【摘要】：隨著中國經(jīng)濟(jì)的持續(xù)穩(wěn)定增長以及政府對節(jié)能環(huán)保的大力支持,中國物流行業(yè)的轉(zhuǎn)型和卡車行業(yè)的產(chǎn)品升級已經(jīng)成為必然趨勢。根據(jù)國務(wù)院《物流業(yè)發(fā)展中長期規(guī)劃(2014-2020年)》中有關(guān)規(guī)劃,2020年我國將建立起整體運(yùn)行效率更高的現(xiàn)代物流服務(wù)體系,基礎(chǔ)設(shè)施和交通運(yùn)輸網(wǎng)絡(luò)也將進(jìn)一步完善。這就意味著未來的物流行業(yè)需要更高效的組織運(yùn)行方式,而實現(xiàn)這一目標(biāo)最直接的手段就是升級物流用車,即購買作為生產(chǎn)資料的高端卡車產(chǎn)品。對于持續(xù)尋找新興市場和增長點(diǎn)的跨國卡車制造商而言,中國高端卡車市場無疑存在巨大潛力。因此,為了最大程度的減少投資風(fēng)險并增加投資回報,如何運(yùn)用科學(xué)的方法確定進(jìn)入中國市場的時機(jī)和方式就成了十分具有戰(zhàn)略意義的課題之一。本文首先通過理論文獻(xiàn)歸納與總結(jié)的方法,在研讀中外文獻(xiàn)的基礎(chǔ)上,將與本文相關(guān)的跨國企業(yè)海外市場進(jìn)入理論研究成果進(jìn)行系統(tǒng)且全面的總結(jié)與歸納,形成條理,為具體研究做好鋪墊;接著著眼于理論研究中存在的不足之處,通過研究并分類外資企業(yè)進(jìn)入中國高端卡車市場的主要模式,創(chuàng)新地提出了各進(jìn)入模式選擇的決策路徑,進(jìn)一步分析和歸納影響其決策的主要因素,得出了風(fēng)險是跨國企業(yè)決策者選擇進(jìn)入模式時最應(yīng)注重的決策因素之一的結(jié)論;繼而研究了中國卡車市場歷史情況、未來產(chǎn)業(yè)發(fā)展政策等,并通過案例分析參考其他跨國高端卡車制造商在中國卡車市場的投資行為,結(jié)合M公司自身情況,通過TOPSIS(逼近于理想解的排序)方法,建立了基于風(fēng)險評估的模糊評價模型;最后再通過實際應(yīng)用,結(jié)合基于層次分析的專家賦權(quán)法,對其適用于中國高端卡車市場的各備選進(jìn)入模式作出了評價,給出了M公司進(jìn)入中國高端卡車市場戰(zhàn)略選擇上的建議。本文建立的基于風(fēng)險評估的模糊評價模型對于跨國企業(yè)進(jìn)入中國高端卡車市場具有一定的實踐意義。對于已經(jīng)進(jìn)入的跨國企業(yè),其決策者可以依照該評價模型回顧并調(diào)整他們的未來運(yùn)營策略;對于那些正在尋求國際商務(wù)合作,計劃開拓海外業(yè)務(wù)以擴(kuò)張企業(yè)規(guī)模的國內(nèi)企業(yè)決策者來說,本研究提供的理論工具同樣具有參考價值。
[Abstract]:With the sustained and stable growth of China's economy and the government's strong support for energy conservation and environmental protection, the transformation of China's logistics industry and the upgrading of the truck industry have become an inevitable trend. According to the plan of the State Council's "medium and long term Plan for the Development of Logistics Industry (2014-2020)", China will set up a modern logistics service system with higher efficiency in 2020, and the infrastructure and transportation network will also be further improved. This means that the logistics industry in the future needs more efficient organization and operation, and the most direct way to achieve this goal is to upgrade logistics vehicles, that is, to purchase high-end truck products as the means of production. For multinational truckmakers who continue to look for emerging markets and growth, there is no doubt that China's high-end truck market has huge potential. Therefore, in order to reduce the investment risk and increase the return on investment, how to use scientific methods to determine the opportunity and way to enter the Chinese market has become one of the most strategic issues. This paper first through the theoretical literature induction and summary method, on the basis of reading the Chinese and foreign literature, will be related to the multinational enterprises into the theoretical research of the overseas market to a systematic and comprehensive summary and induction, forming a coherent, Then focusing on the shortcomings of the theoretical research, this paper studies and classifies the main models of foreign enterprises entering the high-end truck market in China, and innovatively puts forward the decision paths for the choice of entry modes. By further analyzing and summarizing the main factors that influence the decision making, we draw the conclusion that risk is one of the most important decision factors when the decision makers of multinational enterprises choose to enter the mode, and then the historical situation of Chinese truck market is studied. Based on the future industrial development policy, and referring to the investment behavior of other multinational high-end truck manufacturers in the Chinese truck market through case analysis, combining with M Company's own situation, through TOPSIS (ranking method approaching to the ideal solution), The fuzzy evaluation model based on risk assessment is established. Finally, through the practical application, combined with the expert weighting method based on AHP, the various alternative entry models suitable for the high-end truck market in China are evaluated. The suggestion of M company's strategic choice to enter Chinese high-end truck market is given. The fuzzy evaluation model based on risk assessment established in this paper has certain practical significance for multinational enterprises to enter the high-end truck market in China. For multinationals that have entered, their decision makers can review and adjust their future operating strategies according to the evaluation model; for those seeking international business cooperation, For domestic decision makers who plan to expand their overseas business to expand their business size, the theoretical tools provided by this study are also of reference value.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2015
【分類號】：F426.471

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本文編號：2232410