本文關(guān)鍵詞：常規(guī)產(chǎn)品與新產(chǎn)品的預(yù)售與回購策略比較研究　出處：《計算機集成制造系統(tǒng)》2017年04期 　論文類型：期刊論文

  更多相關(guān)文章： 常規(guī)產(chǎn)品 新產(chǎn)品 策略型消費者 預(yù)售 回購策略 聯(lián)合定價 訂貨決策

【摘要】：為了鼓勵消費者選擇預(yù)購短生命周期產(chǎn)品,針對常規(guī)產(chǎn)品和新產(chǎn)品兩類產(chǎn)品分別構(gòu)建了經(jīng)銷商預(yù)售回購聯(lián)合策略模型,并對兩類產(chǎn)品的預(yù)售價格、回購價格和產(chǎn)量優(yōu)化決策進(jìn)行了對比研究,得出以下結(jié)論:在常規(guī)產(chǎn)品的預(yù)售問題中,消費者自身消費心理的變化是常見的退貨原因,此時折價回購可使零售商的利潤最高;在新產(chǎn)品的預(yù)售問題中,消費者往往因產(chǎn)品不符合預(yù)期而退貨,回購策略會提高需求的不確定性、增加訂貨決策的難度,此時回購對零售商不利。
[Abstract]:In order to encourage consumers to choose for short life cycle products, conventional products and new products of two categories of products were constructed dealer pre-sales joint strategy model, and the pre-sale price of the two types of products, the repurchase price and yield optimization decision for the comparative study, draw the following conclusions: in the sale of conventional products, changes in the consumer's own consumer psychology is the common reason for the return, then the discount repurchase can make the retailer's profit is highest; in the sale of new products, consumers often because the product does not meet the expected return, uncertainty, increased the difficulty of repurchase order decision strategy will increase demand, the repurchase of retailers unfavorable.
【作者單位】： 天津大學(xué)管理與經(jīng)濟(jì)學(xué)部;
【基金】：國家自然科學(xué)基金資助項目(71402116) 科技部創(chuàng)新方法工作專項資助項目(2013IM030400)~~
【分類號】：F224;F274
【正文快照】： 0引言預(yù)售策略常常應(yīng)用于銷售期短、市場需求不確定的易逝品銷售問題,零售商可通過預(yù)售的方式降低庫存風(fēng)險,使訂貨量更加貼近市場的實際需求。香港一家糕點店為了鼓勵消費者在中秋節(jié)前的一個月訂購月餅,推出如下優(yōu)惠政策:訂購者可享受折扣優(yōu)惠,并在中秋節(jié)前的一個星期得到月餅，

本文編號：1338410