【摘要】：互聯(lián)網(wǎng)保險是互聯(lián)網(wǎng)金融的重要組成部分,文章從需求、技術(shù)、政策等方面分析總結(jié)了我國互聯(lián)網(wǎng)保險業(yè)的發(fā)展基礎(chǔ);依據(jù)宣傳網(wǎng)絡(luò)化、銷售網(wǎng)絡(luò)化、業(yè)務(wù)網(wǎng)絡(luò)化和企業(yè)網(wǎng)絡(luò)化等特征,將我國互聯(lián)網(wǎng)保險二十年的發(fā)展過程分為萌芽階段、探索階段、發(fā)展階段和躍升階段共四個階段;基于"S型曲線"理論和"價值鏈"理論,從發(fā)展動力和價值鏈重構(gòu)的角度發(fā)現(xiàn)互聯(lián)網(wǎng)保險發(fā)展的兩大邏輯,并提出了"互聯(lián)網(wǎng)保險公司網(wǎng)絡(luò)化的連續(xù)統(tǒng)一體理論"。
[Abstract]:Internet insurance is an important part of Internet finance. This paper analyzes and summarizes the development basis of China's Internet insurance industry from the aspects of demand, technology and policy. According to the characteristics of propaganda network, marketing network, business network and enterprise network, the development process of China's Internet insurance in 20 years is divided into four stages: budding stage, exploring stage, developing stage and leaping stage. Based on the theory of "S-curve" and "value chain", this paper finds out the two logics of the development of Internet insurance from the angle of development motive force and value chain reconstruction, and puts forward the theory of continuous unity of Internet insurance company network.
【作者單位】： 中國社會科學院研究生院;
【分類號】：F842

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