本文關(guān)鍵詞： MIDTOWN 房地產(chǎn)企業(yè) 差異化競爭優(yōu)勢 地下空間 百強 住房銷售 樓面地價 起拍價 住宅產(chǎn)品 經(jīng)營性物業(yè) 　出處：《中國房地產(chǎn)》2016年25期 　論文類型：期刊論文

【摘要】：正中國房地產(chǎn)企業(yè)尤其是百強企業(yè)始終將產(chǎn)品創(chuàng)新置于企業(yè)發(fā)展的戰(zhàn)略高度來考慮。長期以來,雖然在工藝創(chuàng)新、材料創(chuàng)新、流程創(chuàng)新等方面取得了一些進步。但是,如何能夠直面購房者痛點,真正實現(xiàn)空間創(chuàng)新、功能創(chuàng)新,使購房者得到切切實實的實惠,有效提升購房者的生活品質(zhì),形成產(chǎn)品和項目的差異化競爭優(yōu)勢,始終是房地產(chǎn)企業(yè)需要攻克的難題。
[Abstract]:Chinese real estate enterprises, especially the top 100 enterprises, have always put product innovation in the strategic height of enterprise development. Although for a long time, some progress has been made in technological innovation, material innovation, process innovation, etc. How to face the pain point of the buyers directly, realize the space innovation and function innovation, make the buyers get practical benefits, effectively improve the quality of life of the buyers, and form the differentiated competitive advantage of the products and projects. All the time is the real estate enterprises need to overcome the difficult problem.
【作者單位】： 上海中城倉儲服務(wù)有限公司;
【分類號】：F299.233.4
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本文編號：1512745