本文選題：社交網(wǎng)站 + 自我呈現(xiàn)傾向�。� 參考：《廣州大學(xué)》2013年碩士論文

【摘要】：社交網(wǎng)站建立在P2P技術(shù)之上的WEB2.0應(yīng)用模式，以網(wǎng)站為載體，通過為用戶提供各種社交交互功能，從而幫助用戶維持并拓展社交圈。自我呈現(xiàn)指個體在應(yīng)對不同社交情景和社交對象時，做出的一種社會適應(yīng)，，目的是使得社交活動的效果更符合個體的預(yù)期，控制他人對自己形成一定的印象。自我呈現(xiàn)不僅是社交網(wǎng)站的主要使用動機，也是用戶在其中進行最為頻繁的活動。近年來有關(guān)社交網(wǎng)站及社交網(wǎng)站中自我呈現(xiàn)的研究仍為數(shù)甚少，且沒有具有良好信效度的研究工具。 本文結(jié)合我國社大學(xué)生交網(wǎng)站的使用特點，通過文獻法、訪談法、問卷收集法社交網(wǎng)站自我呈現(xiàn)傾向、社交網(wǎng)站自我呈現(xiàn)技巧、社交網(wǎng)站使用強度的心理結(jié)構(gòu)，并編制相關(guān)問卷。結(jié)果表明社交網(wǎng)站自我呈現(xiàn)傾向問卷包括包含自我導(dǎo)向轉(zhuǎn)發(fā)、他人導(dǎo)向評論、他人導(dǎo)向轉(zhuǎn)發(fā)、自我導(dǎo)向日志、裝飾訪問共五個維度。社交網(wǎng)站自我呈現(xiàn)技巧問卷包含獲得性自我呈現(xiàn)技巧和防御性自我呈現(xiàn)技巧維度共兩個維度。，社交網(wǎng)站使用強度包含使用深度、使用廣度、使用強度三個維度。三份問卷信效度良好基本符合理論構(gòu)想。隨后使用上述三份問卷與大五人格量表簡化版，考察了社交網(wǎng)站自我呈現(xiàn)的內(nèi)部結(jié)構(gòu)。社交網(wǎng)站使用強度和人格變量在內(nèi)部結(jié)構(gòu)中的影響機制。最后對本研究的結(jié)果進行了總結(jié)討論，指出了研究的局限，并對今后的研究給出了建議。
[Abstract]:The WEB2.0 application model based on P2P technology is based on the social networking site. It takes the website as the carrier and helps the users to maintain and expand the social circle by providing various social interaction functions for the users. Self-presentation refers to a kind of social adaptation made by individuals when dealing with different social situations and social objects. The purpose is to make the effect of social activities more in line with individual expectations and to control others to form a certain impression of themselves. Self-presentation is not only the main motivation of social networking sites, but also the most frequent activities of users. In recent years, there are few studies on self-presentation in social networks and social networks, and there are no research tools with good reliability and validity. Based on the characteristics of social college students' websites in China, this paper analyzes the psychological structure of social networking sites' self-presentation tendency, social networking site self-presentation skills, and social networking site use intensity through the methods of literature, interview and questionnaire collection. And the related questionnaire was compiled. The results show that the questionnaire of self-presentation tendency of social network includes five dimensions: self-directed forwarding, other-oriented comment, other-oriented retweeting, self-directed log and decorative access. The questionnaire of self-presentation skills of social networking sites includes two dimensions: acquired self-presentation skills and defensive self-presentation skills. The use intensity of social networks includes three dimensions: depth, breadth and intensity of use. The reliability and validity of the three questionnaires basically accord with the theoretical conception. Then using the above three questionnaires and the simplified version of Big five Personality scale, we investigated the internal structure of self-presentation of social networking sites. Social networking sites use intensity and personality variables in the internal structure of the influence mechanism. Finally, the results of this study are summarized and discussed, the limitations of the study are pointed out, and suggestions for future research are given.
【學(xué)位授予單位】：廣州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G645.5;G206

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