本文選題：中建公司 + 發(fā)展戰(zhàn)略　； 參考：《長沙理工大學》2015年碩士論文

【摘要】：隨著中國路橋等基礎工程建設行業(yè)市場化進程的加快,市場競爭越來越激烈,企業(yè)再也不能以短期的方法來應對,必須立足長遠發(fā)展,站在戰(zhàn)略的高度來謀劃。企業(yè)只有制定并實施合適的發(fā)展戰(zhàn)略,才能找準自身發(fā)展方向以在市場中獲得持續(xù)的競爭優(yōu)勢。核工業(yè)長沙中南建設工程集團公司(以下簡稱“中建公司”)經(jīng)過50多年的發(fā)展,目前已經(jīng)成為湖南地區(qū)一家享有盛譽的大型國有工程企業(yè),主營業(yè)務包括路橋、市政等,工程施工總承包能力和管理能力較強,在施工行業(yè)擁有良好的信譽和經(jīng)營業(yè)績。近年來,隨著國內外宏觀環(huán)境變動和市場競爭日趨激烈,中建公司已然面臨了不少挑戰(zhàn)。因此,對中建公司發(fā)展戰(zhàn)略進行研究,有利于公司抓住機遇,規(guī)避經(jīng)營風險,緩解競爭壓力,同時也可為其他同行企業(yè)提供借鑒。本文以中建公司為背景,以公司發(fā)展歷程和目前經(jīng)營管理現(xiàn)狀為基礎,首先運用PEST分析方法和五力分析模型對公司所處的外部環(huán)境進行了詳細分析。在分析公司內部環(huán)境時,通過實地調研從公司的發(fā)展歷程、組織結構、資質、人力資源、企業(yè)文化等方面進行全面分析。其次運用SWOT方法對公司所具有的優(yōu)劣勢以及面臨的機會與威脅進行分析,同時通過兩個相關企業(yè)的案例分析,由此得出公司未來的發(fā)展戰(zhàn)略為增長型戰(zhàn)略：集中發(fā)展公路、橋梁等核心業(yè)務,提升其資質等級,全力培育核心競爭力：同時,為分散經(jīng)營風險,充分利用資金及外部機會,向核電站建設等相關業(yè)務擴展；此外,努力尋找現(xiàn)有的合作平臺,爭取早日打入國際市場。最后提出戰(zhàn)略實施措施,主要包括創(chuàng)新體制、組建有效的組織結構、完善人力資源管理、優(yōu)化項目管理、加強品牌建設等,以保障公司發(fā)展戰(zhàn)略順利實施。
[Abstract]:With the acceleration of the marketization process of the basic engineering construction industry such as roads and bridges in China, the market competition is becoming more and more fierce. Enterprises can no longer deal with it by short-term methods. They must base themselves on the long-term development and plan from the height of strategy. Only when an enterprise formulates and implements a suitable development strategy, can it find out its own development direction in order to obtain a sustainable competitive advantage in the market. After more than 50 years of development, the nuclear industry Changsha Central and South Construction Engineering Group Company (hereinafter referred to as "China Construction Company") has become a prestigious large state-owned engineering enterprise in Hunan Province, the main business of which includes roads, bridges, municipal services, etc. The engineering construction general contracting ability and management ability is strong, has the good prestige and the management achievement in the construction profession. In recent years, with the change of macro environment at home and abroad and the increasingly fierce market competition, China Construction Company has been faced with many challenges. Therefore, the research on the development strategy of China Construction Company can help the company to seize the opportunity, avoid the operating risk, alleviate the competitive pressure, and also provide reference for other counterparts. This paper takes China Construction Company as the background, based on the development of the company and the current situation of management and management. Firstly, the paper analyzes the external environment of the company by using pest analysis method and five-force analysis model. In the analysis of the company's internal environment, through field research from the company's development process, organizational structure, qualifications, human resources, corporate culture and other aspects of a comprehensive analysis. Secondly, the SWOT method is used to analyze the advantages and disadvantages of the company and the opportunities and threats faced by the company. At the same time, through the case study of two related enterprises, it is concluded that the future development strategy of the company is a growth strategy: concentrated development road. The core business, such as bridges, should be upgraded to enhance their qualification levels, and their core competitiveness should be cultivated. At the same time, in order to spread operational risks and make full use of capital and external opportunities, they should expand to related businesses such as nuclear power plant construction. Strive to find the existing cooperation platform, strive to enter the international market as soon as possible. Finally, the paper puts forward some measures to implement the strategy, such as innovating system, setting up effective organization structure, perfecting human resource management, optimizing project management, strengthening brand construction and so on, in order to ensure the smooth implementation of the company's development strategy.
【學位授予單位】：長沙理工大學
【學位級別】：碩士
【學位授予年份】：2015
【分類號】：F426.92;F272

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