網(wǎng)絡公共事件政府回應的現(xiàn)狀、問題與策略——基于2007-2014年102個案例的實證分析
發(fā)布時間：2019-01-01 14:24
【摘要】：[目的/意義]面對近年來日漸常態(tài)化的網(wǎng)絡公共事件,政府能否有效回應網(wǎng)絡輿論,是影響事件走向的關(guān)鍵。目前,網(wǎng)絡公共事件的政府回應仍存在種種問題,相關(guān)的學術(shù)研究也剛剛起步。[方法/過程]采用實證研究的方法,對近年來102個網(wǎng)絡公共事件的政府回應主體、速度、形式和渠道開展定量統(tǒng)計,并分析這些因素與回應效果之間的關(guān)系。[結(jié)果/結(jié)論]研究發(fā)現(xiàn),大部分事件由多主體出面回應,采用多種媒介,回應速度較快,但回應效果欠佳,同時仍存在回應慢和無回應現(xiàn)象�；貞绞揭栽捳Z回應和行為回應為主,制度性解決問題的機制尚未建立。為提升網(wǎng)絡公共事件的回應效果,政府需要變被動回應為主動回應,由單向傳播轉(zhuǎn)為雙向溝通,落實責任主體,并將政府回應制度化、常規(guī)化。
[Abstract]:In the face of the increasingly regular network public events in recent years, whether the government can respond to the network public opinion effectively is the key to influence the trend of the events. At present, there are still various problems in the government response to network public events, and relevant academic research is just beginning. [method / process] using the method of empirical research, this paper makes quantitative statistics on the main body, speed, form and channel of government response to 102 network public events in recent years, and analyzes the relationship between these factors and the response effect. [results / conclusion] it is found that most of the events are responded by multiple agents, and the response speed is faster, but the response effect is not good. At the same time, there still exists the phenomenon of slow response and no response. The response mode is mainly discourse response and behavioral response, and the institutional mechanism for solving problems has not been established. In order to improve the response effect of network public events, the government needs to change the passive response to active response, from one-way communication to two-way communication, to implement the responsible subject, and to institutionalize and regularize the government response.
【作者單位】： 惠州學院;
【基金】：國家社會科學基金青年項目“國家-社會關(guān)系視角下網(wǎng)絡公共事件的輿論引導與治理研究”(編號:13CXW038)研究成果之一
【分類號】：D630;G353.1
本文編號：2397690
[Abstract]:In the face of the increasingly regular network public events in recent years, whether the government can respond to the network public opinion effectively is the key to influence the trend of the events. At present, there are still various problems in the government response to network public events, and relevant academic research is just beginning. [method / process] using the method of empirical research, this paper makes quantitative statistics on the main body, speed, form and channel of government response to 102 network public events in recent years, and analyzes the relationship between these factors and the response effect. [results / conclusion] it is found that most of the events are responded by multiple agents, and the response speed is faster, but the response effect is not good. At the same time, there still exists the phenomenon of slow response and no response. The response mode is mainly discourse response and behavioral response, and the institutional mechanism for solving problems has not been established. In order to improve the response effect of network public events, the government needs to change the passive response to active response, from one-way communication to two-way communication, to implement the responsible subject, and to institutionalize and regularize the government response.
【作者單位】： 惠州學院;
【基金】：國家社會科學基金青年項目“國家-社會關(guān)系視角下網(wǎng)絡公共事件的輿論引導與治理研究”(編號:13CXW038)研究成果之一
【分類號】：D630;G353.1
【相似文獻】
相關(guān)期刊論文 前1條
1 周志剛;陳娟;;淺析企業(yè)雙向溝通方式的選擇與使用[J];遼寧行政學院學報;2011年06期
相關(guān)碩士學位論文 前2條
1 柯筱清;突發(fā)事件中政務微博雙向溝通機制的構(gòu)建研究[D];江西師范大學;2014年
2 邵楊;關(guān)系導向的營銷雙向溝通研究[D];吉林大學;2007年
，本文編號：2397690
本文鏈接：http://www.sikaile.net/guanlilunwen/zhengwuguanli/2397690.html
最近更新
教材專著
