【摘要】：消費(fèi)是人類賴以生存和發(fā)展的一種社會(huì)活動(dòng)，消費(fèi)行為是一個(gè)國(guó)家經(jīng)濟(jì)健康狀況及每個(gè)人的經(jīng)濟(jì)健康狀況的反映，對(duì)個(gè)人的價(jià)值取向和行為方式具有重要影響。大學(xué)生作為一個(gè)特殊的社會(huì)消費(fèi)群體，其消費(fèi)行為極具代表性，代表了民族的希望和國(guó)家的未來(lái)。因此，分析研究當(dāng)前大學(xué)生的消費(fèi)行為現(xiàn)狀，挖掘出其存在的問(wèn)題和成因，，并通過(guò)建立當(dāng)代大學(xué)生自我教育、家庭教育、學(xué)校教育、社會(huì)教育的綜合模式引導(dǎo)大學(xué)生形成合理的消費(fèi)行為，對(duì)大學(xué)生樹(shù)立正確的價(jià)值觀及促進(jìn)大學(xué)生全面發(fā)展和社會(huì)發(fā)展具有重要的理論意義和現(xiàn)實(shí)意義。 文章從當(dāng)前大學(xué)生消費(fèi)行為相關(guān)概念入手，從四個(gè)部分具體展開(kāi)論述： 第一部分對(duì)大學(xué)生消費(fèi)行為相關(guān)概念進(jìn)行了科學(xué)界定。按照消費(fèi)的內(nèi)涵、消費(fèi)行為的內(nèi)涵、大學(xué)生消費(fèi)行為內(nèi)涵的邏輯結(jié)構(gòu)引出研究當(dāng)前大學(xué)生消費(fèi)行為現(xiàn)狀的必要性，提出了研究重點(diǎn)和問(wèn)題。 第二部分對(duì)當(dāng)前大學(xué)生消費(fèi)行為現(xiàn)狀進(jìn)行調(diào)查分析。首先對(duì)調(diào)查進(jìn)行了概述，從問(wèn)卷設(shè)計(jì)、研究對(duì)象、研究方法等方面做了具體說(shuō)明，并具體展示當(dāng)前大學(xué)生消費(fèi)行為現(xiàn)狀；其次，通過(guò)對(duì)當(dāng)前大學(xué)生消費(fèi)行為現(xiàn)狀分析，總結(jié)出當(dāng)前大學(xué)生消費(fèi)特點(diǎn)、消費(fèi)結(jié)構(gòu)、消費(fèi)心理及消費(fèi)普遍存在的誤區(qū)。 第三部分通過(guò)對(duì)當(dāng)前大學(xué)生消費(fèi)行為現(xiàn)狀的分析，概括造成大學(xué)生消費(fèi)行為不合理的相關(guān)原因。主要從大學(xué)生自身特點(diǎn)、家庭環(huán)境影響、學(xué)校環(huán)境影響及社會(huì)環(huán)境影響方面來(lái)分析。 第四部分探討構(gòu)建大學(xué)生合理消費(fèi)行為的對(duì)策。具體從大學(xué)生自身、家庭、學(xué)校及社會(huì)四方面來(lái)論述，大學(xué)生自我教育和引導(dǎo)是根本，家庭、學(xué)校和社會(huì)的教育和引導(dǎo)是重要輔助，多管齊下，共同解決當(dāng)前大學(xué)生消費(fèi)行為存在的問(wèn)題。
[Abstract]:Consumption is a kind of social activity on which human beings depend for survival and development. Consumption behavior is the reflection of a country's economic health and everyone's economic health, which has an important influence on the individual's value orientation and behavior style. College students as a special social consumption group, their consumption behavior is very representative, representing the hope of the nation and the future of the country. Therefore, this paper analyzes and studies the current situation of college students' consumption behavior, excavates its existing problems and causes, and through the establishment of contemporary college students' self-education, family education, school education, The comprehensive mode of social education guides college students to form reasonable consumption behavior and has important theoretical and practical significance for college students to establish correct values and promote their all-round development and social development. This article starts with the current concept of college students' consumption behavior and discusses it from four parts: the first part defines the related concepts of college students' consumption behavior scientifically. According to the connotation of consumption, the connotation of consumption behavior, and the logical structure of the connotation of consumption behavior of college students, the necessity of studying the current situation of consumption behavior of college students is elicited, and the research emphases and problems are put forward. The second part investigates and analyzes the current consumption behavior of college students. First of all, the survey is summarized, from the questionnaire design, research objects, research methods and other aspects to make a specific explanation, and specifically show the current situation of college students' consumption behavior; Secondly, by analyzing the current situation of college students' consumption behavior, the author summarizes the common misunderstandings of the current college students' consumption characteristics, consumption structure, consumption psychology and consumption. The third part analyzes the current situation of college students' consumption behavior, and generalizes the related reasons for the irrational consumption behavior of college students. This paper analyzes the characteristics of college students, family environment, school environment and social environment. The fourth part discusses the countermeasures to construct the reasonable consumption behavior of college students. From the four aspects of college students themselves, family, school and society, it is discussed that the self-education and guidance of college students is fundamental, and the education and guidance of family, school and society is an important auxiliary and multi-pronged approach. Jointly solve the problems existing in the consumption behavior of college students.
【學(xué)位授予單位】：西南政法大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：G641

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相關(guān)期刊論文 前9條

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