【摘要】：隨著外貿(mào)企業(yè)信息化進(jìn)程的加快,電子商務(wù)已成為外貿(mào)企業(yè)經(jīng)營(yíng)的重要選擇。據(jù)統(tǒng)計(jì)目前我國(guó)的外貿(mào)網(wǎng)商已超過(guò)360萬(wàn)家,僅2010年的在線外貿(mào)出口額就近100億美元。但由于人才的缺乏和培養(yǎng)的滯后,電子商務(wù)人才已成為制約我國(guó)外貿(mào)企業(yè)電子商務(wù)發(fā)展的最根本問(wèn)題。優(yōu)秀的電子商務(wù)人才有助于外貿(mào)企業(yè)整合營(yíng)銷(xiāo),幫助外貿(mào)企業(yè)扭轉(zhuǎn)局勢(shì),提升競(jìng)爭(zhēng)力,進(jìn)行營(yíng)銷(xiāo)風(fēng)險(xiǎn)和效果自控、提高投資回報(bào)率自控,從而通過(guò)新渠道實(shí)現(xiàn)利益最大化和電子商務(wù)化。那么外貿(mào)企業(yè)未來(lái)需要什么樣的電子商務(wù)人才,如何培養(yǎng),怎樣保障人才,使企業(yè)在競(jìng)爭(zhēng)中立于不敗之地,是眼下外貿(mào)企業(yè)急需關(guān)注和解決的問(wèn)題。 本文在企業(yè)人才培訓(xùn)理論基礎(chǔ)上,從外貿(mào)企業(yè)電子商務(wù)人才入手,以實(shí)地考察與問(wèn)卷調(diào)查為方法,以SPSS為分析工具,有效分析了外貿(mào)企業(yè)電子商務(wù)人才培訓(xùn)效果的影響因素,包括組織因素、個(gè)人因素和培訓(xùn)系統(tǒng)三方面,進(jìn)而對(duì)于CIPP模型進(jìn)行改進(jìn)。然后提出基于CIPP改進(jìn)模型的外貿(mào)企業(yè)電子商務(wù)人才培訓(xùn)體系框架并應(yīng)用。最后提出應(yīng)用CIPP改進(jìn)模型的外貿(mào)企業(yè)電子商務(wù)人才培訓(xùn)體系的保障措施建議,包括戰(zhàn)略引導(dǎo)、組織支持、制度保證和風(fēng)險(xiǎn)防范等方面,為培養(yǎng)更專(zhuān)業(yè)、綜合能力更強(qiáng)的外貿(mào)企業(yè)電子商務(wù)人才提供參考借鑒,以支撐外貿(mào)企業(yè)電子商務(wù)的發(fā)展,推動(dòng)傳統(tǒng)外貿(mào)企業(yè)的結(jié)構(gòu)優(yōu)化升級(jí),促進(jìn)經(jīng)濟(jì)的發(fā)展。
[Abstract]:With the acceleration of foreign trade enterprise informatization process, e-commerce has become an important choice for foreign trade enterprises. According to statistics, China's foreign trade network has more than 3.6 million, only in 2010, the online export volume of nearly 10 billion US dollars. However, due to the lack of talents and the lagging of training, e-commerce talents have become the most fundamental problem that restricts the development of e-commerce in foreign trade enterprises of our country. Excellent e-commerce talents help foreign trade enterprises integrate marketing, help foreign trade enterprises to reverse the situation, enhance their competitiveness, carry out self-control of marketing risks and effects, and increase the rate of return on investment. Thus through the new channels to maximize benefits and e-commerce. So foreign trade enterprises need what kind of e-commerce talents in the future, how to train, how to protect talent, so that enterprises in an invincible position in the competition, is the current foreign trade enterprises urgently need to pay attention to and solve the problem. Based on the theory of enterprise talent training, starting with foreign trade enterprise e-commerce talents, taking field investigation and questionnaire investigation as the method, using SPSS as the analysis tool, this paper effectively analyzes the influencing factors of the foreign trade enterprise e-commerce talent training effect. Including organizational factors, personal factors and training system, and then to improve the CIPP model. Then the framework and application of foreign trade enterprise e-commerce personnel training system based on CIPP improved model are put forward. Finally, the paper puts forward some measures to guarantee the training system of e-commerce talents in foreign trade enterprises using CIPP improved model, including strategic guidance, organizational support, system guarantee and risk prevention, etc., in order to cultivate more professional, and so on. In order to support the development of foreign trade enterprises, promote the optimization and upgrading of the structure of traditional foreign trade enterprises, and promote the development of economy, the foreign trade enterprises with stronger comprehensive ability can provide reference for the electronic commerce talents of foreign trade enterprises.
【學(xué)位授予單位】：廣西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：F272.92;F724.6

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 毛乃佳;林鳳;;基于CIPP模型和柯式模型構(gòu)建教師培訓(xùn)評(píng)估體系[J];北京教育學(xué)院學(xué)報(bào);2010年04期

2 莫月連,高京廣;電子商務(wù)人才需求調(diào)查與分析[J];廣東工業(yè)大學(xué)學(xué)報(bào)(社會(huì)科學(xué)版);2004年S1期

3 魏佳;劉蓓;;基于CIPP模型的廣西警察院校法學(xué)課程評(píng)估體系研究[J];廣西警官高等專(zhuān)科學(xué)校學(xué)報(bào);2012年01期

4 聶永剛;企業(yè)人力資本投資淺析[J];貴州財(cái)經(jīng)學(xué)院學(xué)報(bào);1999年01期

5 雷玲;;中小外貿(mào)企業(yè)如何突破電子商務(wù)人才的瓶頸問(wèn)題[J];對(duì)外經(jīng)貿(mào)實(shí)務(wù);2012年06期

6 湯長(zhǎng)興,張晨;國(guó)際商務(wù)人才的培養(yǎng)[J];教育與現(xiàn)代化;1997年03期

7 馬國(guó)光,趙建平,肖絹;電子商務(wù)人才需求偏差分析[J];經(jīng)濟(jì)論壇;2005年07期

8 劉寶發(fā),楊慶芳;企業(yè)培訓(xùn)模式綜述[J];科技進(jìn)步與對(duì)策;2004年04期

9 夏艷玲;;培訓(xùn)效果評(píng)估理論綜述[J];科教文匯(下半月);2006年01期

10 師翠青;張卓婭;裴鳳;史慶新;郭文龍;;培訓(xùn)需求分析與培訓(xùn)組織實(shí)施——培訓(xùn)與員工發(fā)展系列談(四)[J];中國(guó)勞動(dòng);2011年04期

，

本文編號(hào)：2134901