本文關(guān)鍵詞： 房地產(chǎn)項目 風(fēng)險識別 風(fēng)險評估 風(fēng)險應(yīng)對　出處：《山東大學(xué)》2013年碩士論文　論文類型：學(xué)位論文

【摘要】：近年來,隨著國家經(jīng)濟(jì)的發(fā)展,房地產(chǎn)行業(yè)發(fā)展迅速,成為支柱產(chǎn)業(yè)之一,其發(fā)展對整個國民經(jīng)濟(jì)的影響相對比較大,并且在國民經(jīng)濟(jì)中處于越來越重要的地位。但由于房地產(chǎn)項目受政策影響比較大,以及投入大、周期長等特點(diǎn)的影響,房地產(chǎn)開發(fā)過程中不可預(yù)見的風(fēng)險因素較多,并且國家宏觀調(diào)控政策一變再變,導(dǎo)致房地產(chǎn)開發(fā)的風(fēng)險逐漸增大。因此,如何控制和解決項目風(fēng)險是房地產(chǎn)企業(yè)面臨的一個尤為重要的問題,并且相當(dāng)多的房地產(chǎn)企業(yè)的管理人員風(fēng)險意識較淡薄,風(fēng)險管理能力較弱,缺乏有效的風(fēng)險應(yīng)對措施。因此,開展對房地產(chǎn)開發(fā)項目風(fēng)險管理的分析和研究具有非常重要的現(xiàn)實(shí)意義。 本文的研究目的在于綜合運(yùn)用風(fēng)險管理及房地產(chǎn)項目風(fēng)險管理的理論與方法,結(jié)合實(shí)際,研究相關(guān)理論在實(shí)際中的應(yīng)用等問題。本文主要闡述了風(fēng)險的定義和分類以及風(fēng)險管理的定義等。根據(jù)房地產(chǎn)項目開發(fā)不同階段的特點(diǎn),采用分析與歸納、定性與定量相結(jié)合的方法評估風(fēng)險,隨后基于對各類風(fēng)險評價方法的分析評估,構(gòu)建了基于模糊層次評價法的風(fēng)險評估模型,并針對房地產(chǎn)項目的風(fēng)險因素進(jìn)行研究,提出了項目風(fēng)險應(yīng)對的各種措施。論文以路勁御景城房地產(chǎn)項目為研究對象,基于對房地產(chǎn)項目風(fēng)險管理的一般理論和概念進(jìn)行綜述的基礎(chǔ)上,對項目投資決策、前期、施工建設(shè)和租售管理四個階段進(jìn)行風(fēng)險識別,并且針對項目全生命期的風(fēng)險狀況,提出各種風(fēng)險的應(yīng)對措施,有針對性的提高防范風(fēng)險的意識和應(yīng)對風(fēng)險的能力,保證項目的順利實(shí)施。雖然該項目在各個階段都存在著一定的風(fēng)險,但總體來看,路勁御景城項目有一個良好的預(yù)期。該研究對其他房地產(chǎn)開發(fā)企業(yè)具有一定的參考價值。
[Abstract]:In recent years, with the development of the national economy, the real estate industry is developing rapidly, has become one of the pillar industries, the development of the impact on the national economy is relatively large, and is more and more important in the national economy. But because of the real estate project affected by the policy than larger, and large investment, long cycle characteristics the risk of many unforeseen factors in the process of real estate development, and the national macro-control policy change again, leading to the risk of real estate development gradually increased. Therefore, how to control the project risk is an important issue facing the real estate business and management personnel, a considerable number of real risk awareness the real estate business is relatively weak, the risk management ability is weak, the lack of effective measures to deal with risks. Therefore, very important to carry out analysis and Research on the real estate development project risk management is The practical significance.
The purpose of this study is the theory and methods of comprehensive risk management and risk management of real estate projects combined with the actual problems in the actual application of the relevant theoretical research. This paper mainly expounds the definition and classification of risk and risk management definition. According to the characteristics of real estate projects in different stages of development, through analysis and induction, combination of qualitative and quantitative methods of risk assessment, then based on the analysis and evaluation of various risk evaluation methods, the paper builds a risk evaluation model based on Fuzzy AHP, and risk factors for real estate projects, the study puts forward measures for project risk response. The City Scenic Road King real estate project as the research object, summarized the general theory and the concept of real estate project risk management based on the project investment decision-making stage, construction and Rental management in four stages of risk identification, and according to the project life cycle risk situation, puts forward the countermeasures to deal with various risks, and ability to consciously deal with risks to improve the risk prevention, to ensure the smooth implementation of the project. The project although there are certain risks in every stage, but overall Scenic Road King City, the project has a good forecast. The study has a certain reference value for other real estate development enterprises.

【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F299.233.4

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