發(fā)布時(shí)間：2018-06-23 04:45

  本文選題：車險(xiǎn)改革 + 車險(xiǎn)市場化　； 參考：《對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)》2017年碩士論文

【摘要】：近年來隨著經(jīng)濟(jì)的發(fā)展人們生活水平的提高,我國私家車的數(shù)量大幅上升,車險(xiǎn)在保險(xiǎn)行業(yè)中的地位也變得越來越重要,傳統(tǒng)的車險(xiǎn)模式已經(jīng)不能適應(yīng)當(dāng)前的車險(xiǎn)市場,車險(xiǎn)改革在所難免。本文以我國剛開啟改革步伐的商業(yè)車險(xiǎn)市場化為背景,以太平洋保險(xiǎn)北京分公司機(jī)動(dòng)車輛保險(xiǎn)營銷策略為研究對(duì)象,通過對(duì)目前的營銷策略進(jìn)行分析,提出在改革背景下太平洋保險(xiǎn)北京分公司機(jī)動(dòng)車輛保險(xiǎn)營銷策略。全文主要包括七部分,具體內(nèi)容如下:第一部分為緒論,主要包括文章的研究背景以及研究意義與研究目的,相關(guān)的文獻(xiàn)綜述與研究方法,文章的創(chuàng)新點(diǎn)和不足之處。第二部分是車輛保險(xiǎn)和營銷策略的相關(guān)理論基礎(chǔ),筆者主要闡述了車輛保險(xiǎn)的市場化營銷方式以及車輛保險(xiǎn)的價(jià)格是如何制定的。第三部分筆者著重對(duì)車輛保險(xiǎn)市場改革的過程和改革的具體內(nèi)容進(jìn)行了深入細(xì)致的分析。第四部分探討了車險(xiǎn)改革下對(duì)車險(xiǎn)營銷產(chǎn)生的影響,具體為車險(xiǎn)改革對(duì)車險(xiǎn)產(chǎn)生的影響,包括對(duì)對(duì)車險(xiǎn)費(fèi)率體系的影響,對(duì)在車險(xiǎn)市場上利益相關(guān)者的影響,對(duì)購買車險(xiǎn)的市場消費(fèi)群體的有關(guān)影響與對(duì)車險(xiǎn)市場監(jiān)管所產(chǎn)生的影響;并在車險(xiǎn)改革對(duì)車險(xiǎn)營銷影響因素分析的基礎(chǔ)上提出了一些建設(shè)性的意見。第五部分筆者主要系統(tǒng)的分析了太平洋保險(xiǎn)公司北京分公司在車險(xiǎn)改革的過程中,進(jìn)行相關(guān)的車險(xiǎn)營銷活動(dòng)所出現(xiàn)的諸多問題。第六部分筆者則立足我國現(xiàn)階段車險(xiǎn)改革的大背景,針對(duì)太平洋保險(xiǎn)北京分公司車險(xiǎn)營銷策略如何調(diào)整提出了有關(guān)的意見和建議。第七部分為結(jié)論與對(duì)未來車險(xiǎn)市場的展望。
[Abstract]:In recent years, with the development of economy, the number of private cars in China has increased dramatically, and the status of auto insurance has become more and more important in the insurance industry. The traditional auto insurance model has been unable to adapt to the current auto insurance market. Car insurance reform is inevitable. This paper takes the marketization of commercial automobile insurance, which has just begun the reform in China, as the background, and takes the marketing strategy of the motor vehicle insurance of Pacific Insurance Beijing Branch as the research object, through the analysis of the current marketing strategy. Under the background of reform, the marketing strategy of motor vehicle insurance of Pacific Insurance Beijing Branch is put forward. The paper includes seven parts: the first part is the introduction, including the research background, research significance and purpose, relevant literature review and research methods, innovation and shortcomings of the article. The second part is the theoretical basis of vehicle insurance and marketing strategy. The author mainly expounds the market-oriented marketing mode of vehicle insurance and how to formulate the price of vehicle insurance. The third part focuses on the reform of the vehicle insurance market and the specific content of the in-depth and detailed analysis. The fourth part discusses the impact of auto insurance reform on auto insurance marketing, including the impact on auto insurance rate system, the impact on stakeholders in the auto insurance market. On the basis of the analysis of the influence factors of auto insurance reform on auto insurance marketing, some constructive suggestions are put forward. In the fifth part, the author systematically analyzes many problems in the process of auto insurance reform of Pacific Insurance Company Beijing. In the sixth part, based on the background of auto insurance reform in China, the author puts forward some suggestions and suggestions on how to adjust the auto insurance marketing strategy of Pacific Insurance Beijing Branch. The seventh part is the conclusion and the prospect of the future auto insurance market.
【學(xué)位授予單位】：對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F842.634
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本文編號(hào)：2055833