本文關(guān)鍵詞： 京津冀 旅游消費(fèi) 職業(yè)女性　出處：《廣西師范大學(xué)》2017年碩士論文　論文類型：學(xué)位論文

【摘要】：隨著中國(guó)經(jīng)濟(jì)的高速發(fā)展,人民生活水平不斷提高,旅游活動(dòng)逐漸成為人們休閑娛樂(lè)的重要方式之一,旅游產(chǎn)業(yè)正以前所未有的速度闊步向前發(fā)展。調(diào)查研究顯示,在我國(guó),女性既是旅游消費(fèi)的決策者,同時(shí)又是這項(xiàng)活動(dòng)的完成者,尤其是受過(guò)高等教育、有著經(jīng)濟(jì)基礎(chǔ)的職業(yè)女性,目前已經(jīng)成為我國(guó)旅游消費(fèi)的中堅(jiān)力量,且隨著女性社會(huì)地位、家庭地位的提升,其主導(dǎo)趨勢(shì)正變得日益明顯。根據(jù)攜程旅行網(wǎng)2016年3月發(fā)布的《2015年在線旅游搜索市場(chǎng)研究報(bào)告》1顯示,2015年出境游和國(guó)內(nèi)旅游中,中國(guó)女性游客占比51.3%,超過(guò)六成訂單由女性下單,這就意味著女性不僅是旅游出行的主力軍,也是主要的決策者。京津冀一體化由首都經(jīng)濟(jì)圈的概念發(fā)展而來(lái),包括北京市、天津市以及河北省的保定、唐山、石家莊、邯鄲、邢臺(tái)、衡水、滄州、秦皇島、廊坊、張家口和承德,涉及到京津和河北省11個(gè)地級(jí)市。區(qū)域面積約為21.6萬(wàn)平方公里,人口總數(shù)約為1.1億人,其中外來(lái)人口 1750萬(wàn)。著名經(jīng)濟(jì)學(xué)家、中國(guó)50人獨(dú)立經(jīng)濟(jì)學(xué)家論壇副主席宋清輝認(rèn)為,國(guó)家把京津冀協(xié)同發(fā)展列為國(guó)家戰(zhàn)略,目的就是要打造中國(guó)的增長(zhǎng)點(diǎn),京津冀交通一體化旨在利用交通先行的優(yōu)勢(shì),為京津冀協(xié)同發(fā)展提供了重要支撐。京津冀地區(qū)是我國(guó)開(kāi)放活力最高、創(chuàng)新能力最強(qiáng)、吸納人口最多的地區(qū),也是旅游產(chǎn)業(yè)發(fā)展迅速的地區(qū)。因此,以該地區(qū)為范圍、將目標(biāo)鎖定于職業(yè)女性旅游消費(fèi)行為,深入分析年齡、教育水平、經(jīng)濟(jì)實(shí)力等不同因素對(duì)旅游消費(fèi)行為的影響,系統(tǒng)地分析女性旅游消費(fèi)者的特點(diǎn)與偏好,為充分挖掘京津冀地區(qū)職業(yè)女性旅游消費(fèi)市場(chǎng),引導(dǎo)女性旅游者客觀、理性消費(fèi),提高旅游產(chǎn)業(yè)經(jīng)濟(jì)發(fā)展效益、為制定出更為可行的女性旅游路線和營(yíng)銷策略提供理論支持等方面具有非常重要的現(xiàn)實(shí)意義。截至目前,國(guó)內(nèi)外對(duì)女性旅游消費(fèi)的研究有很多,已經(jīng)出現(xiàn)了一批對(duì)于女性旅游消費(fèi)較為成熟的研究著作、研究文獻(xiàn)等,但以京津冀這一較為新興區(qū)域的職業(yè)女性作為研究對(duì)象的理論成果并不豐富,女性旅游市場(chǎng)的挖掘和開(kāi)發(fā)力度關(guān)注不足。結(jié)合上述現(xiàn)實(shí)問(wèn)題,本篇論文將從京津冀地區(qū)職業(yè)女性旅游消費(fèi)行為入手,以相關(guān)的心理學(xué)、消費(fèi)行為學(xué)、營(yíng)銷學(xué)等理論為支撐,采取文獻(xiàn)研究法、問(wèn)卷調(diào)查法、對(duì)比分析法和實(shí)地訪談法等多種方法,對(duì)京津冀地區(qū)女性旅游進(jìn)行研究,系統(tǒng)地分析職業(yè)女性的旅游消費(fèi)特點(diǎn)、旅游消費(fèi)行為,分析職業(yè)女性旅游消費(fèi)行為的影響因素與造成其行為的原因,進(jìn)一步掌握女性旅游群體心理,以期望引發(fā)旅游行業(yè)對(duì)女性這一消費(fèi)群體更多的關(guān)注,最終希望通過(guò)此次研究能對(duì)女性旅游消費(fèi)市場(chǎng)的發(fā)展提供可行性建議,得到更有針對(duì)性的研究成果,為京津冀職業(yè)女性旅游產(chǎn)品開(kāi)發(fā)設(shè)計(jì)提供理論與實(shí)踐支持。
[Abstract]:With the rapid development of Chinese economy and the continuous improvement of people's living standards, tourism has gradually become one of the important ways of people's leisure and entertainment. The tourism industry is developing at an unprecedented speed. Research shows that in our country, women are not only the decision makers of tourism consumption, but also the completion of this activity, especially with higher education. With the economic foundation of professional women, has become the backbone of tourism consumption in China, and with the social status of women, the status of the family. Its dominant trend is becoming increasingly apparent. According to the 2015 online Travel search Market Research report released by Ctrip on March 2016, 2015 outbound and domestic travel is in the pipeline. Women make up 51.3 percent of Chinese tourists, and more than 60 percent of orders are made by women, which means that women are not only the main force in travel. Beijing-Tianjin-Hebei integration developed from the concept of the capital economic circle, including Beijing, Tianjin and Hebei Province Baoding, Tangshan, Shijiazhuang, Handan, Xingtai, Hengshui, Cangzhou, Qinhuangdao. Langfang, Zhangjiakou and Chengde, involving Beijing and Tianjin and Hebei Province 11 prefecture-level cities. The area is about 216,000 square kilometers, the total population of about 110 million people. Among them, the foreign population of 17.5 million. Famous economist, China 50 independent economists forum vice chairman Song Qinghui that the state of Beijing-Tianjin-Hebei coordinated development as a national strategy. The purpose is to create a growth point in China, the Beijing-Tianjin-Hebei transportation integration aims to take advantage of the advantages of traffic first, for the Beijing-Tianjin-Hebei coordinated development to provide an important support. The Beijing-Tianjin-Hebei region is the most dynamic opening in China. The region with the strongest ability to innovate and absorb the largest population is also the region where the tourism industry develops rapidly. Therefore, the target of this area is to focus on the tourism consumption behavior of professional women, and to analyze the age deeply. Education level, economic strength and other different factors on tourism consumption behavior, the characteristics and preferences of female tourism consumers are systematically analyzed, in order to fully tap the professional tourism consumption market of the Beijing-Tianjin-Hebei region. Guide female tourists to be objective, rational consumption, and improve the economic development benefits of tourism industry. It is of great practical significance to provide theoretical support for the development of more feasible female tourism routes and marketing strategies. Up to now, there are a lot of research on female tourism consumption at home and abroad. There have been a number of mature research works and research documents on female tourism consumption, but the theoretical results of this relatively new area of professional women in Beijing, Tianjin and Hebei are not rich. Combined with the above practical problems, this paper will start with the tourism consumption behavior of professional women in Beijing, Tianjin and Hebei region, with the related psychology, consumer behavior. Based on the theory of marketing, this paper studies the female tourism in Beijing-Tianjin-Hebei area by the methods of literature research, questionnaire survey, comparative analysis and field interview. This paper systematically analyzes the characteristics and behaviors of professional women's tourism consumption, analyzes the influencing factors and causes of professional women's tourism consumption behavior, and further grasps the psychology of female tourism groups. In order to cause tourism industry to pay more attention to this consumer group, I hope that through this study can provide feasible suggestions for the development of female tourism consumer market, and get more targeted research results. To provide theoretical and practical support for the development and design of professional female tourism products in Beijing, Tianjin and Hebei.
【學(xué)位授予單位】：廣西師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類號(hào)】：F713.55

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