)展。本文主要以HD地產(chǎn)集團(tuán)為案例研究對(duì)象,對(duì)其精裝房項(xiàng)目的質(zhì)量控制情況進(jìn)行研究與分析。以時(shí)間為軸線,闡述其從無到有,一步步建立管理體系,完善管理模式,順利實(shí)現(xiàn)質(zhì)量控制的過程。同時(shí),運(yùn)用所學(xué)的管理學(xué)知識(shí)分析集團(tuán)質(zhì)量控制實(shí)施過程中存在的問題,最終提出解決問題的方法。得以完成高質(zhì)量低成本的工作,提升項(xiàng)目質(zhì)量的同時(shí)提高HD項(xiàng)目的業(yè)主滿意度。具體地,主要通過以下幾個(gè)方面研究HD地產(chǎn)集團(tuán)的質(zhì)量控制情況。第一部分是緒論,闡述對(duì)HD地產(chǎn)集團(tuán)質(zhì)量進(jìn)行控制的原因與研究背景以及研究意義,論文研究的方法和內(nèi)容,總體概述引領(lǐng)下文;第二部分是精裝房項(xiàng)目以及質(zhì)量控制的相關(guān)理論分析,通過闡述相關(guān)理論的內(nèi)涵與理解,并闡述國(guó)內(nèi)國(guó)外房地產(chǎn)項(xiàng)目管理的發(fā)展趨勢(shì),為本研究奠定重要的理論基礎(chǔ);第三部分,作者對(duì)HD地產(chǎn)集團(tuán)的運(yùn)營(yíng)、質(zhì)量控制等真實(shí)現(xiàn)狀,包括HD地產(chǎn)集團(tuán)的人才隊(duì)伍建設(shè)、管理模式、造價(jià)管理、過程管理情況等;第四部分,在第二部分與第三部分的基礎(chǔ)上,作者詳細(xì)分析HD集團(tuán)精裝房項(xiàng)目在其發(fā)展過程與質(zhì)量控制過程中出現(xiàn)的主要問題,并找到其存在的根本原因,以便持續(xù)完善;第五部分是對(duì)HD集團(tuán)精裝房項(xiàng)目的質(zhì)量控制提出一些建議措施,通過準(zhǔn)確定位營(yíng)造長(zhǎng)春HD集團(tuán)良好的項(xiàng)目質(zhì)量控制環(huán)境,通過這些對(duì)策建議旨在提升其房屋產(chǎn)品的質(zhì)量,讓消費(fèi)者放心,讓企業(yè)樹立良好的品牌與形象。
[Abstract]:China's real estate market has undergone great changes compared with the past. In recent years, China's housing supply has basically bid farewell to the shortage. In many cities, Although our country has started to implement measures such as opening up policies and other measures to gradually encourage housing consumption, at the same time, our government has also bought stock of housing, but, in addition to first-tier cities, With the exception of hot cities and future cities, most of the other cities will still find it difficult to stimulate the emergence of massive investment in real estate. For real estate projects in China, Financing and inventory are still the number one enemy for real estate development enterprises to survive. It is not easy for China's real estate market as a whole to achieve the expected stability in 2015. Using the company's huge resource advantage, we can realize more than 290 projects in the hardcover room with a full house. In addition, HD Group and the leading enterprises in related industries at home and abroad will achieve strong and strong association with HD Real Estate Group to better serve the vast number of owners. Strengthen product after-sales service guarantee, set up maintenance team in time. Have won more than 100 national honor, The product has been a brand product with great reputation and popularity in China. HD real estate project has ten years of experience in developing and selling boutique rooms. The research on the quality control of HD group hardcover room project is discussed. And the management of the whole company is constructive. In order to find out the shortcomings, it is helpful to introduce advanced management experience from outside. It is helpful for other enterprises to use for reference in the field of quality control of hardcover house projects. Only through the collation of internal and external resources and the formation of a good control and management model, can the quality of HD group projects be improved. Then lead the development of real estate hardcover industry. This paper mainly takes HD real estate group as the case study object, carries on the research and the analysis to its hardcover house project quality control situation, takes the time as the axis, expounds its from nothing to exist, Set up the management system step by step, perfect the management mode, realize the process of quality control smoothly. At the same time, use the management knowledge learned to analyze the problems existing in the implementation of quality control in the group. Finally put forward a solution to the problem, to complete high-quality low-cost work, improve the quality of the project while improving the satisfaction of the HD project owners. Specifically, The first part is the introduction, expounding the reasons and research background of HD real estate group quality control, the research significance, the method and content of this paper. The second part is the related theoretical analysis of hardcover house project and quality control, through expounding the connotation and understanding of relevant theory, and expounding the development trend of real estate project management at home and abroad. In the third part, the author discusses the operation and quality control of HD real estate group, including the construction of talent team, management model, cost management, process management and so on. Part 4th, on the basis of the second part and the third part, the author analyzes in detail the main problems in the course of development and quality control of the HD group's hardcover room project, and finds out the root cause of its existence in order to improve continuously; The 5th part is to put forward some suggestions on the quality control of HD Group's hardcover house project, and to create a good project quality control environment for Changchun HD Group through accurate positioning. Through these countermeasures and suggestions, the aim is to improve the quality of housing products. Let the consumer rest assured, let the enterprise establish a good brand and image.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：TU712.3

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