【摘要】：隨著科技的進(jìn)步和社會(huì)文明的發(fā)展,女性的社會(huì)角色也發(fā)生了轉(zhuǎn)變,“她經(jīng)濟(jì)”在市場(chǎng)消費(fèi)中占據(jù)主導(dǎo),為了迎合女性,很多女性空間、女性專(zhuān)屬空間應(yīng)運(yùn)產(chǎn)生。但是在商業(yè)空間的設(shè)計(jì)一直存在男性標(biāo)準(zhǔn),而對(duì)于女性的審美需求、情感需求等則有所忽視。本文以性別的角度作為切入點(diǎn),嘗試分析了女性的對(duì)空間的心理和情感的需求,引入唐納德·A·諾曼設(shè)計(jì)理念,將女性的情感劃分為三種層析,即本能、行為、反思三個(gè)不同層次。并將這三種心理層次引入到室內(nèi)空間的設(shè)計(jì)當(dāng)中。然后女性購(gòu)物空間及女性休閑養(yǎng)生空間的設(shè)計(jì)現(xiàn)狀進(jìn)行了調(diào)研分析,得出在大型購(gòu)物空間中主要存在空間尺度、人性化設(shè)施方面的缺陷。休閑養(yǎng)生空間存在著忽略女性情感需求及設(shè)計(jì)語(yǔ)言方面的不足的結(jié)論,并針對(duì)現(xiàn)階段出現(xiàn)的問(wèn)題,進(jìn)行歸納總結(jié),總結(jié)得出商業(yè)空間中設(shè)計(jì)的不足之處是在于沒(méi)有把女性的情感需求納入設(shè)計(jì)中,在結(jié)合國(guó)外優(yōu)秀案例的基礎(chǔ)上提出了針對(duì)的設(shè)計(jì)建議。然后根據(jù)女性情感需求層次的劃分,分別從“視覺(jué)感官”、“空間功能”、“情感體驗(yàn)”這三個(gè)層面對(duì)女性商業(yè)空間進(jìn)行設(shè)計(jì)重構(gòu)。為吸引女性,在視覺(jué)上從空間的造型、色彩、材質(zhì)和燈光方面進(jìn)行了設(shè)計(jì)探討。為了使空間功能上滿足女性需求,提出了商業(yè)空間的物理方面的設(shè)計(jì)原則。為了強(qiáng)化女性的空間體驗(yàn),賦予女性空間更多的情感內(nèi)涵,提出商業(yè)空間設(shè)計(jì)的主題化及商業(yè)空間提升女性在空間的自在感的建議�？偟膩�(lái)說(shuō),本論文以以女性的心理需求、精神需求、生理需求為出發(fā)點(diǎn),對(duì)商業(yè)空間的進(jìn)行合理的設(shè)計(jì),通過(guò)對(duì)女性情感需求的研究來(lái)探討商業(yè)空間的人性化設(shè)計(jì)。并為其他群體空間尤其是弱勢(shì)群體的設(shè)計(jì)實(shí)踐提供有益借鑒,為商業(yè)空間設(shè)計(jì)的創(chuàng)新發(fā)展盡自己的綿薄之力。
[Abstract]:With the progress of science and technology and the development of social civilization, the social role of women has also changed. "her economy" dominates in the market consumption. In order to cater to women, many women's space, women's exclusive space should come into being. But in the design of commercial space, there is a male standard, while the aesthetic needs and emotional needs of women are ignored. This paper tries to analyze the psychological and emotional needs of women in space from the perspective of gender, and introduces Donald A. Norman's design concept to divide women's emotions into three kinds of chromatography, that is, instinct and behavior. Reflect on three different levels. And the three psychological levels are introduced into the design of indoor space. Then, the design status of female shopping space and female leisure health space is investigated and analyzed, and the defects of space scale and humanized facilities are found in the large shopping space. The leisure health space has the conclusion of neglecting the female emotional needs and the deficiency of the design language, and sums up the problems that appear at the present stage. It is concluded that the deficiency of the design in commercial space is that the emotional needs of women are not included in the design, and the design suggestions are put forward on the basis of combining the excellent cases of foreign countries. Then according to the division of women's emotional needs, the design and reconstruction of female commercial space are carried out from the three levels of "visual sense", "spatial function" and "emotional experience". In order to attract women, the design of space modeling, color, material and lighting are discussed. In order to meet the needs of women in space function, the design principles of the physical aspects of commercial space are put forward. In order to strengthen the female spatial experience and give the female space more emotional connotation, this paper puts forward the suggestions of the theme of the commercial space design and the commercial space to enhance the female's sense of freedom in the space. In general, this paper takes the psychological, spiritual and physiological needs of women as the starting point, the reasonable design of the business space, through the research of the emotional needs of women to explore the business space of human design. It also provides useful reference for the design practice of other group space, especially the weak group, and does its best for the innovation and development of commercial space design.
【學(xué)位授予單位】：山東師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：TU247

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