【摘要】：當(dāng)前,我國正處在社會轉(zhuǎn)型期,出現(xiàn)了一些經(jīng)濟失調(diào)、社會失序、人心失衡現(xiàn)象,由此也產(chǎn)生了一系列社會問題。同時我們又生活在互聯(lián)網(wǎng)時代,也是一個人人面前都有“麥克風(fēng)”的時代,信息傳播局面已發(fā)生巨大變化的時代,一個突發(fā)公共事件的發(fā)生,都很有可能被網(wǎng)民采集、發(fā)布和傳播,引發(fā)網(wǎng)民極大關(guān)注。網(wǎng)絡(luò)世界與現(xiàn)實社會因事件本身相互聯(lián)系、相互影響,形成輿論場,各方都在爭奪話語權(quán),進行權(quán)力博弈。如同網(wǎng)絡(luò)的工具性,網(wǎng)絡(luò)輿論也是把“雙刃劍”,既能起到促進溝通,推進事件的有效解決,也可以造成是非混淆,甚至故意制造混亂,擾亂社會秩序。因此,能否正確引導(dǎo)突發(fā)公共事件不僅關(guān)系著事件本身能否得到解決,也對當(dāng)前社會的和諧穩(wěn)定和順利轉(zhuǎn)型起著至關(guān)重要的作用。從近年來發(fā)生的很多突發(fā)公共事件來看,網(wǎng)絡(luò)輿論在整個事件的走向中起了不可忽視的作用,引導(dǎo)不力造成的失范效應(yīng)明顯,暴露出當(dāng)前引導(dǎo)機制存在著明顯缺陷,如欠缺輿論引導(dǎo)危機意識、政府部門公信力不夠、在應(yīng)對突發(fā)公共事件輿論表現(xiàn)被動、研判網(wǎng)絡(luò)輿情能力不足、網(wǎng)絡(luò)議程設(shè)置復(fù)雜難以把握,法制建設(shè)不健全不完備等。本文,首先介紹分析四大核心概念,然后通過議程設(shè)置理論、群體極化理論和沉默的螺旋理論等幾大基礎(chǔ)理論,論證突發(fā)公共事件網(wǎng)絡(luò)輿論引導(dǎo)工作所需的理論支撐,以及闡述加強我國突發(fā)公共事件網(wǎng)絡(luò)輿論引導(dǎo)機制創(chuàng)新的重要意義。了解和掌握這些概念和基礎(chǔ)理論正是我們做好輿論引導(dǎo)工作的必要前提。其次,通過認真研讀資料,介紹幾個典型國家的經(jīng)驗,總結(jié)幾點能給我國國情的突發(fā)公共事件網(wǎng)絡(luò)輿論引導(dǎo)機制方面提供借鑒的啟示。然后,探討突發(fā)公共事件網(wǎng)絡(luò)輿論引導(dǎo)機制存在的問題和成因,為下一章提出引導(dǎo)機制創(chuàng)新奠定基礎(chǔ)。最后,通過第五章內(nèi)容的分析,有的放矢地指出我國突發(fā)公共網(wǎng)絡(luò)輿論引導(dǎo)的總體預(yù)案,提出我國突發(fā)公共事件網(wǎng)絡(luò)輿論引導(dǎo)機制創(chuàng)新的幾點建議,以期為該方面的理論研究提供思路和基礎(chǔ)。經(jīng)研究就會得出如下結(jié)論,突發(fā)公共事件網(wǎng)絡(luò)輿論的正向、積極與科學(xué)和高效引導(dǎo),要通過政府、媒體與網(wǎng)民三方的共同努力才能夠?qū)崿F(xiàn),要想達成這樣一個目標(biāo),一個很重要的抓手,就是建立起科學(xué)的輿論引導(dǎo)機制。本文的研究,恰恰為進一步推進突發(fā)事件網(wǎng)絡(luò)輿論引導(dǎo),在深層次理論研究方面做一個鋪墊,并希望能對政府部門在制定相關(guān)突發(fā)事件網(wǎng)絡(luò)輿論引導(dǎo)決策提供一定的借鑒和參考。
[Abstract]:At present, our country is in the social transition period, appeared some economic maladjustment, the social disorder, the human heart unbalance phenomenon, thus also produced a series of social problems. At the same time, we also live in the era of the Internet, which is also an era in which everyone has a "microphone" in front of them. The situation of information dissemination has changed greatly, and the occurrence of a sudden public event is likely to be collected by Internet users. Release and spread, arouse netizen great concern. The network world and the real society are connected with each other because of the events themselves, forming the public opinion field, all the parties are fighting for the right to speak and conducting the power game. Like the instrumental nature of the network, network public opinion is also a "double-edged sword", which can not only promote communication and promote the effective resolution of incidents, but also cause confusion between right and wrong, or even deliberately create chaos and disturb social order. Therefore, whether we can guide public emergencies correctly is not only related to whether the incident itself can be solved, but also plays a vital role in the harmonious and stable society and smooth transformation. From a lot of unexpected public events in recent years, the network public opinion has played an important role in the trend of the whole event, the abnormal effect caused by the weak guidance is obvious, which exposed the obvious defects of the current guiding mechanism. Such as lack of public opinion guiding crisis consciousness, lack of credibility of government departments, passive public opinion response to unexpected public events, insufficient ability to study network public opinion, complex setting of network agenda, imperfect legal system construction and so on. This paper first introduces and analyzes the four core concepts, and then demonstrates the theoretical support needed for the network public opinion guidance of public emergencies through several basic theories, such as agenda setting theory, group polarization theory and silent spiral theory. And expounds the important significance of strengthening the innovation of network public opinion guidance mechanism of public emergencies in China. Understanding and mastering these concepts and basic theories is the necessary prerequisite for us to guide public opinion. Secondly, through studying the data carefully, introducing the experiences of several typical countries, summing up some enlightenments on the guiding mechanism of network public opinion of unexpected public events which can give our country's national conditions. Then, the paper discusses the problems and causes of the network public opinion guidance mechanism, which lays the foundation for the innovation of the guidance mechanism in the next chapter. Finally, through the analysis of the fifth chapter, the author points out the overall plan of the public opinion guidance in China, and puts forward some suggestions on the innovation of the network public opinion guidance mechanism of the sudden public events in our country. In order to provide ideas and basis for the theoretical research in this area. After studying, we can draw the following conclusion: the positive, scientific and efficient guidance of public emergency public opinion on the network can only be achieved through the joint efforts of the government, the media and the Internet users. To achieve such a goal, A very important grasp is to establish a scientific public opinion guidance mechanism. The research in this paper is precisely for the purpose of further promoting the network public opinion guidance of unexpected events, and doing a foreshadowing in the deep theoretical research. And hope to provide certain reference and reference for government departments in the formulation of related emergency network public opinion guidance decision-making.
【學(xué)位授予單位】：華東政法大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：D630;G206

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本文編號：2375708