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高校大學(xué)生網(wǎng)絡(luò)輿情的監(jiān)管與疏導(dǎo)研究

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  本文關(guān)鍵詞:高校大學(xué)生網(wǎng)絡(luò)輿情的監(jiān)管與疏導(dǎo)研究 出處:《華東政法大學(xué)》2013年碩士論文 論文類型:學(xué)位論文


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【摘要】:伴隨著網(wǎng)絡(luò)信息化的日益繁榮,Web2.0的網(wǎng)絡(luò)大環(huán)境下,互聯(lián)網(wǎng)已經(jīng)成為社會(huì)輿情的放大鏡。網(wǎng)絡(luò)媒體的發(fā)展和終端設(shè)備的普及,使得在線交流早已成為人們生活中極其重要的溝通方式。其中,高校大學(xué)生群體使用網(wǎng)絡(luò)進(jìn)行思想交流的比重較大,,在迅速、高效的碰撞和交流中,網(wǎng)絡(luò)輿情往往能比較真實(shí)地體現(xiàn)大學(xué)生群體的價(jià)值觀以及他們的情緒、態(tài)度,也正因如此,網(wǎng)絡(luò)輿情可能往任何一個(gè)方向發(fā)展,難以監(jiān)管控制。因此,及時(shí)關(guān)注高校大學(xué)生網(wǎng)絡(luò)輿情,準(zhǔn)確把握高校大學(xué)生網(wǎng)絡(luò)輿情動(dòng)態(tài),引導(dǎo)大學(xué)生網(wǎng)絡(luò)輿情方向,對(duì)新時(shí)期加強(qiáng)和改進(jìn)大學(xué)生思想政治教育、維護(hù)高校的和諧穩(wěn)定具有重要意義。 本文試圖借鑒中西方相關(guān)理論,通過闡述新形勢(shì)下高校大學(xué)生網(wǎng)絡(luò)輿情的內(nèi)涵、特點(diǎn)、生成路徑和傳播規(guī)律,根據(jù)現(xiàn)實(shí)生活中高校大學(xué)生使用網(wǎng)絡(luò)的現(xiàn)狀的調(diào)研,分析當(dāng)今大學(xué)生網(wǎng)絡(luò)輿情存在的根源問題。并就現(xiàn)實(shí)情況提出相應(yīng)的疏導(dǎo)方法和監(jiān)管對(duì)策,以期對(duì)提升對(duì)高校大學(xué)生的網(wǎng)絡(luò)輿情管理水平有所助益,為高校發(fā)展的和諧、健康、可持續(xù)發(fā)展提供有價(jià)值的參考。 全文分五個(gè)部分進(jìn)行對(duì)高校大學(xué)生網(wǎng)絡(luò)輿情的疏導(dǎo)與對(duì)策研究:第一部分概述本文的研究背景和國內(nèi)外研究現(xiàn)狀,明確本文的研究目的、研究意義以及研究方法;第二部分是借鑒和運(yùn)用馬克思主義意識(shí)形態(tài)理論、思想政治教育的功能理論及西方傳播理論,通過中西方的理論引鑒,增強(qiáng)研究高校大學(xué)生網(wǎng)絡(luò)輿情的理論依據(jù),奠定高校大學(xué)生網(wǎng)絡(luò)輿情對(duì)策的理論基礎(chǔ);第三部分分別就高校大學(xué)生網(wǎng)絡(luò)輿情的內(nèi)涵、特點(diǎn)、生成路徑及傳播規(guī)律進(jìn)行闡述,為進(jìn)一步研究高校大學(xué)生網(wǎng)絡(luò)輿情的對(duì)策做充足鋪墊;第四部分在研究上述的基礎(chǔ)之上,探討高校大學(xué)生網(wǎng)絡(luò)使用情況的現(xiàn)狀,剖析高校大學(xué)生網(wǎng)絡(luò)輿情的現(xiàn)狀及影響;第五部分是在明確高校大學(xué)生網(wǎng)絡(luò)輿情的運(yùn)行規(guī)律基礎(chǔ)上,提出高校大學(xué)生網(wǎng)絡(luò)輿情的疏導(dǎo)方式和控制對(duì)策,并提出保障其規(guī)范運(yùn)行的措施,便于提升高校大學(xué)生網(wǎng)絡(luò)輿情的管理水平。
[Abstract]:Along with the network information is becoming more and more prosperous, the network environment of Web2.0, the Internet has become a magnifying glass to the social public opinion. The popularity of the network media development and terminal equipment, the online communication has become the important means of communication in people's life. Among them, the proportion of College students use the Internet to communicate more quickly in universities, efficient, collision and exchange, network public opinion often can more accurately reflect the values of college students and their emotions, attitudes, and because of this, the network public opinion may be to any one direction, it is difficult to control. Therefore, timely attention to College students' network public opinion, accurately grasp the network public opinion trends of college students. To guide college students network public opinion direction, to strengthen and improve the ideological and political education in the new period, maintain the harmony and stability is of great significance Righteousness.
This paper tries to use the western theory, the connotation of College Students' network public opinion University elaborated under the new situation of the characteristics, generation and propagation path, according to the investigation of the current situation of college students using the Internet in real life, analysis of the causes of problems in today's college students network public opinion. And the realistic situation to put forward the method and the corresponding regulatory measures to ease. In order to help improve the management level of college students network public opinion, for the development of the harmonious, healthy, and provide valuable reference for sustainable development.
The full text is divided into five parts and Countermeasures of college students network public opinion guidance: in the first part, research background and research status are outlined in this paper, clear the purpose of the research, research significance and research methods; the second part is the reference and application of Marx socialist ideology theory, the function of ideological and political education theory and western communication theory in the west, through the theoretical reference and theoretical basis of enhancing college students network public opinion, lay the theoretical foundation of college students network public opinion countermeasures; the third part is the connotation of College Students' network public opinion characteristics, path and propagation rule is expounded, paving the way for the further study of adequate Countermeasures of college students network public opinion; fourth in the part of research on the basis of the above, to investigate the present situation of College Students' network usage, analysis of high The status and influence of college students network public opinion; the fifth part is based on the operation rules of clear college students network public opinion, and Control Countermeasures of college students network public opinion guidance is put forward, and puts forward the guarantee standard operation measures, in order to promote the college students network public opinion management level.

【學(xué)位授予單位】:華東政法大學(xué)
【學(xué)位級(jí)別】:碩士
【學(xué)位授予年份】:2013
【分類號(hào)】:G641

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