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基于創(chuàng)業(yè)教育的高校校園電子商務(wù)實(shí)踐研究

發(fā)布時(shí)間:2018-03-03 11:09

  本文選題:高校創(chuàng)業(yè)教育 切入點(diǎn):校園電子商務(wù)創(chuàng)業(yè) 出處:《西南交通大學(xué)》2013年碩士論文 論文類(lèi)型:學(xué)位論文


【摘要】:作為高校教育熱點(diǎn)之一的創(chuàng)業(yè)教育,從上世紀(jì)中期在美國(guó)、歐洲等國(guó)家興起,我國(guó)的眾多高校也在緊隨其后,以不同形式開(kāi)展著這一教育活動(dòng)。開(kāi)展創(chuàng)業(yè)教育主要的目標(biāo)就是一一通過(guò)創(chuàng)業(yè)教育來(lái)提升高校學(xué)生的創(chuàng)新能力、創(chuàng)業(yè)素養(yǎng)以及專(zhuān)業(yè)學(xué)習(xí)的動(dòng)手實(shí)踐能力等等,而進(jìn)行創(chuàng)業(yè)教育單靠理論教育是無(wú)法實(shí)現(xiàn)培養(yǎng)學(xué)生相關(guān)能力的目的的。 伴隨電子商務(wù)浪潮席卷全球的今天,電子商務(wù)也進(jìn)入了大學(xué)校園,校園電子商務(wù)創(chuàng)業(yè)也因此而如火如茶地進(jìn)行著。本文結(jié)合高校創(chuàng)業(yè)教育的發(fā)展情況,并結(jié)合當(dāng)前校園電子商務(wù)創(chuàng)業(yè)中,對(duì)遇到的實(shí)際問(wèn)題等進(jìn)行了細(xì)致研究分析,首先對(duì)創(chuàng)業(yè)教育的發(fā)展現(xiàn)狀等進(jìn)行了分析研究,進(jìn)而根據(jù)校園電子商務(wù)創(chuàng)業(yè)的內(nèi)在要求和創(chuàng)業(yè)教育的具體情況相結(jié)合,提出高校進(jìn)行校園電子商務(wù)創(chuàng)業(yè)的必要性,并采取問(wèn)卷調(diào)查的方式來(lái)對(duì)學(xué)生參與創(chuàng)業(yè)的意愿等進(jìn)行了較為詳細(xì)的調(diào)查以及分析研究,這樣更有利于本文后期針對(duì)校園電子商務(wù)創(chuàng)業(yè)的實(shí)施起到參考作用;其次根據(jù)實(shí)際案例一一四川工商職業(yè)技術(shù)學(xué)院的校園電子商務(wù)創(chuàng)業(yè)實(shí)例說(shuō)明,校園電子商務(wù)創(chuàng)業(yè)的實(shí)際意義和價(jià)值;最后,通過(guò)對(duì)相關(guān)實(shí)例的研究分析,對(duì)與高校校園電子商務(wù)創(chuàng)業(yè)有關(guān)的高校和相關(guān)政府部門(mén)提出了本文的研究觀點(diǎn)和建議,以期改進(jìn)和完善我國(guó)現(xiàn)行的高校創(chuàng)業(yè)教育體系,促進(jìn)高校校園電子商務(wù)的健康、持續(xù)發(fā)展。 本文的研究?jī)r(jià)值在于,通過(guò)對(duì)我國(guó)創(chuàng)業(yè)教育的研究,結(jié)合校園電子商務(wù)創(chuàng)業(yè)的開(kāi)展,不僅有利于探索更適合我國(guó)國(guó)情的創(chuàng)業(yè)教育方式,更重要的在于通過(guò)校園電子商務(wù)創(chuàng)業(yè),能夠有效促進(jìn)高校創(chuàng)業(yè)教育的發(fā)展,能夠有效指導(dǎo)高校相關(guān)專(zhuān)業(yè)的建設(shè),能夠有效緩解我國(guó)高校畢業(yè)生就業(yè)問(wèn)題等等一系列問(wèn)題,為培養(yǎng)具有自主創(chuàng)新能力的人才提供了良好的借鑒和參考。
[Abstract]:As one of the hotspots of higher education, entrepreneurship education has risen in the United States, Europe and other countries since the middle of 0th century, followed by many universities in our country. The main goal of developing entrepreneurship education is to enhance the students' innovative ability, entrepreneurial accomplishment and practical ability of professional learning through entrepreneurship education, and so on. However, the aim of cultivating students' relevant ability can not be achieved by theoretical education alone. With the tide of electronic commerce sweeping the world today, electronic commerce has also entered university campuses, and the campus e-commerce entrepreneurship has been carried on like tea. This paper combines the development of entrepreneurship education in colleges and universities. Combined with the current campus e-commerce entrepreneurship, the actual problems encountered have been carefully studied and analyzed. Firstly, the development status of entrepreneurship education has been analyzed and studied. Then according to the inherent requirements of campus e-commerce entrepreneurship and the specific situation of entrepreneurship education, the necessity of campus e-commerce entrepreneurship in colleges and universities is put forward. And the way of questionnaire investigation and analysis of students' willingness to participate in entrepreneurship, which is more conducive to the implementation of the campus e-commerce entrepreneurship in the later stage of this paper plays a reference role; Secondly, according to the actual case-the example of campus e-commerce entrepreneurship in Sichuan Institute of Business and Technology-illustrates the practical significance and value of campus e-commerce entrepreneurship; finally, through the research and analysis of relevant examples, In order to improve and perfect the current education system of entrepreneurship in colleges and universities, and promote the health of electronic commerce in colleges and universities, this paper puts forward some research points and suggestions to the universities and related government departments related to the establishment of e-commerce in colleges and universities. Sustained development. The research value of this paper lies in that, through the research of entrepreneurship education in our country and the development of campus electronic commerce, it is not only helpful to explore the way of entrepreneurship education that is more suitable for our country's national conditions, but also more important is to start an undertaking through campus electronic commerce. It can effectively promote the development of entrepreneurship education in colleges and universities, can effectively guide the construction of related majors in colleges and universities, can effectively alleviate the employment problems of college graduates in China, and so on. It provides a good reference and reference for cultivating talents with independent innovation ability.
【學(xué)位授予單位】:西南交通大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類(lèi)號(hào)】:G647.38;F724.6

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