本文選題：決策階段 + 不確定決策�。� 參考：《浙江大學(xué)》2011年碩士論文

【摘要】：長期以來,對決策問題的研究一直是管理學(xué)、經(jīng)濟學(xué)、心理學(xué)以及社會科學(xué)等領(lǐng)域關(guān)注的焦點。著名決策理論大師諾貝爾經(jīng)濟學(xué)獎得主西蒙,就有一個著名的論斷“管理就是決策”,由此可見決策在管理中的重要性。 以往的研究表明,決策的過程是一個完整的過程,決策者在決策過程中會經(jīng)歷決策的不同階段,包括預(yù)期階段、選擇階段以及反饋階段。神經(jīng)科學(xué)的研究表明,不同決策階段擁有不同的神經(jīng)基礎(chǔ)。而長期以來,對決策問題的ERP研究又大多基于決策反饋階段。因此,本文希望從決策階段的角度出發(fā),探討預(yù)期階段與反饋階段各個決策影響因素之間的差異和特征,以及不同決策階段之間的關(guān)系,從而了解不確定決策運行的機理,打開決策背后大腦的“黑箱”。 本文以不確定決策過程作為研究對象,借助事件相關(guān)電位(ERP)技術(shù),設(shè)計了一個金錢賭博實驗來研究決策背后的神經(jīng)基礎(chǔ)。利用ERP技術(shù)時間分辨率高的特點,本研究主要關(guān)注了在決策啟動階段以及決策結(jié)果呈現(xiàn)階段的腦神經(jīng)活動特征。本研究發(fā)現(xiàn),整個決策流程可分為決策信息加工、決策偏好形成以及結(jié)果體驗和評估三個環(huán)節(jié),并找到了各個環(huán)節(jié)處理的腦電成分依據(jù)。根據(jù)腦電成分的特點,并結(jié)合本研究的數(shù)據(jù)分析結(jié)果以及以往決策和神經(jīng)科學(xué)領(lǐng)域的研究,本文得出了以下結(jié)論： (1)在決策預(yù)期階段,不同決策類型的信息加工過程以及不同情境下個體的決策偏好存在差異,這種差異在ERP成分上主要體現(xiàn)為P2、P3成分的差異。 (2)在決策反饋階段,不同決策影響因素會影響個體對決策結(jié)果的體驗和評估,并且在ERP成分上主要體現(xiàn)為FRN、P3成分的差異。 (3)決策的反饋與預(yù)期在認知機制上是分離的,在預(yù)期階段形成的決策偏好并不影響決策結(jié)果的體驗。
[Abstract]:For a long time, the study of decision-making has been the focus of attention in the fields of management, economics, psychology and social science. Simon, the Nobel Prize winner in economics, has a famous conclusion that "Management is decision", which shows the importance of decision in management. Previous studies have shown that the decision-making process is a complete process in which the decision makers will go through different stages, including the expected stage, the selection stage and the feedback stage. Neuroscience studies have shown that different decision-making stages have different neural bases. For a long time, the ERP research of decision-making problem is based on the decision-feedback stage. Therefore, from the point of view of decision-making stage, this paper hopes to discuss the differences and characteristics of each decision influencing factor between the expected stage and the feedback stage, as well as the relationship between the different decision stages, so as to understand the mechanism of uncertain decision-making. Open the black box of the brain behind the decision. In this paper, with the help of event-related potential (ERP) technology, a money gambling experiment is designed to study the neural basis of decision making. With the advantage of high time resolution of ERP technology, this study focused on the characteristics of brain nerve activity in the stage of decision initiation and decision outcome presentation. It is found that the whole decision-making process can be divided into three parts: decision information processing, decision preference formation and result experience and evaluation. According to the characteristics of EEG components, combined with the data analysis results of this study and previous studies in the field of decision-making and neuroscience, this paper draws the following conclusions: (1) in the stage of decision expectation, The information processing process of different decision types and the decision preference of individuals in different situations are different. The difference in ERP component is mainly reflected in the difference of P2P 3 component. (2) in the stage of decision feedback, Different decision influencing factors will influence the individual's experience and evaluation of the decision result, and the difference of the FRNN / P3 component in ERP is mainly reflected. (3) the feedback of decision is separated from the expectation in cognitive mechanism. The decision preference formed in the expected stage does not affect the experience of the decision outcome.
【學(xué)位授予單位】：浙江大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：C934

【參考文獻】

相關(guān)期刊論文 前4條

1 馬慶國;王小毅;;認知神經(jīng)科學(xué)、神經(jīng)經(jīng)濟學(xué)與神經(jīng)管理學(xué)[J];管理世界;2006年10期

2 汪蕾;林志萍;馬慶國;;神經(jīng)經(jīng)濟學(xué):經(jīng)濟決策研究的新視角[J];經(jīng)濟學(xué)家;2009年03期

3 劉長江;李紓;;神經(jīng)經(jīng)濟學(xué):邁向腦科學(xué)的決策科學(xué)[J];心理科學(xué);2007年02期

4 羅躍嘉;黃宇霞;李新影;李雪冰;;情緒對認知加工的影響:事件相關(guān)腦電位系列研究[J];心理科學(xué)進展;2006年04期

相關(guān)博士學(xué)位論文 前1條

1 舒良超;基于決策神經(jīng)科學(xué)的不確定決策機理研究[D];浙江大學(xué);2009年

相關(guān)碩士學(xué)位論文 前1條

1 林志萍;風險與含糊情境下的投資決策研究[D];浙江大學(xué);2010年

，

本文編號：2092019