本文關(guān)鍵詞：電子商務(wù)背景下企業(yè)信用評(píng)估的研究　出處：《山東理工大學(xué)》2010年碩士論文　論文類型：學(xué)位論文

  更多相關(guān)文章： 電子商務(wù) 信用風(fēng)險(xiǎn) 中小企業(yè) B2B 信用評(píng)估模型

【摘要】： 電子商務(wù)給企業(yè)的發(fā)展帶來了越來越多的機(jī)遇與挑戰(zhàn)：尤其為中小企業(yè)提供了更為廣闊的商機(jī),使之能與大型企業(yè)進(jìn)行公平競(jìng)爭(zhēng)；而另一方面,網(wǎng)絡(luò)中交易主體的復(fù)雜性以及信息不對(duì)稱性又為企業(yè)帶來了更大的信用風(fēng)險(xiǎn)。特別對(duì)于交易額較大的B2B電子商務(wù),許多中小企業(yè)仍持觀望的態(tài)度,實(shí)際上也是他們對(duì)電子商務(wù)信用環(huán)境懷疑的表現(xiàn)。信用問題已經(jīng)成為阻礙電子商務(wù)發(fā)展的首要問題。目前,較少的B2B網(wǎng)站能夠提供企業(yè)信用評(píng)估功能,理論界也少有這方面的研究。因此,電子商務(wù)環(huán)境下企業(yè)信用評(píng)估的研究,對(duì)于防止交易中的欺詐行為,幫助企業(yè)規(guī)避信用風(fēng)險(xiǎn)具有重要的現(xiàn)實(shí)意義。 文章首先介紹了B2B的發(fā)展、交易流程以及目前所面臨的信用問題,分析了在B2B交易中心進(jìn)行企業(yè)信用評(píng)估的必要性和可行性。目前大部分B2B網(wǎng)站把交易雙方完成交易后相互評(píng)價(jià)的評(píng)價(jià)值進(jìn)行簡(jiǎn)單累加或平均,以此作為其信譽(yù)好壞的評(píng)判依據(jù)。而本文建立的企業(yè)信用評(píng)估模型是基于兩個(gè)基本原則：一是網(wǎng)下認(rèn)證與網(wǎng)上評(píng)估相結(jié)合。企業(yè)信用通常包括網(wǎng)下靜態(tài)信用和網(wǎng)上動(dòng)態(tài)信用。前者指的是對(duì)企業(yè)自身資質(zhì)(如企業(yè)真實(shí)性、合法性等內(nèi)容)的評(píng)價(jià),后者指的是企業(yè)履行商業(yè)契約行為的表現(xiàn)。二是交易評(píng)價(jià)值的處理。對(duì)交易雙方完成交易后相互評(píng)價(jià)的評(píng)價(jià)值結(jié)合交易者自身的信用度以及交易額度進(jìn)行可信化處理。該模型的創(chuàng)新點(diǎn)體現(xiàn)在：(1)評(píng)估指標(biāo)更為詳細(xì)。(2)有效避免“互換好評(píng)”、“詆毀”以及信用度炒作等現(xiàn)象,使評(píng)估結(jié)果能夠更為客觀、科學(xué)地反映企業(yè)信用。
[Abstract]:E-commerce has brought more and more opportunities and challenges to the development of enterprises: especially for small and medium-sized enterprises to provide a broader business opportunity to enable them to compete fairly with large enterprises; On the other hand, the complexity of the transaction subject and the information asymmetry in the network bring greater credit risk to the enterprise, especially for the B2B e-commerce with large transaction volume. Many small and medium-sized enterprises still hold a wait-and-see attitude, in fact, they also have doubts about the credit environment of electronic commerce. Credit problem has become the primary problem that hinders the development of electronic commerce. Fewer B2B websites can provide the function of enterprise credit evaluation, and there are few researches in theory. Therefore, the research of enterprise credit evaluation under the environment of electronic commerce can prevent the fraud in the transaction. It is of great practical significance to help enterprises avoid credit risk. First of all, the paper introduces the development of B2B, the transaction process and the credit problems faced at present. This paper analyzes the necessity and feasibility of enterprise credit evaluation in B2B trading center. At present, most B2B websites add up or average the evaluation value of each other after the transaction is completed. The enterprise credit evaluation model established in this paper is based on two basic principles:. First, the combination of offline authentication and online evaluation. Corporate credit usually includes offline static credit and online dynamic credit. The former refers to the enterprise's own qualifications (. Such as the authenticity of the enterprise. Legitimacy, etc.). The latter refers to the performance of the enterprise's performance in fulfilling the commercial contract. Secondly, it deals with the evaluation value of the transaction. The evaluation value of the mutual evaluation after the transaction is completed by both sides of the transaction is trusted in combination with the credit degree of the trader itself and the amount of the transaction. Treatment. Innovations in the model are reflected in:. (. 1) Evaluation indicators are more detailed. 2) effectively avoid "interchange of favorable comments". "denigration" and credit speculation make the evaluation results more objective and scientifically reflect enterprise credit.
【學(xué)位授予單位】：山東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：F270;F713.36

【引證文獻(xiàn)】

相關(guān)期刊論文 前2條

1 陳國賢;徐宏偉;;淺談IGBT的結(jié)構(gòu)設(shè)計(jì)[J];無線互聯(lián)科技;2012年12期

2 郭偉光;;電子商務(wù)信用評(píng)價(jià)的分析與探討[J];無線互聯(lián)科技;2012年11期

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本文編號(hào)：1425954