本文選題：銀川市　切入點(diǎn)：SCP范式　出處：《寧夏大學(xué)》2017年碩士論文

【摘要】：本文運(yùn)用SCP范式,通過分析銀川市清真食品產(chǎn)業(yè)發(fā)展現(xiàn)狀,探索了銀川市清真食品產(chǎn)業(yè)市場(chǎng)結(jié)構(gòu)的現(xiàn)狀以及市場(chǎng)結(jié)構(gòu)對(duì)銀川市清真食品產(chǎn)業(yè)市場(chǎng)行為和市場(chǎng)績(jī)效的影響,從而發(fā)現(xiàn)問題并提出優(yōu)化銀川市清真食品產(chǎn)業(yè)發(fā)展的措施。首先,從主要特點(diǎn)、優(yōu)勢(shì)條件和制約因素三方面對(duì)銀川市清真食品產(chǎn)業(yè)進(jìn)行分析,發(fā)現(xiàn)銀川市清真食品產(chǎn)業(yè)在產(chǎn)品、市場(chǎng)、政府等層面都存在一些問題。其次,本文分析了銀川市清真食品產(chǎn)業(yè)市場(chǎng)結(jié)構(gòu)現(xiàn)狀,認(rèn)為銀川市清真食品產(chǎn)業(yè)屬于壟斷競(jìng)爭(zhēng)型市場(chǎng)結(jié)構(gòu),表現(xiàn)為銀川市清真食品產(chǎn)業(yè)市場(chǎng)集中度較低、清真產(chǎn)品差別化程度小、進(jìn)入和退出銀川市清真食品產(chǎn)業(yè)的壁壘都較低。再次,本文分析了目前銀川市清真食品產(chǎn)業(yè)市場(chǎng)結(jié)構(gòu)對(duì)其市場(chǎng)行為的影響,認(rèn)為價(jià)格競(jìng)爭(zhēng)是銀川市清真食品企業(yè)主要采取的價(jià)格行為;由于產(chǎn)品差別化程度小,導(dǎo)致銀川市清真食品企業(yè)在廣告宣傳及品牌創(chuàng)建、清真認(rèn)證、技術(shù)創(chuàng)新等方面的發(fā)展水平都較低。然后,本文分析了目前銀川市清真食品產(chǎn)業(yè)市場(chǎng)結(jié)構(gòu)對(duì)其市場(chǎng)績(jī)效的影響,認(rèn)為銀川市清真食品產(chǎn)業(yè)過于分散,無法實(shí)現(xiàn)有效的資源整合,造成銀川市清真食品產(chǎn)業(yè)資源配置效率較低;由于銀川市清真食品產(chǎn)業(yè)的市場(chǎng)集中度過低,存在較多未達(dá)到最低經(jīng)濟(jì)規(guī)模要求的清真食品企業(yè),導(dǎo)致銀川市清真食品產(chǎn)業(yè)規(guī)模結(jié)構(gòu)效率不高。通過回歸分析,可知銀川市清真食品產(chǎn)業(yè)市場(chǎng)結(jié)構(gòu)與市場(chǎng)績(jī)效之間呈顯著正相關(guān)關(guān)系。最后,從四個(gè)方面提出優(yōu)化銀川市清真食品產(chǎn)業(yè)發(fā)展的措施。
[Abstract]:By analyzing the present situation of the development of the halal food industry in Yinchuan, this paper explores the present situation of the market structure of the halal food industry in Yinchuan and the influence of the market structure on the market behavior and market performance of the halal food industry in Yinchuan by using the SCP paradigm. In order to find out the problems and put forward the measures to optimize the development of the halal food industry in Yinchuan. Firstly, this paper analyzes the halal food industry in Yinchuan from three aspects: main characteristics, advantages and constraints, and finds that the halal food industry in Yinchuan is in the products. There are some problems in the market, government and so on. Secondly, this paper analyzes the present situation of the market structure of the halal food industry in Yinchuan, and thinks that the halal food industry in Yinchuan belongs to the monopoly competitive market structure. This shows that the market concentration of the halal food industry in Yinchuan is low, the level of differentiation of halal products is small, and the barriers to entering and withdrawing from the halal food industry in Yinchuan are all relatively low. Again, This paper analyzes the influence of the current market structure of the halal food industry in Yinchuan City on its market behavior, and concludes that price competition is the main price behavior adopted by the halal food enterprises in Yinchuan City, because of the small degree of product differentiation, As a result, the level of development of halal food enterprises in Yinchuan is relatively low in advertising and brand building, halal certification, technological innovation and so on. Then, this paper analyzes the influence of the current market structure of halal food industry in Yinchuan on its market performance. It is considered that the halal food industry in Yinchuan is too dispersed to realize effective resource integration, which results in the low efficiency of resource allocation in Yinchuan halal food industry, and the low market concentration of the halal food industry in Yinchuan. There are many halal food enterprises that do not reach the minimum economic scale, which leads to the low efficiency of the scale structure of the halal food industry in Yinchuan. It is known that there is a significant positive correlation between the market structure and market performance of the halal food industry in Yinchuan. Finally, the measures to optimize the development of the halal food industry in Yinchuan are put forward from four aspects.
【學(xué)位授予單位】：寧夏大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F426.82

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