本文關(guān)鍵詞： 招商手冊(cè) 珠寶公司 加盟連鎖　出處：《南昌大學(xué)》2016年碩士論文　論文類型：學(xué)位論文

【摘要】：招商手冊(cè)在現(xiàn)代商業(yè)活動(dòng)中起到了非凡的作用,在越來越多的商業(yè)溝通和交流之中起到了舉足輕重的作用。引導(dǎo)消費(fèi)者和顧客全面正確的了解企業(yè)和產(chǎn)品。讓商業(yè)交流溝通更直接,更快捷方便。從而促進(jìn)交易和合作,幫助企業(yè)提高招商營銷的效率和提高企業(yè)整體品牌形象。品牌招商手冊(cè)是一種吸引投資招商的可視化視覺廣告載體。品牌宣傳對(duì)于產(chǎn)品的推廣有著至關(guān)重要的作用,好的宣傳口碑品牌才能夠更好地推銷出產(chǎn)品。招商手冊(cè)是企業(yè)市場營銷的有效工具,他能吸引更多的投資者和消費(fèi)者合作與消費(fèi);它可以幫助企業(yè)系統(tǒng)的宣傳推廣企業(yè)文化和產(chǎn)品,為客戶提供精準(zhǔn)的項(xiàng)目介紹。我所負(fù)責(zé)的旗下滕王閣銀樓品牌招商手冊(cè),是受托于香港匯金國際珠寶有限公司的一個(gè)項(xiàng)目。滕王閣銀樓品牌是隸屬于香港匯金國際珠寶有限公司旗下的品牌。滕王閣銀樓品牌在江西省是一個(gè)正在逐步擴(kuò)大的珠寶首飾品牌,此選題則是為了更進(jìn)一步推進(jìn)滕王閣銀樓品牌的發(fā)展,提升品牌宣傳力度。在視覺上引導(dǎo)客戶進(jìn)入企業(yè)銷售理念,直觀的為客戶展示企業(yè)所要表達(dá)的一切理念。本文介紹的香港匯金國際珠寶有限公司旗下的加盟連鎖品牌滕王閣銀樓的《滕王閣銀樓品牌招商手冊(cè)》設(shè)計(jì),就是針對(duì)滕王閣銀樓具體經(jīng)營狀況、產(chǎn)品宣傳推廣和企業(yè)加盟連鎖戰(zhàn)略規(guī)劃做出的招商手冊(cè)的宣傳設(shè)計(jì)。設(shè)計(jì)目標(biāo)一方面:是為了對(duì)外宣傳滕王閣銀樓品牌店企業(yè)文化和實(shí)力、招商加盟政策、產(chǎn)品宣傳展示;另一方面要通過招商手冊(cè)的宣傳,在一定程度上吸引大量的加盟商投資加盟。作為南昌最大的珠寶店之一,滕王閣銀樓已經(jīng)在廣大消費(fèi)者中獲得了良好的口碑,做好招商手冊(cè)就能夠撥動(dòng)加盟商想獲利的心思,從而吸引投資者,擴(kuò)大企業(yè)經(jīng)營規(guī)模,增強(qiáng)品牌效應(yīng);在當(dāng)下經(jīng)濟(jì)形勢下滑的情況中,滕王閣銀樓迫切需要在珠寶首飾行業(yè)脫穎而出,讓更多的消費(fèi)者和加盟商知道他的品牌價(jià)值、企業(yè)實(shí)力以及全新的服務(wù)模式。在市場中努力把產(chǎn)品質(zhì)量做到最優(yōu),把企業(yè)經(jīng)營運(yùn)營成本控制到最優(yōu)化狀態(tài),從而提高企業(yè)核心實(shí)力,讓更多的品牌附加值凸現(xiàn)出來。
[Abstract]:Manual plays a extraordinary role in modern commercial activities, in a growing number of business communication and communication plays a pivotal role. To guide consumers and customers fully and correctly understand the business and commercial products. To communicate more directly, more convenient. So as to promote exchange and cooperation, to help enterprises improve efficiency of investment marketing and improve the overall brand image of enterprises. The brand investment manual is a kind of investment to attract investment visual advertisement carrier. Brand promotion plays a very important role in the promotion of products, good word-of-mouth publicity brand to better sell products. Merchants manual is an effective tool for marketing, he can attract cooperation and the consumption of investors and consumers more; it can help the enterprise system promotion of enterprise culture and products, to provide accurate presentation of the project for the customer. I am responsible for Pavilion of Prince Teng's jewelry brand investment manual, is a project commissioned by the Hongkong Huijin international jewelry limited company. Pavilion of Prince Teng jewelry brand is belonging to the Hongkong Huijin International Jewelry Limited's brand. Pavilion of Prince Teng jewelry brand is an escalating jewelry brand in Jiangxi Province, this topic is in order to further promote the development of more than Pavilion of Prince Teng brand, enhance the brand publicity. In the visual guiding the customer to the enterprise sales philosophy, for customers to show all the intuitive idea of enterprise to express. "Pavilion of Prince Teng brand jewelry merchants manual > this paper describes the design of Hongkong Huijin International Jewelry Co., the company's franchise brand Pavilion of Prince Teng shop according to the Pavilion of Prince Teng, is our specific operating conditions, product promotion and make strategic planning of chain enterprises to join China Merchants manual Publicity design. Design goals: on the one hand is to publicize the Pavilion of Prince Teng jewelry brand shop of enterprise culture and strength, to join investment policy, product promotion; on the other hand through the manual propaganda, to a certain extent, to attract a large number of franchisees to join the investment. As one of Nanchang's largest jewelry shop, Pavilion of Prince Teng store has received a good reputation among consumers, merchants do manual can toggle the franchisee to gain the mind, in order to attract investors, expand business scale, enhance the brand effect; the decline in the current economic situation in the case of Pavilion of Prince Teng store in urgent need of talent shows itself in the jewelry industry, let more consumers know his brand and franchisees the strength of the enterprise value, and a new mode of service. In the market to achieve the optimal product quality, the business operation cost control To optimize the state, so as to improve the core strength of the enterprise, and let more brand add value.

【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2016
【分類號(hào)】：J524

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相關(guān)期刊論文 前2條

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本文編號(hào)：1538647