本文選題：百貨業(yè) + 戰(zhàn)略轉(zhuǎn)型��； 參考：《經(jīng)濟研究參考》2017年21期

【摘要】：近年來,百貨行業(yè)發(fā)展環(huán)境發(fā)生了深刻變化,市場競爭日益激烈,戰(zhàn)略轉(zhuǎn)型與創(chuàng)新成為百貨企業(yè)實現(xiàn)持續(xù)發(fā)展的必由之路。本文基于對王府井、天虹、銀泰、百聯(lián)等八家百貨企業(yè)近年來的轉(zhuǎn)型實踐的調(diào)查研究,圍繞經(jīng)營模式創(chuàng)新、全渠道建設(shè)、多業(yè)態(tài)經(jīng)營、體驗營銷等方面,對百貨企業(yè)戰(zhàn)略轉(zhuǎn)型與創(chuàng)新發(fā)展的整體思路和具體措施進行了總結(jié)和分析,探討了互聯(lián)網(wǎng)背景下百貨企業(yè)戰(zhàn)略轉(zhuǎn)型的困境并提出了一定的對策措施,希望對百貨企業(yè)的轉(zhuǎn)型與創(chuàng)新發(fā)展提供參考。
[Abstract]:In recent years, the development environment of department store industry has undergone profound changes, the market competition is increasingly fierce, strategic transformation and innovation become the only way for department stores to achieve sustainable development.Based on the investigation and research on the transformation practice of Wangfujing, Tianhong, Yintai, Bailian and other eight department stores in recent years, this paper focuses on the innovation of business model, the construction of all channels, the operation of multi-business, the experience of marketing, and so on.This paper summarizes and analyzes the overall thinking and concrete measures of the strategic transformation and innovation development of department stores, probes into the predicament of the strategic transformation of department stores under the background of the Internet, and puts forward some countermeasures.We hope to provide reference for the transformation and innovation development of department store enterprises.
【作者單位】： 北京工商大學(xué)商學(xué)院;
【基金】：北京市社會科學(xué)基金重大項目“網(wǎng)絡(luò)零售管理的基礎(chǔ)理論研究”(15ZDB22) 教育部人文社科研究規(guī)劃項目(10YJA630100) 北京工商大學(xué)科技創(chuàng)新平臺項目(19008001214)
【分類號】：F721

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