當(dāng)今汽車(chē)OEM廠商必須開(kāi)展廣泛的創(chuàng)新項(xiàng)目,企業(yè)平衡資源、加速創(chuàng)新的能力決定其成敗。從高新輕量化材料到主動(dòng)安全系統(tǒng),再到車(chē)聯(lián)網(wǎng)技術(shù)和替代燃料動(dòng)力系統(tǒng),汽車(chē)制造商的研發(fā)項(xiàng)目涉及多個(gè)領(lǐng)域、多個(gè)學(xué)科。為了激發(fā)創(chuàng)新思維、利用創(chuàng)新成果,汽車(chē)企業(yè)越來(lái)越重視開(kāi)放式創(chuàng)新。正確地識(shí)別和進(jìn)行開(kāi)放式創(chuàng)新活動(dòng)因而至關(guān)重要,決定了企業(yè)能否在競(jìng)爭(zhēng)中脫穎而出。本研究對(duì)德國(guó)汽車(chē)制造商所進(jìn)行的開(kāi)放式創(chuàng)新活動(dòng)進(jìn)行了探索,特別針對(duì)大眾、戴姆勒和寶馬三家大型整車(chē)企業(yè)創(chuàng)新活動(dòng)的外部引入、內(nèi)部轉(zhuǎn)出及兩者的連接進(jìn)行了分析。因此本文首先給出了開(kāi)放式創(chuàng)新的基本概念,并分析了開(kāi)放式創(chuàng)新的機(jī)會(huì)和風(fēng)險(xiǎn),以及企業(yè)為何進(jìn)行開(kāi)放式創(chuàng)新。在該理論背景下,本研究得以對(duì)大眾、寶馬和戴姆勒目前的開(kāi)放式創(chuàng)新活動(dòng)進(jìn)行準(zhǔn)確的識(shí)別和比較分析。分析結(jié)果表明,德國(guó)整車(chē)企業(yè)與競(jìng)爭(zhēng)對(duì)手、供應(yīng)商、大學(xué)和研究機(jī)構(gòu)開(kāi)展了廣泛合作及聯(lián)合開(kāi)發(fā)項(xiàng)目,在這個(gè)過(guò)程中交流知識(shí)、激發(fā)創(chuàng)意,這是他們產(chǎn)生創(chuàng)新的主要方式。此外,整車(chē)廠通過(guò)創(chuàng)新競(jìng)賽等虛擬平臺(tái)將顧客整合到產(chǎn)品開(kāi)發(fā)過(guò)程中來(lái),從中獲取創(chuàng)新靈感。但是,德國(guó)汽車(chē)制造商傾向于避免自身知識(shí)產(chǎn)權(quán)的外部利用,尋求創(chuàng)新成果的排他性。基于以上研究成果,對(duì)...

【文章頁(yè)數(shù)】：70 頁(yè)

【學(xué)位級(jí)別】：碩士

【文章目錄】：
摘要
abstract
CHAPTER 1 INTRODUCTION
CHAPTER 2 LITERATURE REVIEW
    2.1 The definition of open innovation
    2.2 Closed and Open Innovation
    2.3 Different strategic orientations
    2.4 Chances and Risks of Open Innovation
    2.5 Reason why automotive companies run open innovation activities
    2.6 General OI activities in the German automotive industry
CHAPTER 3 METHODOLOGY
CHAPTER 4 EMPERICAL ANALYSIS AND FINDINGS
    4.1 Volkswagen AG
        4.1.1 Introduction of Volkswagen Group
        4.1.2 Open innovation activities at Volkswagen AG
    4.2 Daimler AG
        4.2.1 Introduction of Daimler AG
        4.2.2 Open innovation activities at Daimler AG
    4.3 BMW AG
        4.3.1 Introduction of BMW AG
        4.3.2 Open innovation activities at BMW AG
    4.4 Comparison of the German OEMs’ open innovation activities
    4.5 Deduction of advices for open innovation activities
CHAPTER 5 CONCLUSION AND FUTURE OUTLOOK
REFERENCES
Acknowledgement
Resume



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