本文選題：新產(chǎn)品研發(fā) + 項(xiàng)目組合��； 參考：《合肥工業(yè)大學(xué)》2015年碩士論文

【摘要】：面對(duì)愈發(fā)激烈的市場(chǎng)競(jìng)爭(zhēng),更多的企業(yè)將戰(zhàn)略管理和項(xiàng)目管理融合。戰(zhàn)略指引企業(yè)的發(fā)展方向,項(xiàng)目讓?xiě)?zhàn)略落地。當(dāng)前,研發(fā)活動(dòng)的載體已由過(guò)去的單一項(xiàng)目轉(zhuǎn)變?yōu)橛啥囗?xiàng)目組成的項(xiàng)目組合。項(xiàng)目組合管理中,如何實(shí)現(xiàn)組合對(duì)戰(zhàn)略的支持度最大化已成為企業(yè)普遍關(guān)注的問(wèn)題。因此,在面臨多個(gè)RD項(xiàng)目并行的情況下,實(shí)現(xiàn)項(xiàng)目組合與戰(zhàn)略目標(biāo)的高度一致已成為企業(yè)提高研發(fā)績(jī)效的迫切需要。本文首先分析了國(guó)內(nèi)外關(guān)于戰(zhàn)略一致性影響因素方面的研究現(xiàn)狀,指出存在的問(wèn)題,綜述了新產(chǎn)品研發(fā)管理理論、項(xiàng)目組合管理理論、研發(fā)項(xiàng)目組合與企業(yè)戰(zhàn)略的關(guān)系。其次,采用文獻(xiàn)分析和調(diào)研訪談相結(jié)合的方法,歸納提取了影響研發(fā)項(xiàng)目組合與企業(yè)戰(zhàn)略一致性的8個(gè)影響因素,分析了各因素對(duì)戰(zhàn)略一致性的影響作用和因素間的相互聯(lián)系,應(yīng)用結(jié)構(gòu)方程模型構(gòu)建了研發(fā)項(xiàng)目組合的戰(zhàn)略一致性影響因素理論模型。最后,設(shè)計(jì)問(wèn)卷,選擇調(diào)查對(duì)象,開(kāi)展實(shí)證研究,使用偏最小二乘法進(jìn)行數(shù)據(jù)分析。實(shí)證研究表明：管理者領(lǐng)導(dǎo)力、項(xiàng)目組合管理績(jī)效、技術(shù)動(dòng)蕩性對(duì)于戰(zhàn)略一致性具有顯著影響,同時(shí)管理者領(lǐng)導(dǎo)力也積極影響研發(fā)項(xiàng)目績(jī)效、項(xiàng)目組合管理績(jī)效和項(xiàng)目中止質(zhì)量,而項(xiàng)目中止質(zhì)量、研發(fā)項(xiàng)目績(jī)效、企業(yè)戰(zhàn)略類型及市場(chǎng)動(dòng)蕩性被證實(shí)對(duì)戰(zhàn)略一致性無(wú)明顯影響。
[Abstract]:In the face of increasingly fierce market competition, more enterprises will integrate strategic management and project management. The strategy guides the enterprise's development direction, the project lets the strategy fall to the ground. At present, the carrier of R & D activities has changed from a single project to a multi-project portfolio. In portfolio management, how to maximize the support of portfolio strategy has become a common concern of enterprises. Therefore, in the face of multiple R & D projects, achieving a high degree of consistency between project portfolio and strategic objectives has become an urgent need for enterprises to improve their R & D performance. This paper first analyzes the current situation of the research on the influencing factors of strategic consistency at home and abroad, points out the existing problems, and summarizes the new product R & D management theory, project portfolio management theory, the relationship between R & D project portfolio and enterprise strategy. Secondly, by using the method of literature analysis and investigation and interview, this paper summarizes and extracts eight influencing factors that affect the strategic consistency of R & D projects and enterprises, and analyzes the influence of each factor on the strategic consistency and the interrelation between the factors. Based on the structural equation model, a theoretical model of the influencing factors of strategic consistency of R & D project portfolio is established. Finally, the questionnaire is designed, the survey object is selected, the empirical research is carried out, and the partial least square method is used to analyze the data. Empirical research shows that: management leadership, portfolio management performance, technology volatility has a significant impact on strategic coherence, and management leadership also positively affects R & D project performance. Portfolio management performance and project termination quality, while project termination quality, R & D project performance, enterprise strategy types and market volatility have been proven to have no significant impact on strategic consistency.
【學(xué)位授予單位】：合肥工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：F272

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

1 張儉;張玲紅;;研發(fā)投入對(duì)企業(yè)績(jī)效的影響——來(lái)自2009-2011年中國(guó)上市公司的實(shí)證證據(jù)[J];科學(xué)決策;2014年01期

2 曾玉成;王俊川;;企業(yè)戰(zhàn)略管理與項(xiàng)目管理耦合研究[J];四川大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2014年03期

相關(guān)碩士學(xué)位論文 前1條

1 周璐璐;CBK企業(yè)新產(chǎn)品開(kāi)發(fā)項(xiàng)目管理策略研究[D];吉林大學(xué);2011年

，

本文編號(hào)：1956670