本文選題：民營教育　切入點：培訓機構　出處：《云南師范大學》2013年碩士論文

【摘要】：教育培訓產業(yè)在近幾年發(fā)展迅速，為提高我國的人才競爭力起到了重要的作用。民營教育培訓機構作為教育培訓市場的經營主體，為市場的繁榮和發(fā)展做出了重要貢獻。民營教育培訓行業(yè)的市場崛起，形成了現階段我國教育事業(yè)發(fā)展中的新型力量。近些年，我國的民營教育培訓市場持續(xù)繁榮，促使該行業(yè)的市場細分、品牌經營和連鎖性競爭發(fā)展。對于西部L縣民營教育機構的發(fā)展來說，要想在逐漸加劇的市場競爭中取得長足發(fā)展，就需要合理運用發(fā)展戰(zhàn)略，在有效發(fā)揮本機構競爭優(yōu)勢的基礎上，進一步得到市場鞏固和規(guī)模擴張，是L縣民營教育培訓機構需要迫切考慮的問題。因此，通過用戰(zhàn)略管理理論對L縣民營教育培訓機構進行戰(zhàn)略分析研究，從市場的長遠性及機構的長效機制考慮，對L縣民營教育培訓產業(yè)以后的持續(xù)健康發(fā)展，有著重大的現實意義和理論價值。 本文首先對民營教育培訓機構的特征進行了描述，分析了民營教育培訓市場的現狀和發(fā)展前景，闡述了戰(zhàn)略分析對民營教育培訓機構競爭與發(fā)展的重要性，然后借鑒戰(zhàn)略管理的理論和模型，結合西部L縣民營教育培訓機構的競爭與發(fā)展態(tài)勢，通過運用PEST分析工具、波特五力模型分析和SWOT等特殊方式，解析了我國西部L縣縣級區(qū)域民營教育培訓產業(yè)發(fā)展的內外部條件及周邊社會環(huán)境對其發(fā)展的動態(tài)影響因素�，F實存在的環(huán)境條件，既有利于促進該縣民營教育培訓產業(yè)做強、做大的利好因素，也有一些制約L縣教育培訓機構健康發(fā)展的不利因素。因此，L縣民營教育培訓機構該如何在激烈的市場競爭中，結合自身實際情況，揚長避短，建立系統(tǒng)的市場競爭策略，最終獲得市場競爭優(yōu)勢，，成為機構自身需要認真梳理的戰(zhàn)略問題。 筆者試圖就文章中闡述的四種有代表性的典型戰(zhàn)略，即針對個性化群體需求創(chuàng)造特色課程實施差異化戰(zhàn)略、擴大教育培訓規(guī)模和效益的集中化成長戰(zhàn)略、多元化連鎖經營戰(zhàn)略和構建促進民營教育培訓機構的快速發(fā)展的品牌戰(zhàn)略，來作為L縣當前民營教育培訓機構面對市場競爭的戰(zhàn)略需要。最后，筆者在闡述這些戰(zhàn)略時，結合個人實踐及根據L縣培訓機構的市場環(huán)境，以L縣6S文化培訓中心案例分析來進行實證研究。本文試圖從企業(yè)實操角度為L縣民營教育培訓機構提供具有實踐意義的機構競爭與發(fā)展的戰(zhàn)略管理規(guī)劃體系。
[Abstract]:The education and training industry has developed rapidly in recent years, which has played an important role in improving the competitiveness of talents in our country. It has made important contribution to the prosperity and development of the market. The rise of the private education and training industry has formed a new force in the development of education in our country at present. In recent years, the private education and training market of our country has continued to flourish. To promote the market segmentation, brand management and chain competition development of this industry. For the development of private educational institutions in L County of West China, if we want to make great progress in the increasingly fierce market competition, we need to use the development strategy reasonably. On the basis of giving full play to the competitive advantage of this institution, it is urgent for the private education and training institutions in L County to consider the issue of market consolidation and scale expansion. Through the strategic analysis and research on the private education and training institutions in L County by using the strategic management theory, considering the long-term market and the long-term mechanism of the institutions, the sustainable and healthy development of the private education and training industry in L County has been studied. It has great practical significance and theoretical value. This paper first describes the characteristics of private education and training institutions, analyzes the current situation and development prospects of private education and training market, and expounds the importance of strategic analysis to the competition and development of private education and training institutions. Then draw lessons from the theory and model of strategic management, combine with the competition and development situation of private education and training institutions in L county of western China, through the use of PEST analysis tools, Porter's five-force model analysis and SWOT and other special ways. This paper analyzes the internal and external conditions of the development of private education and training industry at county level in L County, western China, and the dynamic influence factors of the surrounding social environment on its development. The existing environmental conditions are beneficial to the strengthening of the private education and training industry in this county. There are also some unfavorable factors that restrict the healthy development of L County educational and training institutions. Therefore, how should private education and training institutions in L County take advantage of their strengths and circumvent their weaknesses in the fierce market competition and in combination with their own actual conditions? The establishment of systematic market competition strategy and the ultimate gain of market competitive advantage have become strategic problems that need to be carefully combed out by institutions themselves. In this paper, the author tries to introduce four typical strategies, that is, to create a differentiated strategy to meet the needs of individual groups, to expand the scale and efficiency of education and training, and to develop a centralized growth strategy. The diversified chain management strategy and the brand strategy to promote the rapid development of private education and training institutions are regarded as the strategic needs of the current private education and training institutions in L County to face the market competition. Finally, the author expounds these strategies. Combined with personal practice and according to the market environment of L County training institutions, Based on the case study of 6S Cultural training Center in L County, this paper attempts to provide a practical strategic management planning system for the competition and development of private education and training institutions in L County from the angle of enterprise practice.
【學位授予單位】：云南師范大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：G522.72

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