本文選題：中國化妝品 + 進軍海外市場　； 參考：《對外經(jīng)貿(mào)實務(wù)》2017年06期

【摘要】：伴隨著社會的發(fā)展,人們對美的追求愈發(fā)強烈,這讓中國化妝品行業(yè)得到迅猛,貿(mào)易總額不斷擴大。但是在出口方面,我國化妝品行業(yè)面臨著巨大競爭壓力,難以"走出去"的困境使得我國化妝品對外貿(mào)易連年逆差。當下,營銷老套、貿(mào)易壁壘、研發(fā)能力等問題阻撓著國產(chǎn)化妝品品牌的發(fā)展。本土化妝品牌再不改革轉(zhuǎn)型,未來前景堪憂。
[Abstract]:With the development of society, the pursuit of beauty is becoming more and more intense, which makes China's cosmetics industry grow rapidly and its total trade is expanding.However, in the aspect of export, China's cosmetics industry is faced with great competition pressure, which makes it difficult to "go out" and make China's cosmetics foreign trade deficit year after year.At present, marketing stereotypes, trade barriers, R & D capabilities and other issues hinder the development of domestic cosmetics brands.Local cosmetics brands no longer reform and transformation, the future prospects are worrying.
【作者單位】： 西南財經(jīng)大學(xué);
【分類號】：F125;F426.72

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