本文選題：SWOT分析 + 旅游產(chǎn)業(yè)�。� 參考：《重慶師范大學》2017年碩士論文

【摘要】：近些年來,人們的物質(zhì)生活水平得到了極大的提高,與此同時,人們的休閑娛樂需求逐漸膨脹。基于這一背景,旅游產(chǎn)業(yè)迅速發(fā)展起來,得到了社會各界的廣泛關(guān)注。就我國而言,旅游產(chǎn)業(yè)對國民經(jīng)濟的重大貢獻作用是毋庸置疑的。旅游者需求越來越個性化,同時旅游行業(yè)的競爭也日益加劇,在優(yōu)勝劣汰的自然法則面前,存在即競爭,對于旅游產(chǎn)業(yè)發(fā)展戰(zhàn)略的研究也逐漸受到關(guān)注。現(xiàn)階段,此領域的研究熱點集中于經(jīng)濟后發(fā)展地區(qū)旅游產(chǎn)業(yè)發(fā)展戰(zhàn)略問題。在本文中,將研究目光著眼于重慶市云陽縣,就該地區(qū)的旅游產(chǎn)業(yè)建設展開深入的分析與探討。旅游產(chǎn)業(yè)的發(fā)展能夠促進區(qū)域經(jīng)濟的增長,實現(xiàn)產(chǎn)業(yè)結(jié)構(gòu)的優(yōu)化。關(guān)于旅游產(chǎn)業(yè)發(fā)展戰(zhàn)略的研究,有利于促進旅游產(chǎn)業(yè)的可持續(xù)發(fā)展。本研究主要遵循如下路線:首先,明確選題意義及選題背景,就研究目的加以說明,在此基礎上進行了文獻綜述,細致梳理了前人的研究結(jié)果,對國內(nèi)外研究情況加以評述;其次,充分發(fā)揮SWOT分析、灰色預測法、PESTEL分析法、產(chǎn)業(yè)價值鏈分析、波特的五力模型分析法的作用,客觀而全面地分析了云陽縣旅游產(chǎn)業(yè)的發(fā)展環(huán)境,就其內(nèi)外部競爭情況加以說明;然后立足于現(xiàn)階段實際情況,闡釋了云陽縣所具備的旅游資源,在對其發(fā)展現(xiàn)狀加以說明的基礎上展開了有效地預測,進而總結(jié)出其發(fā)展過程中所面臨的制約性因素以及競爭性因素;最后,充分發(fā)揮SWOT分析的作用,客觀地闡釋了云陽縣旅游產(chǎn)業(yè)的發(fā)展環(huán)境,明確其優(yōu)劣勢、機遇以及挑戰(zhàn)。秉持著可持續(xù)發(fā)展的理念,積極地展開了戰(zhàn)略布局,確定云陽縣旅游的戰(zhàn)略目標、總體思路、提出結(jié)構(gòu)調(diào)整、資源整合、特色發(fā)展、精品帶動等差異化戰(zhàn)略對策。在本研究中,主要就云陽縣旅游產(chǎn)業(yè)的發(fā)展路徑加以探索,秉持著實事求是的理念,理論聯(lián)系實際地展開分析,這對于提升該縣現(xiàn)階段旅游產(chǎn)業(yè)核心競爭力,促進該產(chǎn)業(yè)的長足發(fā)展,帶動云陽縣的經(jīng)濟增長都具有現(xiàn)實意義,與此同時,還能夠為類似地區(qū)提供可借鑒的思路。不過,考慮到市場因素的影響作用,建議因地制宜地進行戰(zhàn)略實施建設,針對性地加以調(diào)整。
[Abstract]:In recent years, people's material living standard has been greatly improved. At the same time, people's demand for leisure and entertainment is expanding. Based on this background, the tourism industry has developed rapidly and has received extensive attention from all walks of life. In our country, the tourism industry has no doubt that the important contribution of the tourism industry to the national economy is unquestionable. The demand is more and more individualized, and the competition of the tourism industry is increasing. In the face of the natural law of the survival of the fittest, the existence is competition, and the research on the development strategy of the tourism industry is gradually concerned. At this stage, the research focus in this field is focused on the strategy of the development of the tourism industry in the post economic development area. In view of Yunyang County in Chongqing, the tourism industry in this area is analyzed and discussed in depth. The development of tourism industry can promote the growth of regional economy and realize the optimization of industrial structure. The research on the development strategy of tourism industry is conducive to the sustainable development of the tourism industry. This study mainly follows the following ways Line: first, to clarify the significance of the topic and the background of the topic, and to explain the purpose of the research. On this basis, the literature review is carried out, the results of previous research are carefully combed, and the domestic and foreign research situation is reviewed. Secondly, the SWOT analysis, the grey prediction method, the PESTEL analysis method, the industrial value chain analysis, and Potter's five force model analysis method are fully played. The development environment of the tourism industry in Yunyang county is analyzed objectively and comprehensively, and the internal and external competition is explained. Then, based on the actual situation in the present stage, the tourism resources in Yunyang county are explained. On the basis of the description of the current situation of its development, the tourism resources are effectively predicted and then the development process is summarized. The restrictive factors and competitive factors are faced with. Finally, give full play to the role of SWOT analysis, objectively explain the development environment of the tourism industry in Yunyang County, clarify its advantages and disadvantages, opportunities and challenges. Uphold the concept of sustainable development, actively expand the strategic layout of Yunyang County, determine the strategic target of tourism in Yunyang County, and put forward the overall idea. In this study, we mainly explore the development path of the tourism industry in Yunyang County, uphold the concept of seeking truth from facts, and analyze the theory with the actual situation in this study, which will promote the core competitiveness of the tourism industry at the present stage of the county and promote the industry's length. The development of the foot and the economic growth of Yunyang county are of practical significance. At the same time, it can also provide useful ideas for similar areas. However, considering the impact of market factors, it is suggested that strategic implementation should be carried out in the light of local conditions.

【學位授予單位】：重慶師范大學
【學位級別】：碩士
【學位授予年份】：2017
【分類號】：F592.7

【參考文獻】

相關(guān)期刊論文 前10條

1 李晶晶;張建萍;;絲綢之路經(jīng)濟帶跨國旅游合作研究[J];特區(qū)經(jīng)濟;2016年11期

2 趙敏;;新常態(tài)下旅游市場增長新特征及發(fā)展路徑[J];求索;2016年10期

3 黃麗麗;;我國旅游業(yè)地產(chǎn)發(fā)展現(xiàn)狀分析及完善建議[J];新經(jīng)濟;2016年18期

4 張?zhí)m;;旅游業(yè)的可持續(xù)發(fā)展與環(huán)境保護[J];商場現(xiàn)代化;2016年17期

5 尹華光;王換茹;;武陵山片區(qū)旅游產(chǎn)業(yè)空間布局影響因素研究[J];資源開發(fā)與市場;2016年04期

6 李翠仙;;我國旅游經(jīng)濟發(fā)展現(xiàn)狀及對策探討[J];旅游縱覽(下半月);2016年02期

7 吳曉亮;;海南溫泉養(yǎng)生旅游產(chǎn)業(yè)SWOT分析及建議[J];統(tǒng)計與管理;2016年02期

8 詹兆宗;;基于PEST-SWOT的旅游業(yè)新常態(tài)分析與啟示[J];浙江學刊;2016年01期

9 趙yN;王金葉;;SWOT分析法下湯河濕地旅游發(fā)展對策探討[J];中南林業(yè)科技大學學報(社會科學版);2015年06期

10 彭燕;謝冬明;;基于個案分析的旅游產(chǎn)業(yè)與區(qū)域經(jīng)濟協(xié)調(diào)發(fā)展定量研究[J];南昌大學學報(人文社會科學版);2015年06期

相關(guān)碩士學位論文 前4條

1 羅曼;重慶市江津區(qū)旅游產(chǎn)業(yè)發(fā)展戰(zhàn)略研究[D];重慶理工大學;2014年

2 周恒;以保護旅游者權(quán)益為視角對我國旅游法存在問題的分析[D];新疆財經(jīng)大學;2013年

3 鄭海霞;比較視角下我國地方旅游業(yè)立法特色研究[D];貴州財經(jīng)大學;2013年

4 肖長生;南寧青秀山風景名勝旅游開發(fā)公司發(fā)展戰(zhàn)略研究[D];廣西大學;2012年

，

本文編號：1775013