本文選題：倉儲式超市　切入點：電子商務　出處：《山東大學》2011年碩士論文　論文類型：學位論文

【摘要】：在經(jīng)濟的潮起潮落下,商品生產(chǎn)和消費方式也有相應的調整和變化,新的商業(yè)形式層出不窮。倉儲式超市是連鎖零售業(yè)中的一種,其出現(xiàn)及迅速發(fā)展的態(tài)勢格外引人注目。倉儲式超市是一種集商品銷售與商品儲存于一個空間的零售形式,日本及臺灣又稱之為“量販”。具有規(guī)模大、投入少、價格低的優(yōu)勢。商品種類多,并由顧客自選,利用現(xiàn)代電腦技術進行管理,合理管理產(chǎn)品的進、銷、存,方便了人們購物并提高了企業(yè)的銷售管理水平,是目前很受客戶歡迎的經(jīng)營模式。 隨著信息技術的不斷更新,一種新型的經(jīng)營模式出現(xiàn)了----電子商務。隨著購物網(wǎng)站的出現(xiàn),傳統(tǒng)企業(yè)不再是消費者的唯一選擇。生產(chǎn)商、批發(fā)商、零售商、個人用戶等可以通過電子商務完成交易,交易不再受時間與空間的限制,信息更新加快,溝通更為方便,使商家與消費者的有了傳統(tǒng)模式下所缺少的交互性。由于其購物便利、溝通迅速、服務良好,電子商務在我國發(fā)展迅速。這為市場提供了更大的商機,許多企業(yè)紛紛踏入電子商務范疇：生產(chǎn)廠家開展網(wǎng)上直銷,旅游行業(yè)開展電子訂票平臺,之前通過DM進行營銷的企業(yè)開始創(chuàng)立了網(wǎng)上商城等等。倉儲式超市同樣面臨著這樣的問題,如何將平臺擴大,將自身優(yōu)勢與現(xiàn)代信息技術結合起來,改造傳統(tǒng)的經(jīng)營方式。 本文對倉儲式超市的運營模式進行分析,研究其發(fā)展現(xiàn)狀、經(jīng)營特點、管理方式等等。并對電子商務的經(jīng)營模式進行分析,闡述國內外電子商務發(fā)展現(xiàn)狀,其優(yōu)勢及面臨的問題。電子商務沖擊著傳統(tǒng)企業(yè),倉儲式超市應憑借其優(yōu)勢----低價的商品、便捷的服務、良好的市場基礎,完善的物流配送和庫存管理系統(tǒng),結合電子商務擴大自己的銷售平臺,開展網(wǎng)上超市或并借助先進技術改善企業(yè)的供應商的管理。為了滿足企業(yè)戰(zhàn)略的策劃并實現(xiàn)最大限度迎合市場的需求,應該選擇多樣的電子商務運營模式來打造適合企業(yè)本身的特色、風格。本文以發(fā)展較為成功的中國本土倉儲式超市----武漢中百倉儲為例,分析其運營模式及其向電子商務轉型的情況,面臨的問題,解決方案以及未來發(fā)展趨勢。 本文從倉儲式超市的運營模式,電子商務的不同經(jīng)營模式入手分析,并結合倉儲式超市自身實際發(fā)展情況,找到與電子商務的契合點,研究其新的經(jīng)營模式。本文共分為六章,構造如下：第一章,緒論。第二章,倉儲式超市概述。對倉儲式超市的發(fā)展歷程,特點進行分析。第三章,電子商務發(fā)展概述。分析其經(jīng)營模式及特點。第四章,電子商務與倉儲式超市相結合的運營模式。第五章,以武漢中百倉儲為例的倉儲式超市經(jīng)營模式及電子商務應用。第六章,論文的總結與展望�？偨Y與建議,對全文進行綜述,并分析倉儲式超市與電子商務結合的未來發(fā)展趨勢。
[Abstract]:Under the ebb and flow of the economy, commodity production and consumption patterns have been adjusted and changed accordingly, and new commercial forms have emerged in endlessly. Warehouse supermarkets are one of the retail chains. The emergence and rapid development of the supermarket is a kind of retail form that integrates the sale of goods and the storage of goods in one space. Japan and Taiwan also call it "volume vendor". It has a large scale and low investment. The advantage of low price. There are many kinds of goods, which are chosen by the customers. The products are managed by modern computer technology, and the products are managed reasonably. It is convenient for people to buy goods and improve the sales management level of enterprises. Is the current very popular business model of customers. With the continuous updating of information technology, a new business model has emerged-e-commerce. With the emergence of shopping websites, traditional enterprises are no longer the only choice for consumers. Manufacturers, wholesalers, retailers, Individual users and so on can complete the transaction through the electronic commerce, the transaction is no longer limited by the time and the space, the information renewal speeds up, the communication is more convenient, so that the merchants and the consumers have the lack of interactivity in the traditional mode. Rapid communication, good service, and rapid development of e-commerce in China. This provides greater business opportunities for the market. Many enterprises have stepped into the category of e-commerce: manufacturers develop direct sales online, tourism industry develop electronic booking platform, Before DM marketing enterprises began to create online shopping malls and so on. Warehouse supermarkets also face such problems how to expand the platform combine their own advantages with modern information technology and transform the traditional management methods. This paper analyzes the operation mode of warehouse supermarket, studies its development status, management characteristics, management methods and so on. It also analyzes the management mode of electronic commerce, and expounds the current development situation of electronic commerce at home and abroad. Its advantages and problems. E-commerce impacts on traditional enterprises. Warehouse supermarkets should rely on their advantages-low price goods, convenient service, good market foundation, perfect logistics distribution and inventory management system. In order to meet the strategic planning of enterprises and meet the needs of the market, we can expand our sales platform, develop online supermarkets or improve the management of suppliers with the help of advanced technology. We should choose a variety of e-business operation modes to create the characteristics and styles suitable for the enterprise itself. This paper takes the development of the more successful Chinese local warehouse supermarket-Wuhan Zhongbai warehousing as an example. This paper analyzes its operation mode and its transition to e-commerce, the problems it faces, the solutions and the development trend in the future. This article starts with the operation mode of warehouse supermarket, the different management mode of electronic commerce, and combined with the actual development of warehouse supermarket, finds the point of agreement with electronic commerce. This paper is divided into six chapters: chapter one, introduction. Chapter two, the overview of warehouse supermarket. The development course and characteristics of warehouse supermarket are analyzed. Chapter three, Overview of the development of electronic commerce. Analysis of its business model and characteristics. Chapter 4th, combined operation mode of electronic commerce and warehouse supermarket. 5th chapter, Taking Wuhan Zhongbai warehousing as an example, the management mode of warehouse supermarket and the application of electronic commerce. 6th chapter, summary and prospect of the paper, summary and suggestion, summarize the whole text, and analyze the future development trend of the combination of warehouse supermarket and electronic commerce.
【學位授予單位】：山東大學
【學位級別】：碩士
【學位授予年份】：2011
【分類號】：F721;F724.6

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