本文選題：互動功能　切入點：運動強度　出處：《青年記者》2017年29期 　論文類型：期刊論文

【摘要】：正作為微信自己推出的公眾號,"微信運動"能夠記錄由手機芯片統(tǒng)計的人行走步數(shù),通過"點贊""排名""占領(lǐng)封面""朋友圈分享"等功能實現(xiàn)微信好友間的互動。本文以"微信運動"作為研究對象,著力探討這一在本質(zhì)上和朋友圈相似、具有除評論外幾乎所有互動功能的平臺,是否同樣發(fā)揮著增進個人社會資本的作用,其實質(zhì)是個人品牌和形象管理的新方式,還是推動全民運動的新途徑。
[Abstract]:Being launched by WeChat itself, Official account, the WeChat campaign, is able to record the number of walking steps recorded by mobile chips. Through the functions of "likes", "occupation cover", "Moments sharing" and so on, the interaction between friends of WeChat is realized. This paper takes "WeChat Movement" as the research object, and tries to explore the essence of this kind of interaction, which is similar to Moments in essence. Whether the platform with almost all the interactive functions except comments also plays the role of enhancing individual social capital is in essence a new way of personal brand and image management or a new way to promote the national movement.
【作者單位】： 河北大學(xué)新聞傳播學(xué)院;
【分類號】：G206;G645.5
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本文編號：1575072