【摘要】：20世紀(jì)是經(jīng)濟(jì)高速發(fā)展,信息化高速發(fā)展的時(shí)代,也是電子商務(wù)高速發(fā)展的時(shí)代,近十五年來,電子商務(wù)的快速發(fā)展,帶來了全新的商業(yè)模式,改變了人民的消費(fèi)方式。歐美等發(fā)達(dá)國家最先開始引入電子商務(wù)的概念并將其推廣開來,而隨著中國互聯(lián)網(wǎng)用戶的增加,電子商務(wù)也慢慢的被擴(kuò)散,越來越多的企業(yè)開始把電子商務(wù)應(yīng)用到營銷和管理中,給我國企業(yè)的發(fā)展帶來很大的機(jī)遇。 中小企業(yè)的發(fā)展一直都是國家關(guān)注的重點(diǎn),中小企業(yè)的健康發(fā)展對國民經(jīng)濟(jì)的增長起著至關(guān)重要的作用,但其所處的環(huán)境以及自身的一些弱點(diǎn),不管是在國內(nèi)還是國際市場,都面臨著很多的競爭。中小企業(yè)可以借助電子商務(wù)的應(yīng)用提升自身的競爭力,在市場上能夠站穩(wěn)住腳跟。但同時(shí)中小企業(yè)在發(fā)展的過程中也存在一些問題,政策法規(guī)不夠完善,企業(yè)自身發(fā)展意識不夠,專業(yè)人才的缺乏等,這些問題需要政府和企業(yè)一起探討解決的辦法,本文就完善和推進(jìn)中小企業(yè)電子商務(wù)發(fā)展的對策方面提出一些自己的見解。
[Abstract]:The 20th century is the era of rapid economic development, rapid development of information technology, and also the era of rapid development of electronic commerce. In the past 15 years, the rapid development of electronic commerce has brought a new business model and changed the way people consume. Developed countries such as Europe and America first began to introduce the concept of electronic commerce and spread it, but with the increase of Internet users in China, electronic commerce has been gradually spread. More and more enterprises begin to apply electronic commerce to marketing and management, which brings great opportunities to the development of Chinese enterprises. The development of small and medium-sized enterprises has always been the focus of national attention. The healthy development of small and medium-sized enterprises plays a vital role in the growth of the national economy, but its environment and its own weaknesses, whether in the domestic or international markets, Are facing a lot of competition. Small and medium-sized enterprises can use the application of e-commerce to enhance their competitiveness, in the market can stand firm heel. But at the same time, there are also some problems in the development of small and medium-sized enterprises, such as inadequate policies and regulations, insufficient awareness of their own development, lack of professional personnel, etc. These problems need the government and enterprises to discuss and solve these problems together. This paper puts forward some opinions on how to improve and promote the development of e-business.
【學(xué)位授予單位】：華中師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：F276.3;F724.6

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 汪昕華;;中小企業(yè)電子商務(wù)發(fā)展現(xiàn)狀與對策初探[J];商場現(xiàn)代化;2012年33期

相關(guān)碩士學(xué)位論文 前1條

1 金春深;小微企業(yè)融資問題研究[D];吉林財(cái)經(jīng)大學(xué);2013年

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本文編號：2322033