本文選題：瓊中 + 綠橙產(chǎn)業(yè)　； 參考：《海南大學(xué)》2015年碩士論文

【摘要】：作為海南省柑桔橙柚栽培的主產(chǎn)市縣之一的瓊中縣。2013年瓊中綠橙的栽培面積和產(chǎn)量分別占全省柑橘栽培面積的34.82%和總產(chǎn)量的47.05%,均居海南省的首位,在發(fā)展海南柑橘產(chǎn)業(yè)乃至全省水果產(chǎn)業(yè)中有著舉足輕重的位置。瓊中綠橙于1988年從廣東廉江引入瓊中縣進(jìn)行試種,經(jīng)過多年的品種改良,目前已被培育成具有地方特色的知名品牌,被評(píng)為海南省名牌產(chǎn)品。近年來,瓊中綠橙產(chǎn)業(yè)發(fā)展迅速,成為瓊中縣農(nóng)民脫貧致富的主導(dǎo)產(chǎn)業(yè)之一,其發(fā)展為實(shí)現(xiàn)瓊中縣農(nóng)業(yè)經(jīng)濟(jì)增效,農(nóng)民增收起著至關(guān)重要的作用。在發(fā)展瓊中綠橙產(chǎn)業(yè)時(shí),如何充分發(fā)揮已有的產(chǎn)業(yè)優(yōu)勢(shì),克服產(chǎn)業(yè)所面臨的問題,做大做強(qiáng)該縣的綠橙產(chǎn)業(yè),是一個(gè)亟待解決的重大課題。 本文通過查閱資料、實(shí)地考察和問卷調(diào)查等多種方式對(duì)瓊中綠橙產(chǎn)業(yè)發(fā)展現(xiàn)狀進(jìn)行調(diào)研,以全面了解該產(chǎn)業(yè)發(fā)展的內(nèi)部條件和外部環(huán)境等因素,結(jié)合國(guó)內(nèi)外發(fā)展概況和發(fā)展形勢(shì),運(yùn)用“SWOT”分析法對(duì)瓊中縣綠橙產(chǎn)業(yè)發(fā)展的內(nèi)部條件(產(chǎn)業(yè)優(yōu)勢(shì)與劣勢(shì))和外部環(huán)境(發(fā)展機(jī)遇與威脅)等因素進(jìn)行綜合分析,遵循產(chǎn)業(yè)優(yōu)勢(shì)和發(fā)展機(jī)遇最大化、劣勢(shì)和威脅最小化的原則,提出適合于瓊中綠橙產(chǎn)業(yè)發(fā)展的對(duì)策和建議,主要結(jié)果如下： (1)瓊中綠橙的主產(chǎn)區(qū)主要集中在瓊中縣的營(yíng)根鎮(zhèn)、灣嶺鎮(zhèn)、紅毛鎮(zhèn)、和平鎮(zhèn)這四個(gè)鄉(xiāng)鎮(zhèn)。其中以灣嶺鎮(zhèn)的栽培面積所占比率最大,高達(dá)45.20%；總產(chǎn)量占全縣的52.93%。 (2)瓊中綠橙產(chǎn)業(yè)發(fā)展具有明顯的優(yōu)勢(shì)。優(yōu)越的自然環(huán)境、便捷的交通運(yùn)輸條件、較低的生產(chǎn)成本以及逐漸凸顯的品牌優(yōu)勢(shì)等。 (3)瓊中綠橙產(chǎn)業(yè)發(fā)展也面臨不少問題。果園基礎(chǔ)設(shè)施落后、栽培管理較為粗放、商品化處理水平不高、組織化程度相對(duì)較低、技術(shù)服務(wù)體系不健全等。 (4)瓊中綠橙產(chǎn)業(yè)發(fā)展的機(jī)遇。各級(jí)政府的重視與支持、市場(chǎng)發(fā)展?jié)摿^大、具有建設(shè)瓊中綠橙標(biāo)準(zhǔn)化示范園基地的項(xiàng)目資金支持。 (5)瓊中綠橙產(chǎn)業(yè)發(fā)展面臨的威脅。受國(guó)內(nèi)外優(yōu)質(zhì)柑橘市場(chǎng)的沖擊大、周邊其他柑橘生產(chǎn)市縣的崛起、病蟲害危害嚴(yán)重,綠橙品牌受到威脅以及臺(tái)風(fēng)威脅頻繁等。 基于上述研究結(jié)果的前提下,提出了適合瓊中綠橙產(chǎn)業(yè)發(fā)展的對(duì)策：科學(xué)規(guī)劃以建設(shè)標(biāo)準(zhǔn)化示范基地；加強(qiáng)科技隊(duì)伍的建設(shè)和不斷提高標(biāo)準(zhǔn)化栽培技術(shù)水平以完善技術(shù)服務(wù)推廣體系；強(qiáng)化綠橙采后的商品化處理水平以提高其市場(chǎng)競(jìng)爭(zhēng)力,并通過打造物流中心和積極開拓新市場(chǎng)以健全營(yíng)銷網(wǎng)絡(luò)；加強(qiáng)對(duì)瓊中綠橙商標(biāo)包裝的管理,嚴(yán)厲打擊違法違規(guī)盜用商標(biāo)行為以保護(hù)瓊中綠橙的品牌；加強(qiáng)防護(hù)林的種植,減少臺(tái)風(fēng)的侵襲。
[Abstract]:Qiongzhong County, one of the main cities and counties of citrus orange cultivation in Hainan Province, occupied 34.82% of the cultivated area and 47.05% of the total yield in 2013. In the development of Hainan citrus industry and even the province's fruit industry has a pivotal position. Qiongzhong Green Orange was introduced into Qiongzhong County from Lianjiang, Guangdong Province in 1988. After years of variety improvement, Qiongzhong Green Orange has been cultivated into a famous brand with local characteristics and has been selected as a famous brand product in Hainan Province. In recent years, the green orange industry in Qiongzhong County has developed rapidly, and has become one of the leading industries for farmers to get rid of poverty and become rich in Qiongzhong County. The development of green orange industry in Qiongzhong County plays an important role in increasing farmers' income in order to realize agricultural economic efficiency in Qiongzhong County. In the development of green orange industry in Qiongzhong, how to give full play to the existing industrial advantages, overcome the problems faced by the industry, and make the green orange industry bigger and stronger in the county is an important subject to be solved urgently. This paper investigates the present situation of green orange industry in Qiongzhong through consulting data, field investigation and questionnaire investigation, in order to understand the internal conditions and external environment of the industry. Combined with the general situation and development situation at home and abroad, this paper makes a comprehensive analysis of the internal conditions (industrial advantages and disadvantages) and external environment (development opportunities and threats) of green orange industry in Qiongzhong County by using "SWOT" analysis method. Following the principle of maximization of industrial advantages and development opportunities, minimization of disadvantages and threats, the countermeasures and suggestions suitable for the development of green orange industry in Qiongzhong are put forward. The main results are as follows: The main producing areas of green orange in Qiongzhong are mainly in Yinggen town, Wanling town, Hongmao town and Heping town in Qiongzhong county. The cultivation area of Wanling Town was the largest, as high as 45.20, and the total yield accounted for 52.933% of the whole county. Qiongzhong green orange industry has obvious advantages. Superior natural environment, convenient transportation conditions, low production costs and gradually prominent brand advantages. The development of green orange industry in Qiongzhong also faces many problems. The orchard infrastructure is backward, the cultivation management is relatively extensive, the level of commercialization treatment is not high, the degree of organization is relatively low, the technical service system is not perfect and so on. 4) opportunities for the development of green orange industry in Qiongzhong. Governments at all levels attach importance to and support, market development potential is great, with the construction of Qiongzhong Green Orange standardized demonstration Park project funding support. 5) the threat to the development of green orange industry in Qiongzhong. By the impact of high quality citrus market at home and abroad, the rise of other citrus production cities and counties around, the pest and disease harm is serious, green orange brand is threatened and typhoon threat is frequent and so on. Based on the above research results, this paper puts forward some countermeasures suitable for the development of green orange industry in Qiongzhong: scientific planning to build a standardized demonstration base; To strengthen the construction of scientific and technological team and to improve the standard cultivation technology level to perfect the technical service extension system, to strengthen the commercialization treatment level of green orange in order to improve its market competitiveness, And through building logistics center and actively opening up new market to improve marketing network, strengthen the management of green orange trademark packaging in Qiongzhong, severely crack down on illegal trademark theft to protect the brand of Qiongzhong green orange, strengthen the planting of protective forest, Reduce the impact of typhoons.
【學(xué)位授予單位】：海南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F326.13

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