本文選題：體育賽事觀賞 + 體育競(jìng)彩　； 參考：《體育與科學(xué)》2017年02期

【摘要】：本研究采用電腦輔助親身訪談法、社會(huì)網(wǎng)絡(luò)分析法(SNA)、路徑驗(yàn)證分析(SEM)等定性與定量結(jié)合的范式,應(yīng)用二元熱情模型工具,探討體育賽事觀賞與競(jìng)猜型體彩的路徑影響關(guān)系。研究呈現(xiàn)了體育賽事觀賞與體育競(jìng)彩二元熱情模型圖及Net-Draw程序生成的可視化結(jié)構(gòu)圖。結(jié)果表明:體育賽事觀賞與體育競(jìng)彩網(wǎng)絡(luò)密度為緊密的網(wǎng)絡(luò)結(jié)構(gòu);體育賽事觀賞與體育競(jìng)彩的調(diào)和型消費(fèi)者傾向公立競(jìng)彩投入,同調(diào)和型熱情模式人群特征關(guān)系一致等。另外模型效果還顯示,直接效果最強(qiáng)的為"偏執(zhí)型觀賽熱情"對(duì)"偏執(zhí)型競(jìng)彩熱情",次強(qiáng)的為"調(diào)和型觀賽熱情"對(duì)"觀賽程度"。
[Abstract]:In this study, computer aided personal interview, social network analysis, path verification analysis and so on were used to study the relationship between watching and guessing sports lottery. The research presents the binary enthusiasm model of sports events and sports competition and the visual structure diagram generated by Net-Draw program. The results show that the network density of sports event viewing and sports competition is a close network structure, and the harmonious consumers tend to the public competition investment, which is consistent with the crowd characteristics of the harmonious enthusiasm model and so on. In addition, the direct effect of the model also shows that the most direct effect is "bigoted competition enthusiasm" to "bigoted competition enthusiasm", the second strongest is "harmonious competition enthusiasm" to "viewing degree".
【作者單位】： 山東大學(xué)體育學(xué)院;吉林體育學(xué)院;
【基金】：2015年吉林省社會(huì)科學(xué)重點(diǎn)項(xiàng)目《吉林省體育產(chǎn)業(yè)發(fā)展戰(zhàn)略研究》,項(xiàng)目號(hào):2015A3
【分類號(hào)】：G80-05
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本文編號(hào)：1889876